This document discusses Facebook's organic algorithm in 2024 and how it curates the user feed. The algorithm prioritizes content from regular interactions like friends and businesses. It also favors content the user engages with most based on content type and highly interactive posts. The algorithm constantly evolves to improve content curation and ranks content based on its calculated relevance to the individual user.

1. Understanding
Facebook's Organic
Algorithm in 2024
Discover how Facebook's algorithm curates your feed in 2024, using
ranking signals to deliver content tailored to your preferences and
interactions.
by Vijayendra Rao
https://digitalmarketingwebexperts.com/digital-marketing-course/

2. Ranking Signals
1 Content Source
Content from regular interactions,
like friends and businesses, is
prioritized.
2 Content Type
Preference is given to the type of
content you engage with most.
3 Engagement
Highly interactive posts receive a visibility boost.

3. Facebook Feed Dynamics
Timeliness
Recent posts are favored to
keep your feed fresh.
Meaningful
Interactions
Posts that spark
conversations are
amplified.
Variety
A mix of content sources
and types is ensured for an
engaging feed.

4. The Secret Sauce
Relevance Score
Content is ranked based on its
calculated relevance to you.
Algorithm Evolution
The algorithm constantly adapts to
improve content curation.

5. Leveraging Organic Reach
Relationship Engage with your audience to boost
content from connections.
Content Type Use varied formats to match audience
preferences.
Engagement Create content that encourages interaction
and sharing.
Timeliness Post recent content when your audience is
most active.
Meaningful Interactions Encourage deep discussions with thought-
provoking content.

6. Captivating Facebook Posts
1 The Problem-Solver
Offer solutions to common marketing challenges.
2 The Influencer Hook
Learn from top industry experts.
3 The Data-Driven Approach
Showcase the success rates of digital marketing.

7. Facebook's Viral Potential
Initial Assessment
Content and relationships
are analyzed for
relevance.
Engagement
Explosion
Early interactions can
signal a post's viral
potential.
Multiplier Effect
Sharing expands reach
through network effects.

8. Algorithm's Secret Ingredients
1
User Behavior
Individual patterns influence
content curation.
2
Keyword Relevance
Keywords match posts with
interested users.
3
Demographics
Age, location, and gender
affect prioritization.