This presentation discusses conceptual design considerations for earthquake-resistant structures. It emphasizes the importance of simplicity, symmetry, ductility, and a continuous load path in seismic design. Specific recommendations include using regular shapes without re-entrant corners in plan, avoiding soft or weak stories, maintaining uniform strength and stiffness, and designing horizontal members to fail before vertical members. The presentation also covers topics like structural materials, framing systems, the effects of non-structural elements, and the importance of flexibility versus stiffness. Overall, the conceptual design phase requires thorough consideration of form, shape, materials and structural behavior to avoid failure during earthquakes.