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This document discusses marketing strategies for engaging youth audiences in India. It introduces an agency that specializes in youth insights and represents India in a global youth partnership. The agency has developed 11 youth mindset archetypes and approaches marketing beyond traditional segmentation. Some engagement strategies discussed include building student networks, campus ambassadors, co-creation, and cause-led initiatives. The agency works with international partners to turn insights into brand strategies.
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Concrea
- 1. Once upon a time there was a Kingdom…………………
- 3. It was Vast , prosperous and Young………
- 4. If getting the attention of the Youngis your problem ……………..
- 7. Represents India at The Global Youth Research Partnership
- 8. JV between Electronic Youth Media and Mudra Max
- 9. Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty
- 11. Beyond SEC ABC Traditional Archetype Mindsets
- 12. The Result :11 youth mindsets kites race horses fans of god off-roaders needy weedies shiny disco balls bonds parasites passionistas labels x.o
- 13. The mindsets at work Influencer Mindsets Mainstream Adoption Increased Adoption Adopters Test Phase Sub-culture
- 14. Question: How do you tap these Mindsets ?
- 15. Answer : By building brand specific student networks What’s inside Idea Embed yourself Infiltrate Seed Dig Totally Candid Connect with what they really want Chat Conversations Subtly Engage Listen Influence Yougle !
- 16. MikkoAmpuja, Chairman, (Europe) Global Youth Research Partners Graham Brown Director, Global Youth Research Partners Mr. Jereon Boschma, Chairman, Gadfly the Increation Company Mr. Bernard Hor, CEO, Youth Works Asia We collaborate with our international partners to turn these insights into actionable brand strategies
- 17. Some of our clients !
- 18. Our insights lead to more than just brand strategies !
- 19. Some ways in which we can help you connect to the youth !
- 20. Campus Ambassador’s Identification and creation of campus brand ambassadors to increase WOM and advocacy for your brand
- 21. Co-Creation Utilizing our student network to co-create campaigns which actively involve the Youth Segment
- 22. Cause Led Engagement Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point
- 23. First break time spent in cafeteria Rides train to college 7:30-8:30 am Leaves Home 7:30 am Lunch Break Time spent in cafeteria and hang out 1:30 -2:30 pm Time spent post college at hang out 5:30-6:30 pm Surfs online alone 10:00- 12:00 am Rides train home 6:30-7:30 pm Watches TV with family 8:00 -10:00 pm Innovative Touch Point mapping and DevelopmentWe help you brand connect with the youth where your message will have the greatest relevance by mapping unique touch points
- 24. Property Advisory Services We develop customized plans to enable your brand to get the maximum engagement at college festivals
- 25. Thank you ! waridhi.joshi@concrea.in 9819708221