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1. Unit 4: Media Audiences &
Products
1 Know how a media industry identifies
audiences for its products
2 Understand how media products are
constructed for specific audiences
3 Understand how audiences can respond
to media products

2. Unit 4: Media Audiences &
Products
By the end you should have produced:
• Task 1: A 500 word report on two
existing media products.
• Task 2: Create a Music Video for a
specific target audience.
• Task 3: A 300 word evaluation.

3. AUDIENCES
What is an audience?

4. MEDIA AUDIENCE
…The CONSUMERS of mass media texts.
Media audiences can be a group (cinema) or
individual (reader). Consumption can take
place in public or private and can be
domestic, leisure or work related.

5. MEDIA TEXTS
These include all things which can be “read” within the Media such as:
Film
Video
Newspapers
Magazines
Mobile Technology/ Internet
Radio
Video Games
Animation
Advertising
Photography
Television

6. DEMOGRAPHY
is the study of
human population.

7. DEMOGRAPHICS
Demographics is the filtering or identifying
people by a category:
• RACE SEXUAL ORIENTATION
• CLASS JOB
• GENDER RELIGION
• AGE DISABILITY

8. DEMOGRAPHICS
The 5 Demographics we most commonly
consider in Media are:
• Race
• Interests
• Age
• Gender
• Class/ Income

9. DEMOGRAPHICS
RACE/ ETHNICITY- Country/ Cultural Origin i.e.
Caribbean, African, Caucasian, Asian etc…
INTERESTS- i.e. fishing, sports, films- this helps in
identifying WHO buys certain products/ watches certain
programmes. For example, men that likes film often like
gadgets. Men that like cars quite often like football…
AGE- We usually split into RANGES i.e. UNDER 16, 16-19,
19-25, 25-30, 30-45, 45-60, OVER 60

10. DEMOGRAPHICS
GENDER-TV
advertisements are mainly target towards women.
70% of household products are brought by women.
Men are often split in to 2 segments:
• Degree of success achieved.
• Balance between “new” man and the more traditional
“old” man.

11. DEMOGRAPHICS
CLASS- We divide class into 5 categories:
• A: Upper Upper Class: i.e. Royalty/ PM etc
• B: Upper Class: MPs, Consultants, Lawyers,
Headmasters, Bank Managers
• C1: Upper Middle Class: Teachers, Secretaries,
Solicitors, Architects
• C2: Lower Middle Class: Plumbers, Electricians,
Mechanics
• D: Upper Lower Class: Unskilled workers i.e. Shelf
stackers, road sweepers, rubbish collectors
• E: Lower Class: Unemployed, Homeless, Non-income

12. Target Audience
A)
B)
Advertisers know this…there is no point advertising a flashy new car with GPS,
blue lights, original design to someone who can barely afford to live. If they need
to buy a car, they will want to know how it can get them from A-B to help them
make a living.

13. 1. White, British, Middle Aged, Upper
Class Men interested in Politics and
Golf.
2. Young Male teenagers of ethnic
descent living in London, interested in
girls, having fun and spending time
with their mates.
3. Young Middle Class males, interested in
film.
4. Middle aged, Upper Middle or Upper
class housewives with children,
interested in family, shopping and
gossip.
5. Lower class, working woman with
children interested in gossip and
neighbourhood friendships.
6. Lower class, working men interested in
football and drinking with mates.
MATCH (magazine)
Kidulthood (Film)
The Proms (TV)
–Classical Music Festival
Queen’s Speech (TV)
Evening Standard (Newspaper)
- Life Style
The Sun (Newspaper)
Take A Break (magazine)
Spiderman (Film)
Sense and Sensibility (Film)
-Romantic Drama
Coronation Street (TV)
Neighbours (TV)
Trinnyand Suzanna (TV)
Match of the Day (TV)
Loose Women (TV)
Now look at this list of programmes/ magazines and
newspapers- which ones would you match with each
audience group.

14. • Now try and explain why you picked the
different programmes/ newspapers and
magazines for the different audiences.
• Why is it important that Producers are
aware of audience trends and what
different people want to watch?

15. ANSWERS
Middle Aged, Upper Class Men interested in Politics and Golf.
The Proms Queen’s Speech Evening Standard
Young Male teenagers of ethnic descent living in London, interested in girls, having fun
and spending time with their mates.
MATCH (magazine) Kidulthood (Film) 2 Fast 2 Furious (Film)
Young Middle Class males, interested in film.
Empire (Magazine) City of Lost Children (Fr) (Film) Spiderman (Film)
Middle aged, Upper Middle or Upper class housewives with children, interested in family,
shopping and gossip.
Loose Women (TV) Sense and Sensibility (Film)
Lower class, working woman with children interested in gossip and
neighbourhood friendships.
Take A Break (magazine) Coronation Street (TV) Neighbours (TV) Trinny and Suzanna (TV)
Lower class, working men interested in football and drinking with mates.
The Sun (Newspaper) Match of the Day (TV)