The document discusses how salvage retailers can complete their business model by focusing on brand, curation, accessories, and new products. It emphasizes that brand represents a business's identity and values. A strong brand is built by understanding customers and priorities like quality, service, and value. Retailers can add value by organizing materials, curating selections, simplifying projects with accessories and services, creating new products, and facilitating community among users. Completing these elements turns a salvage business into a full retail experience that benefits customers.