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Building relationships through online communities World of Learning  29 September 2010 Dan Martin Editor, BusinessZone.co.uk
Who am I? Editor of BusinessZone.co.uk Administrator of UKBusinessForums.co.uk Sister communities to TrainingZone.co.uk (stand D80) Published by Sift Media, an online publisher founded in 1996 10 th  most influential political blogger on Twitter (The Independent) Self-confessed twaddict (@Dan_Martin)
Fry-up?
Communities are nothing new…
… it’s just the tools that have changed
Don’t reinvent the wheel
Share your expertise
Networking and knowledge sharing
Give stuff away for free
Promote and engage
Broadcast live
Entertainment and learning
Broadcast live
Broadcast live
Get listed
Your culture = social media
The Zappos core values Deliver WOW through service  Embrace and drive change Create fun and a little weirdness Be adventurous, creative, and open-minded Pursue growth and learning Build open and honest relationships with communication Build a positive team and family spirit Do more with less Be passionate and determined Be humble
Twitter and employees
Dell Hell
Dell Heaven
Employee training #DellSTU
Yammer
Replicate success
Replicate success “ By having technicians video, edit and review their own work before posting it on a website available to all technicians, BT has made all traditional phone networking practices available to the next generation of employees who are not specifically trained in these traditional skills. A great example of technology led social learning being used in succession planning to real business benefit.” TrainingZone.co.uk, September 2009
Replicate success
Your online behaviour
The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big "time out" section.” (Steve Gibson) “ Someone who gives and does not expect to get back is a great member.” (UKSMF)
Principles of community membership Participate Advise Recommend Respect
Summary Don’t be afraid to test and admit a platform doesn’t work for you You don’t need to reinvent the wheel. Use existing tools  If you do create your own community, learn from the success of others Listen to feedback and respond appropriately Remember the principles of community membership: Participate, advise, recommend, respect (PARR)
Get in touch [email_address] www.twitter.com/Dan_Martin www.linkedin.com/in/danmartin2008 www.slideshare.net/DanMartin09

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World of learning 2010: Building relationships through online communities

  • 1. Building relationships through online communities World of Learning 29 September 2010 Dan Martin Editor, BusinessZone.co.uk
  • 2. Who am I? Editor of BusinessZone.co.uk Administrator of UKBusinessForums.co.uk Sister communities to TrainingZone.co.uk (stand D80) Published by Sift Media, an online publisher founded in 1996 10 th most influential political blogger on Twitter (The Independent) Self-confessed twaddict (@Dan_Martin)
  • 5. … it’s just the tools that have changed
  • 9. Give stuff away for free
  • 16. Your culture = social media
  • 17. The Zappos core values Deliver WOW through service Embrace and drive change Create fun and a little weirdness Be adventurous, creative, and open-minded Pursue growth and learning Build open and honest relationships with communication Build a positive team and family spirit Do more with less Be passionate and determined Be humble
  • 24. Replicate success “ By having technicians video, edit and review their own work before posting it on a website available to all technicians, BT has made all traditional phone networking practices available to the next generation of employees who are not specifically trained in these traditional skills. A great example of technology led social learning being used in succession planning to real business benefit.” TrainingZone.co.uk, September 2009
  • 27. The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big "time out" section.” (Steve Gibson) “ Someone who gives and does not expect to get back is a great member.” (UKSMF)
  • 28. Principles of community membership Participate Advise Recommend Respect
  • 29. Summary Don’t be afraid to test and admit a platform doesn’t work for you You don’t need to reinvent the wheel. Use existing tools If you do create your own community, learn from the success of others Listen to feedback and respond appropriately Remember the principles of community membership: Participate, advise, recommend, respect (PARR)
  • 30. Get in touch [email_address] www.twitter.com/Dan_Martin www.linkedin.com/in/danmartin2008 www.slideshare.net/DanMartin09