Storemates is the 'airbnb of storage', an exciting entrant to the sharing economy and a start up that is ser to disrupt the booming self storage industry with its peer to peer model. This deck is aimed at potential investors, interested owning a slice of the exciting Sharing Economy

1. ‘Your Marketplace
for Storage
Space
Business Development Plan
(2016 – 2020)

2. Contents Slide/s
The Team & Special Advisors 3 - 4
Storemates Mission, Problem & Solution 5 - 6
Case study: How it Works 7 – 9
Safety & Security 10
Benefits 11
Business Aim, Achievements 12 – 13
Market Opportunity 14 -15
Business Model, Competition Analysis 17 – 18
Media Coverage 19
Road to Market, use of Investment 20 - 23
Traction: Bookings Achieved / Income 24 -25
Financial Forecast 26 - 27
Valuation Calculation 28
Strategic Partners 29

3. Shaff Prabatani
(CEO/ Co-founder/Strategy)
•Senior Manager at
Westminster City Council
•Award winning for innovation
•Ofsted Outstanding result
twice –leadership role
•Director Potential Training
Consultancy
•Chair of ICYE Charity
Ben Rogers
(Co-founder/MD/Com)
•Director and co-founder of
PotentialProductions.org
•Film, branding, marketing.
•Creative Services Manager
for Ad agencies: VCCP,
Inferno,KNAS
•Coms Manager: Friends of
the Earth, EIA
•Founder of BRPM property
management.
Meet the Team
Founders Shaff & Ben are serial entrepreneurs with over 20 years experience in a range of areas from
business strategy to marketing
Bally Sappal
(Operations)
•10 years+ exp of ops
management & business
development
•GlaxoSmithKline, NHS
England & Oxfam
•Clore Social Fellow
Ranjan Chopra
(CTO)
•Started as a web developer,
then became a tech architect
•Led large technology
programmes on behalf of:
•Vodafone, Agilisys, Fujitsu,
LexisNexis, Stryker, IBM, BAT,
Bull, Danzas, and several
software houses

4. Our Special Advisors
Offer exceptional expertise and mentoring to Storemates to enable ambitious growth
Lord Andrew Stone - M&S (Ex Managing
Director)
Patrick Robinson – Airbnb (Head of Public Policy)
Jason Bryan – Mindshare (Digital Director)
Philip Wattis – Englancer (CTO)/Oxygen Mentor)
Adam Taylor – John Lewis (Web Manager)
Daniel Langton – Microsoft (Senior Prog Manager)
Sarah Carter – Megawatt Holdings (Ex Head of Finance)

5. Our Mission:Our Mission:
Storemates will be the UK’sStoremates will be the UK’s
market place for discountedmarket place for discounted
storage.storage.
Our digital platform willOur digital platform will
deliver a more convenient,deliver a more convenient,
greener, cheaper alternativegreener, cheaper alternative
to self storageto self storage.

6.  People lack space, cannot upgrade & have too many
seasonal items.
“69% of fully occupied homes said there was not enough storage for
their possessions” RIBA, 2011
 Existing self storage is too expensive - not local or green.
“55% find self storage too expensive + 31% don’t know the price”,
SSA UK annual
survey 2015
Our solution
 We help people to safely rent their spare space to
people who need cheap local storage.
Introduction: The Problem

7. The Story of Anna and the Shahs

8. Anna needs more space. She searches the
Storemates website.
She finds some great options nearby. One of them
is perfect!

9. She arranges to view Mr. and Mrs. Shah’s
loft storage.
She moves her items in. A signed contract,
inventory and free £10k cover gives her total peace
of mind.

10. 
Profiles, reviews and a community of trust

Integrated with eRated (cross platform reputation)

Legal contract & inventory

ID verification for all listers

Non valuables/strict safeguards

Safe payments through FCA approved GoCardless

£10k Storemates Protection Guarantee

Secure, verified Site (GODADDY cert)

No abuses of trust to date
Security & Safety
For your total peace of mind

11. 50% Cheaper than Self Storage
Utilises existing space
Local: 2,000+ UK spaces available
Provides a second income
Safe and secure
£10k Protection Guarantee
Good for community
Great for the environment
Easy to scale
Storemates Benefits

12. Business aim
Storemates is an online peer-to-peer platform that matches people needing affordable self-
storage with people and businesses looking to turn their unused spare space into extra cash.
Our ambitious 5 year growth strategy aims to achieve substantial revenue through funding of
£160k for 8% equity (valuation of £2m).
In 2016 we will invest in digital technology, organisational development to increase the capacity
to grow and a targeted marketing strategy to increase market share.
Vision
• Storemates will be the UK’s marketplace for discounted storage - A credible, greener
alternative to Self Storage and a trusted household brand.
• Storemates will disrupt the £402m Self Storage industry in the same way that Airbnb
and Uber have revolutionised the hotel and taxi sectors.

13. •
12,000+ registered users & 2,000+ storage spaces
•
Spaces available throughout UK (including Northern Ireland)
•
1,300 storage bookings as a listings site
•
2,000 site visitors/6,000 page impressions per month
•
Front runners in peer-to-peer storage
•
New website & business model to monetize all rental income
•
Seed investment secured to establish proof of concept
•
Lean, efficient, and low running costs
•
Leader and spokesperson for Sharing Economy
•
Fantastic team of distinguished special advisors recruited to support growth
Achievements to date

14. 1. STORAGE: IT’S A BIG MARKET….
- Booming UK Self Storage industry worth £402m (Self Storage Association)
- 830 UK storage warehouses - 250,000 people use storage
2. IT’S GROWING…
- 14% annual growth (SSA)
- Growth of storage: currently 1 in 30 people store in UK; (1 in 7 in US)
- 8% of households/2 million have space they can offer for storage rental (RIBA)
3. WE ARE THE BEST OPTION…
- Best budget low cost option: 12,000+ registered users & 2,000 storage spaces
- Self storage warehouses are under occupied by 30% which can be rented at a discount.
Market Opportunity

15. Sharing Economy worth £9bn and
to grow to £230bn by 2025 (PwC)
Market Opportunity
“Participation in the collaborative economy - which nearly doubled
between 2013 and 2014 - is only going to keep growing.” (Forbes)

16. Business Model

17. •
We take 14% of all weekly payments (just implemented)
•
Freemium – users can pay to upgrade to premium account
•
Upsell related products. Packaging, van hire, removals
•
Commercial Storage (discounted) Membership scheme
•
Future products potential, e.g. Left Luggage
•
Future franchise opportunities
Business Model

18. Our Competitive Edge
Commercial Self Storage
(Big Yellow, Access,
Shurguard..)
50% cheaper, local, no building costs,
green
Collection storage
(Love Space..)
UK wide, much cheaper, more
versatile, large items, higher margins
as no transport or warehouse costs
Storage Sharing
(sharemystorage &
Storenextdoor)
Market leaders, 10k Protection
Guarantee, safe payments
Listings sites
(Gumtree, classifieds)
Safety, security, verification,
protection cover
Our competition… Vs. Storemates …

19. • BBC 2 Business Boomers
Documentary
• Radio 4. You & Yours
• Ch 4 Superscrimpers
• Money Saving Expert -
Martin’s Money Tips and
many press articles
Extensive Media Coverage

20. Road to market

21. •
To build the capacity to deliver our acceleration & growth strategy
•
Tech support and mobile development
•
Marketing and communications
•
Explore global potential
Why we need investment

22.  Enhance usability of site
 Aggressive PR campaign
 U-Switch marketing
campaign
 Geo target selected
postcode areas
 Establish affiliate scheme
 Launch referral
programme
 Develop student product
and campaign
 Tech: Optimise UX and
mobile responsive
frameworks,
 Create technical roadmap
 Achieve 3,575 contracts
Road to market
Phase 1 (2016-17)
 Growth strategy
 Expand team
 Wider marketing
campaign: UK
 Trial discounted
commercial listings
 Preferred option for target
markets
 Tech: Optimise UX based
on analytics and user
feedback
 Further scale site
 Achieve 23,000 contracts
Phase 2 (2017/19)
 Household brand status
 On-going marketing,
national advertising
 Self storage switching
campaign
 Look at global franchise
 Established market place
for private and business
users
 Tech: Upgrade site to
ecommerce engine and
further explore payment
engine choices
 32,000 contracts (10% of
all storage users)
Phase 3 (2019/20)
Establishing Growing Household name

23. Use of investment
Route to Market How this will be exploited Spend Timing
U-Switch Tube, digital & Ad
campaign
Creating a campaign to encourage
250,000 people paying too much for
self-storage to switch to Storemates
£40,000 April – July 2016
Digital Marketing
Facebook Ads
Google AdWords & Pay per
click
Acquiring new targeted users to use
Storemates with targeted digital Ads
£20,000 April 2016 – Mar 2018
Print, Posters, Flyers, PR Off-line magazine insertions
Distribution at stations and student
venues throughout the UK
£10,000 April – Mar 2017
B2B Sales Targeting commercial storage providers £10,000 Sept 2016 – April 2018
Growth planning/
Administration/Staffing
Customer service & admin to support all
ongoing campaigns
£40,000 Jan – Dec 2016
Tech Updates & Mobile
Optimisation, scaling up
Web development including mobile
optimisation
£40,000 April – Dec 2016

24. Number of storage bookings between 2012 and 2014
Proof of concept: Storage Bookings while free site

25. Number of payments and storage rental income between 2014 and 2015
Storage income to date
Testing our new payment model
2014 2015
Total storage income (£) 1257 4347
No of payments made 12 160

26. Year 1 Year 2 Year 3 Year 4 Year 5
Annual Transactions 425 3,150 8,000 15,000 32,000
Final Quarter Transactions 425 1,000 3,000 4,200 8,000
Average Monthly Transactions 35 263 667 1,250 2,667
Rental Revenue £5k £38k £292k £547k £915k
Rental Revenue per Transaction £12 £12 £36 £36 £29
Business Customer Revenue £0k £2k £3k £9k £17k
Franchise Revenue £0k £0k £10k £16k £20k
2015-6 2016-7 2017-8 2018-9 2019-20
Revenues £5k £40k £304k £573k £952k
Gross Profit £5k £39k £302k £569k £946k
EBITDA £(21)k £(101)k £93k £322k £703k
Net Profit £(21)k £(107)k £73k £249k £550k
Operating cash flow (OCF) £(27)k £(153)k £25k £214k £511k
Investments to date - Founders: £10,000 Seed Funding: £110,588
Transactions forecast (based on £20 average weekly listing, 14% fee = £145 pa)
Financial forecast (2016 - 2020)

27. Financial revenue forecasts
Below transactions forecast for the next 5 years based on a £20 average
weekly listing with a 14% fee resulting in £145 annually.
2015-20 Financial Forecast

28. Investment offer: 8% Equity for £160,000
Valuation: £2,000,000
Based on meeting future demand for storage:
• Income of filling existing spaces: 2000 storage spaces
• (2016: 2000 spaces x £20 pw x 52 weeks x 14% = £291,200)
• (2020: 32,000 spaces x £20 x 52 x 14% = £4,659,200)
Based on future demand for Sharing Economy Services
• PWC estimate £9B billion: the potential value of the UK
sharing economy by 2025. (e.g. Airbnb, Uber, now Forbes
Unicorn List)
The Exit Equity Value will at 2019/20 will be £7,556,000 (39.4% Equity IRR)
Valuation Calculations

29. 
UKShareCo Member
- Leading on Excluded Communities agenda

Seedrs – Equity Crowd Funding

Compare and Share – Aggregator for sharing economy

Centrepoint – charity partner

Advisors & Partners
Partners, Advisors &
Strategic Relationships

30. Check out our campaign film: vimeo.com/147593243
Contact us for a more detailed Business Plan & Financials
ben@storemates.co.uk or shaff@storemates.co.uk
GET MOVING!