Business analysis is like a two-sided coin. On one side we have the business analysts tasks and techniques and the other side we have the underlying competencies, of which domain knowledge is the most important competency. A concept model is used to organise the business vocabulary needed to consistently and thoroughly communicate the knowledge of a domain. During this webinar we will review the various elements of concept modelling such as noun concepts, verb concepts, categorisations, classifications, partitive connections and roles.

1. BABOK® v3 Demystified
Webinar Series
Chapter: Chennai IIBA® Chapter
Date & Time: 25-Oct-16 | 7:30 to 8:30 PM IST
Topic: Concept Modelling
Presenter: Mohan Kumar Subramani, CBAP®

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Concept Modelling
• A concept model is used to organize the business vocabulary
needed to consistently and thoroughly communicate the
knowledge of a domain
• Concept models put a premium on high-quality, design-
independent definitions that are free of data or implementation
biases
• A concept model identifies the correct choice of terms to use in
communications, including all business analysis information

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Concept Modelling
Concept models can be effective where:
• The enterprise seeks to organize, retain, build-on, manage, and
communicate core knowledge
• The initiative needs to capture large numbers of business rules
• There is resistance from stakeholders about the perceived
technical nature of data models, class diagrams, or data element
nomenclature and definition

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Concept Modelling
Concept models can be effective where:
• Innovative solutions are sought when re-engineering business
processes or other aspects of business capability
• The enterprise faces regulatory or compliance challenges

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Elements:
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Noun Concepts
Verb Concepts
Other Connections

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Elements: Noun Concepts
• The most basic concepts in a concept model are the noun concepts of the
domain, which are simply ‘givens’ for the space

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Elements: Verb Concepts
• Verb concepts provide basic structural connections between noun
concepts
• These verb concepts are given standard wordings, so they can be
referenced unambiguously
• Sometimes verb concepts are derived, inferred, or computed by
definitional rules
• This is how new knowledge or information is built up from more basic
facts.

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Elements: Other Connections
• Concept models must support rich meaning (semantics), other types of
standard connections are used besides verb concepts.
These include but are not limited to:
• Categorizations
• Classifications
• Partitive (whole-part) connections
• Roles

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Strengths
• Provide a business-friendly way to communicate with
stakeholders about precise meanings and subtle distinctions
• Is independent of data design biases and the often limited
business vocabulary
• Proves highly useful for white-collar, knowledge-rich, decision-
laden business processes
• Helps ensure that large numbers of business rules and complex
decision tables are free of ambiguity and fit together cohesively

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Limitations
• May set expectations too high about how much integration based
on business semantics can be achieved on relatively short notice
• Requires a specialized skill set based on the ability to think
abstractly and non-procedurally about know-how and knowledge
• The knowledge-and-rule focus may be foreign to stakeholders
• Requires tooling to actively support real-time use of standard
business terminology in writing business rules, requirements, and
other forms of business communication

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About Fhyzics
Fhyzics, a leader in Business Analysis Services and Training, is an
Endorsed Education Provider [EEPTM] of International Institute of
Business Analysis [IIBA®], Canada.
www.fhyzics.com
For more details about our course, please speak to Bharathi at
+91-900-305-9000

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Next Webinar: Data Mining
24-November-2016 [Thursday]

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Thank You
Webinar Platform
Compliments from
Fhyzics Business Consultants Private Limited
Presented By
Mr. Mohan Kumar Subramani, CBAP®
Business Analysis Faculty