Kirei is a sustainable design company that uses materials like bamboo, wheatboard, and coco tiles. It aims to reflect principles of elegant, sustainable design in its products and company name, which means "beautiful" in Japanese. While Kirei experienced growth until the 2009 economic downturn, it has since returned to growth through new product additions. With investment, Kirei plans to increase inventory, accelerate new product development, and expand its sales and marketing reach to further grow its revenues.

2. The Tao of Kirei
Pronounced “Key’-ray,” Kirei is
the Japanese character signifying
“beautiful.”
We have chosen Kirei as the
name for our company to reflect
our dedication to the principles
of elegant, sustainable design.

3. Green Building - The Bright Spot
Rapid growth of the green Mainstream understanding of the economic benefits from
building sector amid a general going green - not only a "heart and soul" sales pitch
return of construction activity
"Eco-friendly, sustainable
construction companies are
also on a tear, with annual
revenue increases of 28.9% since
2002 and an 18.3% boost expected
this year. Governments have begun
implementing more building codes
that mandate energy-efficient
designs; building owners are finding
that green certification earns their
structures more acclaim.The
industry is expected to grow
22.8% a year going forward,
eventually making nearly $287.8
billion in revenue by 2017.“
Los Angeles Times 4/18/12
http://www.latimes.com/business/money/la-fi-
mo-fastest-growing-industries-ibisworld-
20120418,0,7808981.story

4. Kirei Company History:
Growth, Hiccup, Return to Growth
• 2002 Kirei founded with first product - Kirei Board
• 2002-2008 Continuous growth, addition of 3 new products, Bamboo, Wheatboard and
Coco Tiles
• 2009 Economic downturn, 75% drop in revenue
• 2010 Flat year as economy recovered
• 2011 Return to growth – 40% revenue growth, 2 new products added ; Kirei Windfall
and Hemp Panels
• 2012 20% growth Q1 vs Q1 2011

5. Who Uses Kirei Design Materials?
Kirei customers include the biggest names in:
Architecture
Interior Design
Retail Design
Commercial Design
Hotel/Restaurant Design
Health Care
Multifamily Residential
Institutional
Government

6. Who is Kirei? (The People)
John Stein – “The Marketing Guy”
• Founder
• 15+ years experience in marketing, brand
management and product development
Eric Fagan - “Done Right”
• VP Operations
• Oversees distributor relationships and sales
management
• 15 years of distribution and sales experience
at Prana apparel company to $20MM sales,
managed company through sale to Fortune
500 company
Staff
• In-house Bookkeeping, accounting, marketing
and sampling assistants
• Outsourced marketing creative and PR
Low overhead growth required as company expands

7. Who is Kirei? (The Distribution Partners)
Distribution Partners
Kirei’s distribution partners are Best-in-Class
lumber and specialty panel distributors covering
all major markets in the US and Canada
Infrastructure
• Warehouses
• Truck fleets
• In-house Customer Service
• Fast, easy, inexpensive fulfillment by
well-known, respected local partners
Rep Force
• A&D focused reps – bring product to
specifiers, monitor projects in local Kirei’s Distribution Partners
markets
• Fabrication reps – manage actual Mckillican Royal Plywood
product purchase through to delivery Richelieu Aetna Plywood
Rocky Mountain HJ Oldenkamp
Architectural Hood Distribution
Products Metro Hardwoods
Eco Supply Center

8. Who is Kirei? ( The Marketing Platform)
Marketing Platform
• Product Development
• Brand Creation
• Collateral Production
• Product introduction and
sampling
• PR Campaigns
• Trade Shows
• Online/Social Marketing
“Find and create
innovative new
products, develop a
story that resonates
with the market, then
put samples in the
hands of decision
makers”
The result: Rapid introduction of new products to the interior design market

9. Competitors
While Kirei aims to develop exclusive materials with protectable IP, Kirei competes in a $6 Bn
marketplace of mainstream and “eco-friendly” building materials. The niche market can be
narrowed to Interior Design materials and then to competitors in the “green” space.
Competition for surface materials can range from paint on the low end to, $100-sq foot high end
designer wallcoverings and tile. Kirei products fit in the mid-to-high end of the spectrum..
Major Mainstream competitors include:
Armstrong, Hunter Douglas, Architectural Systems Incorporated, 3Form, Arborite, Wilsonart
Major “Green” competitors include:
Plyboo, Teragren, Pioneer Woodworks, Cali Bamboo, Richlite
(These tend to be category-specific, concentrating on a single product such as bamboo or
reclaimed wood, versus Kirei’s curated collection across categories which protects againsta
single product going out of fashion or falling to increased competition)

10. Financials:
Past performance, future promise
2008- Jan - Jan - Jan - Jan - Jan -
Curren Dec Dec Dec Dec Jun,
t 08 09 10 11 12
1,004, 1,542,
2012-
Total 2,093, 826,2 362.0 969.6 830,7
2015
Income 693.59 50.68 7 0 67.08
Projec
Gross 888,68
ted 285,5 340,0 535,1 296,1
Profit 4.03 53.85 57.04 20.59 16.79
With

12. Future Plans with Investment
Added Inventory
Kirei currently misses sales opportunities due to lower-than-desired inventory
levels. Simply by increasing inventory we would capture additional sales volume
New Products With IP
Kirei is in development of several new exclusive products. Additional capital
would speed development and introduction of these new products
Expanded Sales/marketing Reach
Addition of dedicated regional reps to perform presentations, manage individual
territories and track projects will lead to more lead generation, better project
monitoring, fewer missed opportunities and increased sales