This document appears to be a presentation about marketing strategy and products. It discusses key concepts around products, including the differences between goods and services. It covers how products are the central part of the marketing exchange, and how firms need to consider both the core and value-added elements of their products. It also discusses developing new product lines and innovating products to attract customers and compete effectively.
This document discusses products as goods and services, which are the central offering in a company's marketing exchange. It outlines key differences between goods and services, such as goods being more tangible and able to be stored while services are intangible, inseparable from the provider, perishable, and variable. The document also distinguishes between a product's core elements and value-added supplemental elements, noting core elements create expectations while value-adds are used for differentiation.
This document outlines the objectives and key concepts to be covered in a chapter about electronic commerce and enterprise systems. The chapter will describe various forms of e-commerce like B2B, B2C, C2C, and m-commerce. It will identify advantages and challenges of e-commerce, as well as required technology infrastructure. The chapter will also cover electronic payment systems, transaction processing systems, enterprise resource planning systems, and challenges of implementing enterprise systems.
1. Research Topic Super Computer Data MiningThe aim of this.docxketurahhazelhurst
1. Research Topic: Super Computer Data Mining
The aim of this project is to produce a super-computing data mining resource for use by the UK academic community which utilizes a number of advanced machine learning and statistical algorithms for large datasets. In particular, a number of evolutionary computing-based algorithms and the ensemble machine approach will be used to exploit the large-scale parallelism possible in super-computing. This purpose is embodied in the following objectives:
1. to develop a massively parallel approach for commonly used statistical and machine learning techniques for exploratory data analysis
1. to develop a massively parallel approach to the use of evolutionary computing techniques for feature creation and selection
1. to develop a massively parallel approach to the use of evolutionary computing techniques for data modelling
1. to develop a massively parallel approach to the use of ensemble machines for data modelling consisting of many well-known machine learning algorithms;
1. to develop an appropriate super-computing infra-structure to support the use of such advanced machine learning techniques with large datasets.
Research Needs:
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
· Submission
. you have multiple submission to check you safe assignments
. The percentage accepted is 1%.
1. Research Topic Super Computer Data MiningThe aim of this.docxbraycarissa250
1. Research Topic: Super Computer Data Mining
The aim of this project is to produce a super-computing data mining resource for use by the UK academic community which utilizes a number of advanced machine learning and statistical algorithms for large datasets. In particular, a number of evolutionary computing-based algorithms and the ensemble machine approach will be used to exploit the large-scale parallelism possible in super-computing. This purpose is embodied in the following objectives:
1. to develop a massively parallel approach for commonly used statistical and machine learning techniques for exploratory data analysis
1. to develop a massively parallel approach to the use of evolutionary computing techniques for feature creation and selection
1. to develop a massively parallel approach to the use of evolutionary computing techniques for data modelling
1. to develop a massively parallel approach to the use of ensemble machines for data modelling consisting of many well-known machine learning algorithms;
1. to develop an appropriate super-computing infra-structure to support the use of such advanced machine learning techniques with large datasets.
Research Needs:
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
· Submission
. you have multiple submission to check you safe assignments
. The percentage accepted is 1%.
This document contains slides from a course on new product development and innovation. It discusses topics such as why companies introduce new products, approaches to developing new products, testing new product concepts, launching new products, and strategies for product growth. Copyright notices are included at the bottom of each slide.
This document discusses products as goods and services, which are the central offering in a company's marketing exchange. It outlines key differences between goods and services, such as goods being more tangible and able to be stored while services are intangible, inseparable from the provider, perishable, and variable. The document also distinguishes between a product's core elements and value-added supplemental elements, noting core elements create expectations while value-adds are used for differentiation.
This document outlines the objectives and key concepts to be covered in a chapter about electronic commerce and enterprise systems. The chapter will describe various forms of e-commerce like B2B, B2C, C2C, and m-commerce. It will identify advantages and challenges of e-commerce, as well as required technology infrastructure. The chapter will also cover electronic payment systems, transaction processing systems, enterprise resource planning systems, and challenges of implementing enterprise systems.
1. Research Topic Super Computer Data MiningThe aim of this.docxketurahhazelhurst
1. Research Topic: Super Computer Data Mining
The aim of this project is to produce a super-computing data mining resource for use by the UK academic community which utilizes a number of advanced machine learning and statistical algorithms for large datasets. In particular, a number of evolutionary computing-based algorithms and the ensemble machine approach will be used to exploit the large-scale parallelism possible in super-computing. This purpose is embodied in the following objectives:
1. to develop a massively parallel approach for commonly used statistical and machine learning techniques for exploratory data analysis
1. to develop a massively parallel approach to the use of evolutionary computing techniques for feature creation and selection
1. to develop a massively parallel approach to the use of evolutionary computing techniques for data modelling
1. to develop a massively parallel approach to the use of ensemble machines for data modelling consisting of many well-known machine learning algorithms;
1. to develop an appropriate super-computing infra-structure to support the use of such advanced machine learning techniques with large datasets.
Research Needs:
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
· Submission
. you have multiple submission to check you safe assignments
. The percentage accepted is 1%.
1. Research Topic Super Computer Data MiningThe aim of this.docxbraycarissa250
1. Research Topic: Super Computer Data Mining
The aim of this project is to produce a super-computing data mining resource for use by the UK academic community which utilizes a number of advanced machine learning and statistical algorithms for large datasets. In particular, a number of evolutionary computing-based algorithms and the ensemble machine approach will be used to exploit the large-scale parallelism possible in super-computing. This purpose is embodied in the following objectives:
1. to develop a massively parallel approach for commonly used statistical and machine learning techniques for exploratory data analysis
1. to develop a massively parallel approach to the use of evolutionary computing techniques for feature creation and selection
1. to develop a massively parallel approach to the use of evolutionary computing techniques for data modelling
1. to develop a massively parallel approach to the use of ensemble machines for data modelling consisting of many well-known machine learning algorithms;
1. to develop an appropriate super-computing infra-structure to support the use of such advanced machine learning techniques with large datasets.
Research Needs:
Problem definition – In the first phase problem definition is listed i.e. business aims and objectives are determined taking into consideration certain factors like the current background and future prospective.
Data exploration – Required data is collected and explored using various statistical methods along with identification of underlying problems.
Data preparation – The data is prepared for modeling by cleansing and formatting the raw data in the desired way. The meaning of data is not changed while preparing.
Modeling – In this phase the data model is created by applying certain mathematical functions and modeling techniques. After the model is created it goes through validation and verification.
Evaluation – After the model is created, it is evaluated by a team of experts to check whether it satisfies business objectives or not.
Deployment – After evaluation, the model is deployed and further plans are made for its maintenance. A properly organized report is prepared with the summary of the work done.
Research paper Policy
· APA format
. https://apastyle.apa.org/
. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
· Min number of pages are 15 pages
· Must have
. Contents with page numbers
. Abstract
. Introduction
. The problem
4. Are there any sub-problems?
4. Is there any issue need to be present concerning the problem?
. The solutions
5. Steps of the solutions
. Compare the solution to other solution
. Any suggestion to improve the solution
. Conclusion
. References
· Missing one of the above will result -5/30 of the research paper
· Paper does not stick to the APA will result in 0 in the research paper
· Submission
. you have multiple submission to check you safe assignments
. The percentage accepted is 1%.
This document contains slides from a course on new product development and innovation. It discusses topics such as why companies introduce new products, approaches to developing new products, testing new product concepts, launching new products, and strategies for product growth. Copyright notices are included at the bottom of each slide.
This document discusses market segmentation and target market selection. It explains that companies select target markets based on strategic fit and profit potential. When choosing a target, companies evaluate strengths, weaknesses, opportunities, and threats using a SWOT analysis. They also analyze competitive differences and size potential markets by researching demographic data and estimating customer behavior patterns. The overall message is that target selection requires iterative analysis of corporate alignment with customer segments and profitability estimates.
This chapter discusses business-level strategy. It defines business-level strategy as an integrated set of commitments and actions a firm uses to gain a competitive advantage in a specific product market. The chapter explains that the purpose of a business-level strategy is for a firm to select target customers, determine their needs, and use its core competencies to satisfy those needs, thereby gaining a competitive advantage and earning above-average returns. It also discusses how firms can effectively manage relationships with customers to strengthen their business-level strategies.
How To Turn Your Product Into a Growth EngineMickey Alon
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
NUS-ISS Learning Day 2018- Productization exploiting it for digital transfo...NUS-ISS
The document discusses productization and digital transformation. It provides 5 keys to successful digital projects: 1) shift to a customer service mindset, 2) add a product mindset, 3) create an inspiring product vision, 4) focus on delivering customer value, and 5) determine the right metrics. The presentation uses examples from companies like Amazon to illustrate how adopting a product mindset focused on customer needs can lead to sustainable differentiation and success with digital projects. It emphasizes experimenting, failing fast, and continually learning to meet evolving customer demands.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
Small Business Management Chapter 7 PowerPointLeahBusby1
This document discusses the marketing plan and marketing research process for small businesses. It outlines the typical components of a marketing plan, including market analysis, competition assessment, and marketing strategy. Marketing strategy covers the 4 P's of product, place, price, and promotion. The document also describes the steps in conducting marketing research, including identifying information needs, searching secondary data sources, collecting primary data through surveys or observations, and interpreting the results. Effective marketing research is important for developing a strong marketing plan tailored to the business.
Small Business Management Chapter 6 PowerPointLeahBusby1
This document provides an overview of Chapter 6 from an educational text on business plans. The chapter covers the purpose and key elements of business plans, how to develop an effective business model, and guidance on the preferred content and structure of a business plan. It emphasizes that the business model forms the foundation of any good business plan and discusses how to analyze revenue models, cost structures, resource needs, and risks. It also outlines the main sections that should typically be included in a business plan, such as the opportunity analysis, management team, financing details, and financial projections.
This document discusses business-level strategy and its relationship to customers. It defines business-level strategy as an integrated set of commitments and actions a firm uses to gain a competitive advantage in a specific product market. When developing a business-level strategy, a firm must determine: who the target customers are by segmenting the market; what specific customer needs the firm will satisfy; and how it will use its core competencies to meet customer needs. The purpose of a business-level strategy is to create a differentiated position for the firm compared to its competitors.
Small Business Management Chapter 3 PowerPointLeahBusby1
This document provides an overview of chapter 3 from a textbook on starting a small business. The chapter discusses developing startup ideas, including different types of ideas and common sources of ideas. It also covers using innovative thinking to generate ideas and analyzing ideas both from an outside-in and inside-out perspective. The chapter describes integrating internal and external analyses using a SWOT analysis and selecting strategies to capture opportunities, including broad-based and focus strategies. The overall chapter aims to guide entrepreneurs through the process of developing, analyzing, and selecting startup business ideas.
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
This document summarizes key topics in consumer behavior that were covered in a university course, including: the consumer decision process and models for evaluating alternatives; how consumption affects satisfaction; the "path to purchase" process; factors that influence consumer switching and loyalty; and the role of ethics in marketing. Specific concepts covered include criteria for evaluating options, types of consumption behavior, changing consumption patterns, outcomes of consumption like satisfaction and dissatisfaction, maintaining customer loyalty through relationships and associations, and the importance of corporate social responsibility.
This document summarizes key concepts about monopolistic competition from an economics textbook. It discusses how monopolistic competition involves many firms selling differentiated products, with free entry and exit in the long-run leading to zero economic profits. Firms choose price and quantity like a monopoly in the short-run but face a downward-sloping demand curve. The document compares monopolistic competition to perfect competition and monopoly. It also discusses the social costs and benefits of advertising in monopolistically competitive industries.
Small Business Management Chapter 15 PowerPointLeahBusby1
This document discusses product development and supply chain management. It covers challenges of business growth, the role of innovation, product life cycles, and new product development processes. Key points include: small businesses produce many innovations but success is rare; innovation allows competitive advantages but risks failure; the product life cycle has introduction, growth, maturity, and decline stages; and new product development involves idea generation, analysis, product creation, and testing. Managing these factors is important for business survival and growth.
Customer Advisory Board Recruitment Strategies and TipsRob Jensen
The document provides an overview of strategies and tips for effectively recruiting and managing members of a Customer Advisory Board (CAB). It discusses creating a mutually beneficial CAB by ensuring there is value for both the company and customers. Key elements of the recruitment process include defining criteria for ideal members, gathering nominations, creating recruitment documents, and establishing a recruitment process. After recruiting members, the document outlines onboarding members through interviews and agenda setting, as well as continuously engaging members through subcommittees and meetings. It also provides tips for ranking and retiring CAB members over time. The overall document aims to help companies design and optimize an effective CAB program.
Sales promotions are marketing strategies that businesses use to temporarily increase sales or interest in a product or service. They can be used to attract new customers, encourage existing customers to buy more, or clear out excess inventory.
There are many different types of sales promotions, but some of the most common include:
Discounts: Discounts are reductions in the price of a product or service. They can be offered in a variety of ways, such as a percentage off, a flat dollar amount off, or buy one, get one free.
Coupons: Coupons are certificates that can be redeemed for a discount on a product or service. They can be distributed to customers through direct mail, email, or social media.
Rebates: Rebates are partial refunds that customers receive after purchasing a product or service. They are often used to promote new products or to encourage customers to switch to a new brand.
Contests and giveaways: Contests and giveaways are opportunities for customers to win prizes, such as free products or services. They can be a great way to generate excitement and buzz around a brand or product.
Loyalty programs: Loyalty programs reward customers for repeat business. They can be in the form of points that can be redeemed for discounts or rewards, or they can be tiered programs that offer customers exclusive benefits as they move up the tiers.
Sales promotions can be a very effective way to boost sales and increase customer engagement. However, it is important to use them strategically and to track their results to ensure that they are having the desired effect.
Here are some tips for using sales promotions effectively:
Have a clear goal. What do you want to achieve with your sales promotion? Do you want to increase sales, attract new customers, or clear out excess inventory? Once you know your goal, you can choose the right type of promotion and target it to the right audience.
Make your promotion easy to redeem. Customers should not have to jump through hoops to take advantage of your promotion. Make sure that the terms and conditions are clear and easy to understand, and that the redemption process is simple and straightforward.
Track your results. It is important to track the results of your sales promotions so that you can see what is working and what is not. This will help you to improve your future promotions and make sure that you are getting the most out of your investment.
Sales promotions can be a valuable tool for businesses of all sizes. By using them strategically, businesses can boost sales, increase customer engagement, and achieve their marketing goals.
Small Business Management Chapter 17 PowerPointLeahBusby1
This chapter discusses promotional planning for small businesses. It covers determining an appropriate promotional budget through methods like allocating a percentage of sales or matching competitor spending. The chapter also addresses how the internet and social media are changing promotion, with over half the world's population now online. It emphasizes the importance of small businesses establishing an online presence through a user-friendly website in order to connect with customers and compete with other companies.
Small Business Management Chapter 14 PowerPointLeahBusby1
This document discusses building customer relationships through customer relationship management (CRM). It covers defining CRM and its importance for small businesses. Extraordinary customer service, technology tools for CRM, and understanding consumer behavior are also discussed. The significance of customer satisfaction, service, and retention are emphasized. CRM software, databases, and alternative systems are examined as ways to optimize relationships and business outcomes through focused customer strategies.
This document discusses key topics in web publishing fundamentals and design. It outlines the advantages of web publishing like currency, connectivity, interactivity and cost compared to print. Basic design principles are covered such as balance, proximity, contrast and focus. Writing for the web is also addressed, emphasizing clarity, organization and keeping content current. Technical and legal issues that may arise are also reviewed.
At its essence, creating a product strategy is building a sound hypothesis of how you’ll win in the market. In this presentation, I examine the core areas of product strategy (target customers, meeting their needs, unit economics and competition) and look at how to build a winning product strategy.
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
roles are largely complete when they hand an investigation.docxwrite4
This document outlines the responsibilities of investigators at different phases of a criminal investigation from initial response to a crime scene through trial preparation. It provides guidance to complete an assignment detailing the steps, procedures, best practices, legal obligations and potential pitfalls at each phase, including: processing the initial crime scene; gathering information and interviewing witnesses during the investigation; identifying, locating, apprehending and interrogating suspects; assembling the final report and presenting the case to prosecutors; and preparing evidence and testimony for prosecution and trial. The assignment criteria include describing responsibilities at each phase, examining relevant procedures, analyzing strategies, and citing references.
The military plays an important role in responding to domestic disasters by providing personnel, equipment, and logistical support. During 9/11 and Hurricane Katrina, fighter jets patrolled cities and the National Guard and Coast Guard conducted large-scale rescue operations. While the military is effective at disaster response, there are also debates around federalizing the National Guard, authorizing deadly force, and declaring martial law during relief efforts.
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How To Turn Your Product Into a Growth EngineMickey Alon
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
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Small Business Management Chapter 7 PowerPointLeahBusby1
This document discusses the marketing plan and marketing research process for small businesses. It outlines the typical components of a marketing plan, including market analysis, competition assessment, and marketing strategy. Marketing strategy covers the 4 P's of product, place, price, and promotion. The document also describes the steps in conducting marketing research, including identifying information needs, searching secondary data sources, collecting primary data through surveys or observations, and interpreting the results. Effective marketing research is important for developing a strong marketing plan tailored to the business.
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This document provides an overview of Chapter 6 from an educational text on business plans. The chapter covers the purpose and key elements of business plans, how to develop an effective business model, and guidance on the preferred content and structure of a business plan. It emphasizes that the business model forms the foundation of any good business plan and discusses how to analyze revenue models, cost structures, resource needs, and risks. It also outlines the main sections that should typically be included in a business plan, such as the opportunity analysis, management team, financing details, and financial projections.
This document discusses business-level strategy and its relationship to customers. It defines business-level strategy as an integrated set of commitments and actions a firm uses to gain a competitive advantage in a specific product market. When developing a business-level strategy, a firm must determine: who the target customers are by segmenting the market; what specific customer needs the firm will satisfy; and how it will use its core competencies to meet customer needs. The purpose of a business-level strategy is to create a differentiated position for the firm compared to its competitors.
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What is product development and its process?ONE BCG
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This document summarizes key topics in consumer behavior that were covered in a university course, including: the consumer decision process and models for evaluating alternatives; how consumption affects satisfaction; the "path to purchase" process; factors that influence consumer switching and loyalty; and the role of ethics in marketing. Specific concepts covered include criteria for evaluating options, types of consumption behavior, changing consumption patterns, outcomes of consumption like satisfaction and dissatisfaction, maintaining customer loyalty through relationships and associations, and the importance of corporate social responsibility.
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Customer Advisory Board Recruitment Strategies and TipsRob Jensen
The document provides an overview of strategies and tips for effectively recruiting and managing members of a Customer Advisory Board (CAB). It discusses creating a mutually beneficial CAB by ensuring there is value for both the company and customers. Key elements of the recruitment process include defining criteria for ideal members, gathering nominations, creating recruitment documents, and establishing a recruitment process. After recruiting members, the document outlines onboarding members through interviews and agenda setting, as well as continuously engaging members through subcommittees and meetings. It also provides tips for ranking and retiring CAB members over time. The overall document aims to help companies design and optimize an effective CAB program.
Sales promotions are marketing strategies that businesses use to temporarily increase sales or interest in a product or service. They can be used to attract new customers, encourage existing customers to buy more, or clear out excess inventory.
There are many different types of sales promotions, but some of the most common include:
Discounts: Discounts are reductions in the price of a product or service. They can be offered in a variety of ways, such as a percentage off, a flat dollar amount off, or buy one, get one free.
Coupons: Coupons are certificates that can be redeemed for a discount on a product or service. They can be distributed to customers through direct mail, email, or social media.
Rebates: Rebates are partial refunds that customers receive after purchasing a product or service. They are often used to promote new products or to encourage customers to switch to a new brand.
Contests and giveaways: Contests and giveaways are opportunities for customers to win prizes, such as free products or services. They can be a great way to generate excitement and buzz around a brand or product.
Loyalty programs: Loyalty programs reward customers for repeat business. They can be in the form of points that can be redeemed for discounts or rewards, or they can be tiered programs that offer customers exclusive benefits as they move up the tiers.
Sales promotions can be a very effective way to boost sales and increase customer engagement. However, it is important to use them strategically and to track their results to ensure that they are having the desired effect.
Here are some tips for using sales promotions effectively:
Have a clear goal. What do you want to achieve with your sales promotion? Do you want to increase sales, attract new customers, or clear out excess inventory? Once you know your goal, you can choose the right type of promotion and target it to the right audience.
Make your promotion easy to redeem. Customers should not have to jump through hoops to take advantage of your promotion. Make sure that the terms and conditions are clear and easy to understand, and that the redemption process is simple and straightforward.
Track your results. It is important to track the results of your sales promotions so that you can see what is working and what is not. This will help you to improve your future promotions and make sure that you are getting the most out of your investment.
Sales promotions can be a valuable tool for businesses of all sizes. By using them strategically, businesses can boost sales, increase customer engagement, and achieve their marketing goals.
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This chapter discusses promotional planning for small businesses. It covers determining an appropriate promotional budget through methods like allocating a percentage of sales or matching competitor spending. The chapter also addresses how the internet and social media are changing promotion, with over half the world's population now online. It emphasizes the importance of small businesses establishing an online presence through a user-friendly website in order to connect with customers and compete with other companies.
Small Business Management Chapter 14 PowerPointLeahBusby1
This document discusses building customer relationships through customer relationship management (CRM). It covers defining CRM and its importance for small businesses. Extraordinary customer service, technology tools for CRM, and understanding consumer behavior are also discussed. The significance of customer satisfaction, service, and retention are emphasized. CRM software, databases, and alternative systems are examined as ways to optimize relationships and business outcomes through focused customer strategies.
This document discusses key topics in web publishing fundamentals and design. It outlines the advantages of web publishing like currency, connectivity, interactivity and cost compared to print. Basic design principles are covered such as balance, proximity, contrast and focus. Writing for the web is also addressed, emphasizing clarity, organization and keeping content current. Technical and legal issues that may arise are also reviewed.
At its essence, creating a product strategy is building a sound hypothesis of how you’ll win in the market. In this presentation, I examine the core areas of product strategy (target customers, meeting their needs, unit economics and competition) and look at how to build a winning product strategy.
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
Similar to JNTU 4 Ps Marketing Strategy Presentation.docx (20)
roles are largely complete when they hand an investigation.docxwrite4
This document outlines the responsibilities of investigators at different phases of a criminal investigation from initial response to a crime scene through trial preparation. It provides guidance to complete an assignment detailing the steps, procedures, best practices, legal obligations and potential pitfalls at each phase, including: processing the initial crime scene; gathering information and interviewing witnesses during the investigation; identifying, locating, apprehending and interrogating suspects; assembling the final report and presenting the case to prosecutors; and preparing evidence and testimony for prosecution and trial. The assignment criteria include describing responsibilities at each phase, examining relevant procedures, analyzing strategies, and citing references.
The military plays an important role in responding to domestic disasters by providing personnel, equipment, and logistical support. During 9/11 and Hurricane Katrina, fighter jets patrolled cities and the National Guard and Coast Guard conducted large-scale rescue operations. While the military is effective at disaster response, there are also debates around federalizing the National Guard, authorizing deadly force, and declaring martial law during relief efforts.
Role of telemedinine in disease preventions.docxwrite4
Telemedicine can play an important role in preventive medicine by allowing medical professionals to monitor patients remotely, collect health data over time, and intervene early if signs of disease emerge. However, the source material did not include a full research article describing a study on this topic. It only listed keywords and did not provide details on goals, methods, findings or impact. More information would be needed to fully evaluate telemedicine's role in prevention.
Digital tools like social media are increasingly used to influence public opinion, not just for advertising but also for legal and illegal political purposes. Researchers are asked to demonstrate an independent and mature analysis of how influence campaigns operate online, the tools and techniques they employ, their effectiveness, and how to counter them, discussing at what point such practices could go too far in western democracies.
The document provides instructions for a speech on the role of private security. The speech should:
1) Welcome the audience and introduce the purpose of discussing a security director's responsibilities.
2) Identify current challenges for security directors and possible solutions.
3) Discuss a director's roles in loss prevention, investigation, administration, and management.
4) Identify the critical skills needed for a director to succeed.
5) Discuss why internal and external relationships are important to meet security objectives and provide examples.
6) Conclude by summarizing and opening to questions.
Robbie a 12 year old is hospitalized for multiple.docxwrite4
Robbie, a 12-year-old boy, is hospitalized with terminal multiple myeloma. His mother rarely visits and does not engage with him when she does. Robbie's father refuses to acknowledge Robbie's terminal condition and demands further treatment. When Robbie asks the nurse if he is dying, the nurse must determine the most ethical way to respond while considering medical facts, the parents' wishes, and Robbie's right to know.
Robbins Network Services (RNS) is a company that provides network services. An audit plan is being created for RNS to analyze its business environment and determine what internal controls may be needed. The memo will evaluate RNS's internal controls by describing its major financial transactions, evaluating its highest business risks and supporting controls for the industry, and addressing ethical issues and current events that could impact financial audits.
The document provides guidance for writing a close reading analysis of a text excerpt from Robinson Crusoe. It advises analyzing specific quotes in detail over multiple sentences rather than a brief interpretation. For example, it suggests explaining the language techniques used in a quote that describes Crusoe's relationship with Friday, and analyzing how the quote reveals Crusoe's desire to control Friday despite using the metaphor of a parent-child relationship. The purpose of this close analysis is to provide concrete evidence and make insightful observations about the text that may not be obvious at first reading.
The document provides instructions for writing a literary analysis paper on the short story "The Rocking Horse Winner" by D.H. Lawrence. It prompts the reader to develop a three-part thesis question and use it to structure a three-part outline answering the question, with each part supported by evidence from the text. The outline should then be used to guide research finding additional sources to further support each part of the outline. Finally, the document instructs the writer to develop a rough draft and final draft of the paper following MLA formatting guidelines.
Rodrigo Diaz, known as El Cid, decided while in exile to remain loyal to King Alfonso and serve him if called upon, though he was willing to contradict the king if he felt Alfonso was wrong. The document asks if Rodrigo was right to maintain his loyalty to Alfonso over many years despite any mistreatment, or if he should have withdrawn support sooner given the king's imperfections.
Role in Decision Making What is should be.docxwrite4
Nursing's role in decision making for selecting information systems is an important issue. Nurses should be involved in the decision making process to select systems that support the delivery of quality patient care and meet nursing workflow needs. Research shows nurse input is valuable for choosing systems that align with nursing practice and improve patient outcomes.
Samantha Chanel De Vera Posted Date Apr.docxwrite4
Weaning from mechanical ventilation should be considered when the disease prompting intubation has improved and daily screening for weaning potential is performed. Studies show most intubated patients should have scheduled spontaneous breathing trials following daily sedation breaks. For SBT, the patient must be alert, able to follow commands and breathe spontaneously, with stable oxygenation and hemodynamics before extubation. Daily SBT involves at least 30-120 minutes of breathing without ventilator support using an open breathing circuit or minimal pressure support. A successful SBT is when the patient can breathe without distress and their vital signs remain stable.
Ruth milikan chapters 5 and 6 in her book varieties.docxwrite4
Ruth Milikan critiques Fred Dretske's teleological theory of intentional representation from his book Varieties of Meaning. Dretske claims that some items have the function of carrying natural information and when they do this, they come to represent intentionally and can be false representations. Dretske's theory of items gaining intentional representation through naturally carrying information provides an example of a completed teleological theory of representation as described in Milikan's book.
Samantha Chanel De Vera Posted Date Mar.docxwrite4
Mr. Jackson presented with abdominal pain and other symptoms. Differential diagnoses included appendicitis, urinary calculus, and bowel perforation. Laboratory tests showed elevated white blood cells. A CT scan showed an enlarged cecum with a small fluid collection, consistent with acute appendicitis. This led to a diagnosis of appendicitis, ruling out the other differentials.
Russian Revolution Under Lenin and Trotsky.docxwrite4
The document discusses Lenin and Trotsky's visions for the Russian Revolution. It asks the reader to write a paper answering whether Lenin and Trotsky envisioned the revolution as a national or international project, and to what extent they framed it as a Russian enterprise versus a worldwide endeavor. The reader is instructed to support their response with evidence from assigned texts by Lenin and Trotsky addressing themes of exploitation, emancipation, and imperialism, and to properly cite any direct quotes or indirect references using author and page number.
Review the papers below and watch The Untold Story.docxwrite4
The document discusses ethical leadership and summarizes several key points:
1) Ethical leaders prioritize effective communication, quality, collaboration, succession planning, and tenure to establish high standards and build trust with followers.
2) Factors like communication, quality processes, consulting advisors, training, and long-term planning help ethical leaders achieve goals and control outcomes.
3) The Challenger disaster video illustrates how a leader's decision can impact results, and emphasizes applying ethical values like integrity and accountability in leadership.
Samantha Chanel De Vera Posted Date May.docxwrite4
Multiple organ dysfunction syndrome (MODS) refers to the severe acquired dysfunction of at least two organ systems lasting 24-48 hours due to conditions like sepsis, trauma, or burns. A patient presented with encephalopathy, hypotension, metabolic acidosis, acute renal failure, and thrombocytopenia, leading to a diagnosis of severe sepsis. Severe sepsis is the presence of sepsis along with organ dysfunction, which can include hypotension, acute lung injury, coagulation abnormalities, renal or liver dysfunction, or lactic acidosis. The patient was treated following sepsis bundles including antibiotics, IV fluids, and vasopressors.
The document provides instructions for a paper assignment on the architectural history of the Ka'ba in Mecca, Saudi Arabia. Students are asked to write a 6 page paper that includes: an introduction, basic facts and history of the building, analysis of precedents and influences, 2 pages of original diagrams, and a conclusion. In addition to the written component, students must include 4 pages of existing images and 2 pages of original diagrams. They are expected to find at least 10 scholarly sources to cite and the final paper should be approximately 14 pages total. The goals of the assignment are to develop research, analysis, graphic, and writing skills related to architectural subjects.
The document discusses the tension between privacy rights and national security in the digital age. It notes that while civil liberties are highly valued, they sometimes conflict with safety concerns. New technologies now record people's activities more through cameras, smartphones, and other means. The assignment asks readers to analyze privacy versus security by addressing questions about which part of the Constitution protects privacy rights, whether those protections still apply today, and how courts have balanced privacy and security when national security issues arise.
Richard Rodriguez has generally been criticized by immigrant Identify.docxwrite4
Richard Rodriguez, an immigrant writer, has received criticism from some immigrant activists. Two passages from his work convey attitudes that may explain this backlash. Specifically, his tone and ideas suggest perspectives on immigration that immigrant activists oppose.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
Information and Communication Technology in EducationMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,