8. Demographic Profile: Audiences can be classified into groups using data about the following: This data is used by media producers to help influence future productions.
23. Definitions of socio-economic groups: AB: Professional, business, white collar. (educated workers) C1: High Skilled Manuel C2: Lower Skilled Manuel DE: Semi and unskilled manuel.
24. What does psychographic mean? Psychographics is a system of measuring consumers belief’s, opinions and interests. It’s like demographics but instead of counting age, gender, race etc. it gathers psychological information (religious beliefs, music tastes, personality traits, values, attitudes).
25. Demographic/Psychology Psychology = the study of the human mind, of thinking / behaviour… Demographics = the study of different groups within human society.
26. Which one are you? A study conducted several years ago, Youth Facts, claimed to be not just statistics about kids spending power but an aid to help advertisers understand their rapidly maturing personalities and behavior. br />They identified six distinct types of young people, or profiles, based on response to 48 attitude statements. This is an extract from the profile description.
30. Emulators Emulators = the teenage psychographic - 13 / 21… they’re identity seekers, keen to follow new trends, open to new commodities. Impressionable they like to fit in with their peer group. They’re energetic, spontaneous – possibly a bit unsure of themselves. To emulate means to copy – advertisers exploit this group’s desire to fit in, to be ‘cool’, be ‘trendy’, their willingness to try new things, to buy the latest trainers, soft-drink, mobile phone. 15 % population Smaller disposable income but eager to spend it.
31. Task On a PowerPoint choose a music artist/band…. 1) Write a demographic profile for the artists primary audience. 2) (Extension – write a demographic profile for the secondary audience) 3) Who are the psychographics (use the hand-outs to help + notes to decide)?
