This document discusses audience demographics for various media products. It explains that media producers categorize their target audience by attributes like age, gender, and ethnicity to better understand who will consume their product. Several examples are given of common audience demographics for different types of media like news shows, movies, magazines, and games. The document also includes an activity for students to compare their own media consumption diaries and analyze patterns in what media they use, when, where, and with whom.

1. AUDIENCES
LESSON 2
A U D I E N C E D E M O G R A P H I C S

2. AUDIENCES
Media products are all created with a specific audience in mind.
This is the group of people that the producer thinks will use the product and
make sense of it.
One way that media producers can categorise their audience is through
demographics, including:
– age
– gender
– ethnicity.

3. DEMOGRAPHICS
• Can you think of any other categories a media
producer would need to take into consideration?
Cultural, religion

4. BBC NEWS AT 10
Age: 18+
Gender: Adults (no particular
gender)
Ethnicity: Europeans (Any one
who speaks British)

5. FROZEN
Age: U
Gender: Girls
Ethnicity: White European.

6. CALL OF DUTY
Age:
Gender:
Ethnicity:

7. ASIAN EXPRESS
Age: Adults
Gender: Men and women
Ethnicity: Asian

8. VOGUE
Age: 15+
Gender: Girls
Ethnicity: White Europeans

9. AUDIENCE DEMOGRAPHICS
Age Gender Ethnicity
NME 12+ Boys and girls White Europeans
Farmageddon Younger children Boys White Europeans
Candy Crush 9+ Girls White Europeans
Pride Magazine 15+ Women Women of colour
Al Jazeera
News
18+ Men Middle
East/Arabic
Can you complete the demographics for the
target audience for each of these media
products?

10. 10 MINUTE ACTIVITY
In pairs, compare your media consumption diaries.
• What are the similarities? We both spend a lot of individual time on media.
• What are the differences? There is a big difference between how long we spend consuming media.
• Is there anything you are surprised by? The interactive side of media isn’t used at all by this person.
• When did you consume the most media? Day? Time of day? I consumed the most on Monday with 70
minutes.
• Where do you consume the most media? At home? On your journey to and from school? I consumed
the most at home.
• Which platforms did you use? (does this vary depending on the media consumed – i.e.. iPod for
podcasts, Xbox for gaming, car stereo for radio listening) I used mainly my phone and the TV.
• What was your favourite medium? Social Media on my phone (snap chat, Instagram etc).
• Did you tend to consume media alone or with others? Alone.
• What was the primary function of the media consumed? Radio stations in the car.
• Were you surprised by the amount of media consumed? Not massively as I already assumed I spent a
lot of time consuming media.

11. COMPLETE ACTIVITY
SHEET 2: UPLOAD TO
BLOG
4 hours 25minutes.
Social media, TV programmes.
Phone and TV.
Consuming media with family and friends is
more social whereas my yourself, its more
personal.