The Texteur content curation process involves 7 main steps: 1) Identifying topics and keywords, 2) Configuring the Texteur system and blog, 3) Automated content discovery and translation, 4) Content selection, 5) Content curation and translation, 6) Content publishing, and 7) Content sharing on social media. Key aspects of the process include identifying niche topics, configuring the editorial calendar, leveraging automated content discovery and translation, curating and optimizing selected articles for SEO before publication, and sharing content to drive traffic and backlinks.

1. Texteur
Texteur
Content Curation Process

2. Main Steps
Texteur Content Curation Process
1- Identifying Topics and target Keywords
2- Texteur and Blog configuration
3- Automated Content discovery
4- Content selection
5- Content curation & translation
6- Content publishing
7- Content sharing

3. 1. Identifying Topics & Target Keywords
Texteur Content Curation Process
Need
 Find one or several topics that defines your brand
 And that your audience cares about
 Identify Competitors SEO Keywords
Objective
 Having well-defined niche topics rather than broad and vagues ones
Means
 Customer survey + SEO analysis

4. 2. System Configuration
Texteur Content Curation Process
Texteur Thematic Configuration
 Entities & Keywords (among 3M entities)
 Languages to be curated (up to 11)
Blog configuration
 Use of Wordpress CMS + additional Plugins recommended
 Customer to define on-page Call-to-Actions
Editorial Calendar
 Number of articles to be published per week

5. 3. Automated Content Discovery
Texteur Content Curation Process
Let the machine do the hard work for you
 Texteur crawls the Web to find relevant articles
 Foreign articles are automatically translated & semantically
analyzed

6. Browse by :
- Theme
- Activity sector
- Country
Browse by entity
Article selection done
by adding to Pinboard
4. Content selection (Weekly basis)
Texteur Content Curation Process

7. 5. Articles Curation & Translation
Texteur Content Curation Process
One-click Curation & Translation
 Articles to publish are sent to selected translators
 Articles translation done according to Texteur Curation guidelines
o Introduction sentence
o Original source attribution
o No duplicate content
o Internal linking & SEO
o Article length ≈ 350 words
Summary
+
internal
linking
source
introduction

8. 5. Search Engine Optimization
Texteur Content Curation Process
Target Page
/ Keyword
More Than Just SEO…
 Advanced On Page Optimization
o Topics separated into theme-specific categories (silos)
o Contextual Link Building
o External linking to Authority Websites
 Semantic SEO
o Detailed Schema.org markup – SemanticMarker API
o See example here

9. 6. Article Publishing
Texteur Content Curation Process
source
introduction
Summary
+
internal
linking
Add an image
a picture tells a
thousand words
Review the Article
check that
everything is OK
2
1 3
Check your CTAs
Convert readers
into customers
4

10. 7. Share your Content on Social Media
Texteur Content Curation Process
Why Sharing ?
 Get direct traffic
 Increase your chances of generating natural backlinks
Share on the right platform, at the right time
B2C B2C & B2B B2C & B2B B2C & B2BB2B