The document outlines an agenda for a webinar on building a successful automated marketing campaign. The webinar will cover why automation is useful, how to plan an automated campaign including setting goals and identifying the target audience. It will then demonstrate how to build an automated campaign and provide tips. Finally, it announces an upcoming webinar on generating more leads and sales.

1. Building a Successful Automated
Campaign
We will be starting at 19:00 GMT

2. InTouch Success Centre
http://support.intouchcrm.co.uk/

3. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
http://www.linkedin.com/company/intouchcrm

4. Matthew Ruddle
Customer Success Director
@MattRuddle
http://www.linkedin.com/in/matthewruddle

5. Agenda
• Why Use Automation
• First Step - Planning
• Let’s Build an Automated Campaign!
• A Few Helpful Tips
• Q & A
• One Final Thought

6. Why Use Automation?

7. Why are we here?
www.intouchcrm.com

8. The First Step – Planning!

9. Plan, Plan and PLAN!

10. Tools to help you plan
• Gliffy – www.gliffy.com
• Microsoft Visio
• A Pen and Paper! (www.staples.co.uk !)

11. What’s your Goal
www.intouchcrm.com

12. Is the Goal to Keep
in touch with your
customers?
Is the Goal to
Target people
based upon their
actions?
Is the Goal to
Promote an Event?

13. Who are you going to communicate
with?

14. How are you going to add them in?

15. Let’s Build
an
Automated Campaign!

16. A Few Helpful Tips

17. Test and measure different ideas

19. Include company contact information

20. Provide value in your Automation – for the
customer AND YOU!

21. Don’t overcrowd your Automation – Don’t
try and do too much too quickly

22. Now what?
Plan your next move

23. Q & A

24. One Final Thought

25. When is the next Webinar?
• 1st of April (no joking!)
• What’s it on? Leads and Sales – Getting more
bang for your buck!
• https://intouchcrm.clickwebinar.com/Leads_a
nd_Sales_Webinar/register

26. InTouch Success Centre
http://support.intouchcrm.co.uk/

27. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
http://www.linkedin.com/company/intouchcrm