Completing the salvage package: brand, curation, accessories and new-from-old products in a retail environment.
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The document discusses how salvage retailers can complete their business model by focusing on brand, curation, accessories, and new products. It emphasizes that brand represents a business's identity and values. A strong brand is built by understanding customers and priorities like quality, service, and value. Retailers can add value by organizing materials, curating selections, simplifying projects with accessories and services, creating new products, and facilitating community among users. Completing these elements turns a salvage business into a full retail experience that benefits customers.
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Completing the salvage package: brand, curation, accessories and new-from-old products in a retail environment.
- 1. COMPLETING THE SALVAGE PACKAGE BRAND, CURATION, ACCESSORIES AND NEW- FROM-OLD PRODUCTS IN A RETAIL ENVIRONMENT Dirk Wassink Second Use Building Materials, Inc. © 2018 Second Use Building Materials, Inc. All rights reserved.
- 2. Salvage Retail Source Customer © 2018 Second Use Building Materials, Inc. All rights reserved. The Salvage Business
- 3. Salvage Retail Contractor Hauler Homeowner Business Artisan DIYer Artist Reseller The Salvage Business © 2018 Second Use Building Materials, Inc. All rights reserved.
- 4. Salvage Retail Contractor Hauler Homeowner Business Artisan DIYer Artist Reseller Deconstructor Recycler Upcycler Designer Exchange Government SR Competitor SR Competitor The Salvage Ecosystem © 2018 Second Use Building Materials, Inc. All rights reserved.
- 5. Salvage Retail Contractor Hauler Homeowner Business Artisan DIYer Artist Reseller Deconstructor Recycler Upcycler Designer Exchange Government SR Competitor SR Competitor The Salvage Ecosystem © 2018 Second Use Building Materials, Inc. All rights reserved.
- 6. QUESTIONS • Who are my sources? • Who are my customers? • How do I add value? • Where do I fit in the ecosystem? Salvage Retail Source Customer © 2018 Second Use Building Materials, Inc. All rights reserved.
- 7. BRAND • Brand is the feeling or perception people have about your business. Salvage Retail Source Customer © 2018 Second Use Building Materials, Inc. All rights reserved. WHAT IS IT?
- 8. BRAND • Expression of identity • How you intend to relate to sources and buyers • Built around the value you want to create Salvage Retail Source Customer © 2018 Second Use Building Materials, Inc. All rights reserved. HOW DO YOU BUILD IT?
- 9. BRAND-BUILDING • How would you describe fundamental characteristics of your business? • How could you represent this visually? Salvage Retail © 2018 Second Use Building Materials, Inc. All rights reserved. IDENTITY
- 10. BRAND-BUILDING © 2018 Second Use Building Materials, Inc. All rights reserved. IDENTITY - VISUAL Salvage Retail
- 11. BRAND-BUILDING © 2018 Second Use Building Materials, Inc. All rights reserved. IDENTITY - VISUAL Salvage Retail
- 12. BRAND-BUILDING • What commitments does your business make to customers? Examples: Honest, fair, on-time, high quality of material, level of customer service, guaranteed satisfaction • How do you ensure that these promises are kept? Salvage Retail Customer © 2018 Second Use Building Materials, Inc. All rights reserved. RELATIONSHIP TO CUSTOMERS ?
- 13. BRAND-BUILDING • What do you do that matters to your customers? • How do you know it matters? • How consistently do you provide it? © 2018 Second Use Building Materials, Inc. All rights reserved. ADDING VALUE FOR CUSTOMERS Salvage Retail Customer Value ?
- 14. WAYS TO ADD VALUE • Organize • Curate • Simplify • Create • Facilitate Salvage Retail Customer Value © 2018 Second Use Building Materials, Inc. All rights reserved.
- 15. WAYS TO ADD VALUE • Organize Salvage Retail Value © 2018 Second Use Building Materials, Inc. All rights reserved. Customer
- 16. ORGANIZE • A salvage retail business gives structure to salvage and reuse by existing. • Provides a consistent place and format for exchange of reusable materials • Helps customers find things they want. (Helps sources get rid of their materials.) © 2018 Second Use Building Materials, Inc. All rights reserved.
- 17. WAYS TO ADD VALUE • Organize • Curate Salvage Retail Value © 2018 Second Use Building Materials, Inc. All rights reserved. Customer
- 18. CURATE • We can’t order inventory, but we can choose: • What (not) to take in • What to keep in the store © 2018 Second Use Building Materials, Inc. All rights reserved.
- 19. CURATE • Arrange and Display © 2018 Second Use Building Materials, Inc. All rights reserved.
- 20. CURATE • Tell a story © 2018 Second Use Building Materials, Inc. All rights reserved.
- 21. WAYS TO ADD VALUE • Organize • Curate • Simplify Salvage Retail Value © 2018 Second Use Building Materials, Inc. All rights reserved. Customer
- 22. SIMPLIFY • Customer service can simplify the search, selection and buying process. • What standard of customer service do you set? © 2018 Second Use Building Materials, Inc. All rights reserved.
- 23. SIMPLIFY • Accessories that help with transport or installation make it easier for a customer to do a project. © 2018 Second Use Building Materials, Inc. All rights reserved.
- 24. SIMPLIFY • Services such as lumber cuts, light repair help a customer complete a job more easily. © 2018 Second Use Building Materials, Inc. All rights reserved.
- 25. SIMPLIFY • Classes can help a customer increase their skills and confidence to engage in a project. © 2018 Second Use Building Materials, Inc. All rights reserved.
- 26. WAYS TO ADD VALUE • Organize • Curate • Simplify • Create Salvage Retail Value © 2018 Second Use Building Materials, Inc. All rights reserved. Customer
- 27. CREATE • In the mind of many, salvage already has a brand: old stuff, outdated, worn, lackluster © 2018 Second Use Building Materials, Inc. All rights reserved.
- 28. CREATE • Creating new-from-old items provides opportunity to shape brand in a different direction • Could be one-of-a-kind, fabricated, kits, etc. © 2018 Second Use Building Materials, Inc. All rights reserved.
- 29. CREATE • Give customers ideas • Gallery • Art/design contest © 2018 Second Use Building Materials, Inc. All rights reserved.
- 30. CREATE • Design Services © 2018 Second Use Building Materials, Inc. All rights reserved.
- 31. WAYS TO ADD VALUE • Organize • Curate • Simplify • Create • Facilitate Salvage Retail Value © 2018 Second Use Building Materials, Inc. All rights reserved. Customer
- 32. FACILITATE COMMUNITY • If people connect to an idea with other people, it can be powerful and transformative • A salvage retail business can connect users and re- users, makers and buyers, and can offer a vision of a salvage lifestyle © 2018 Second Use Building Materials, Inc. All rights reserved.
- 33. FACILITATE COMMUNITY © 2018 Second Use Building Materials, Inc. All rights reserved.
- 34. FACILITATE COMMUNITY © 2018 Second Use Building Materials, Inc. All rights reserved.
- 35. FACILITATE COMMUNITY © 2018 Second Use Building Materials, Inc. All rights reserved.
- 36. CONCLUSION • Completing the salvage package is a journey • An organization’s brand needs to grow through discovery and decisions • Build from who/where you are • Be curious • Pick ideas with potential to make a difference for your customer © 2018 Second Use Building Materials, Inc. All rights reserved.