Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
The document discusses key factors that influence SEO ranking in search engines. It identifies the top 3 ranking signals as backlinks, content, and RankBrain according to a Google search quality strategist. The document then provides details on various on-page optimization factors that can boost rankings, such as keyword optimization through titles, meta descriptions, H1/H2 tags, URLs, and content. It also discusses off-page factors like backlinks, link building strategies, and the importance of high-quality, relevant links from diverse domains.
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
The document discusses search engine optimization (SEO) and how to optimize websites for higher search engine rankings. It covers both on-page optimization factors like keyword optimization in titles, meta descriptions and content, as well as off-page optimization techniques like link building through social media, blogs, forums and more. Specific on-page tips include keyword placement in titles, URLs, images and content, as well as page speed, canonical tags and XML sitemaps. Off-page techniques involve link building through social media, blogs, forums, directories and more.
When optimizing your website, creating articles or blog posts, find out what people are searching for and build your content around that. This will help you increase traffic to your website and get in front of the right people.
The document discusses optimizing press releases for search engine rankings. It covers on-page optimization including keywords, meta tags and descriptions. Off-page optimization techniques include backlinks from distributing the press release to online databases and sites. The key steps are to research keywords, optimize the press release content and headlines for primary and secondary keywords, and build relevant backlinks to the release from blogs, social media and other sites using those keywords in anchor text. The goal is to get the press release indexed and ranked by search engines for those target keywords.
Page optimization is important for three main reasons: 1) It allows pages to gain visibility in search engine results. Without optimized elements like titles, metadata and URLs, pages will not be found. 2) It helps search engines find updated content faster by taking back control of how the website content is presented. 3) Without an optimized landing page found in search results, the chances of a conversion are very low since searchers cannot find the page in the first place. To optimize content, keywords should be researched and included naturally in the text, title tags should be descriptive, meta descriptions should communicate the topic, and anchor text and formatting should be used to highlight important elements to search engines.
Social Media Copywriting Best PracticesAndrew Zarick
A presentation given by The JAR Group providing copywriting best practices for online content editors. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
The document discusses key factors that influence SEO ranking in search engines. It identifies the top 3 ranking signals as backlinks, content, and RankBrain according to a Google search quality strategist. The document then provides details on various on-page optimization factors that can boost rankings, such as keyword optimization through titles, meta descriptions, H1/H2 tags, URLs, and content. It also discusses off-page factors like backlinks, link building strategies, and the importance of high-quality, relevant links from diverse domains.
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
The document discusses search engine optimization (SEO) and how to optimize websites for higher search engine rankings. It covers both on-page optimization factors like keyword optimization in titles, meta descriptions and content, as well as off-page optimization techniques like link building through social media, blogs, forums and more. Specific on-page tips include keyword placement in titles, URLs, images and content, as well as page speed, canonical tags and XML sitemaps. Off-page techniques involve link building through social media, blogs, forums, directories and more.
When optimizing your website, creating articles or blog posts, find out what people are searching for and build your content around that. This will help you increase traffic to your website and get in front of the right people.
The document discusses optimizing press releases for search engine rankings. It covers on-page optimization including keywords, meta tags and descriptions. Off-page optimization techniques include backlinks from distributing the press release to online databases and sites. The key steps are to research keywords, optimize the press release content and headlines for primary and secondary keywords, and build relevant backlinks to the release from blogs, social media and other sites using those keywords in anchor text. The goal is to get the press release indexed and ranked by search engines for those target keywords.
Page optimization is important for three main reasons: 1) It allows pages to gain visibility in search engine results. Without optimized elements like titles, metadata and URLs, pages will not be found. 2) It helps search engines find updated content faster by taking back control of how the website content is presented. 3) Without an optimized landing page found in search results, the chances of a conversion are very low since searchers cannot find the page in the first place. To optimize content, keywords should be researched and included naturally in the text, title tags should be descriptive, meta descriptions should communicate the topic, and anchor text and formatting should be used to highlight important elements to search engines.
Social Media Copywriting Best PracticesAndrew Zarick
A presentation given by The JAR Group providing copywriting best practices for online content editors. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
A very basic presentation on the history of the world wide web, the search engine, Google Page Rank, and advances in search. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Boost Article Marketing's Search Engine Ranking Through Keyword Usageacasaliah
This document discusses how to boost article marketing rankings through effective keyword usage. It emphasizes determining the right keywords related to the topic, and manipulating keywords to achieve high search engine rankings. Some specific keyword concepts discussed include keyword density (2-8% of total words), frequency of keywords throughout a website, prominence of keywords at the beginning of pages/titles, and using proximate keywords that are close or synonymous. Proper use of keywords is presented as the key to achieving the goal of high search engine rankings for article marketing content.
Know about top SEO ranking factors to get more visitors on your website. With the help of these methods you can easily get the first rank on major search engines.
The document outlines a strategy to optimize SEO by increasing relevant content and authority while decreasing thin or penalized pages. It aims to generate more qualified visitors and links through sharing content on social media that is informative, worth sharing, builds reputation, and benefits all parties. The strategy involves understanding brands, readers, and brainstorming ideas before creating quality content that focuses keywords, uses subheadings, and checks for thin content and errors.
This document provides information on various on-page SEO optimization factors including keyword research, meta tags, title tags, description tags, keyword tags, meta robots tags, redirects, and canonicalization. It explains that on-page optimization refers to measures taken within a website like optimizing content and meta tags to improve search engine rankings. Key factors discussed include keyword research, title tags, meta descriptions, meta keywords, and the meta robots tag and its uses for indexing pages in search engines or passing link juice.
Boost Article Marketing's Search Engine Ranking Through Keyword Usagecueist
The document discusses how to boost article marketing by effectively using keywords to improve search engine ranking. It emphasizes determining the right keywords for the topic, maintaining an optimal keyword density of 2-8% within articles, and strategically placing prominent keywords at the beginning of pages and in meta tags. Following practices like ensuring keyword frequency and proximity can help articles attain higher search engine rankings and more readers.
Boost Article Marketing's Search Engine Ranking Through Keyword Usagecharlotte66
The document discusses how to boost article marketing rankings in search engines through proper keyword usage, including determining the right keywords, maintaining a keyword density of 2-8% within articles, and strategically placing prominent keywords at the beginning of pages and in meta tags to increase prominence and proximity. Following best practices for keyword density, frequency, prominence, and proximity can help article marketing content achieve higher search engine rankings and more readers.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site elements and source code. Industry research shows that organic listings receive about 60% of clicks and that SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, website traffic, and revenue. A variety of SEO tools can be used to optimize a website and measure results.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
The document discusses search engine optimization (SEO) and outlines factors that affect website ranking. It discusses on-page optimization factors like keywords, titles, and links that are controlled by the website owner. It also discusses off-page optimization factors like backlinks, social media presence, and age of domains that influence ranking. The document provides tips to optimize websites on-page through elements like titles, text, and meta tags. It also provides tips for off-page optimization through activities like article submission, social bookmarking, and business directory listings.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
Essentials of Search Engine Optimisation Campaigntouchdown777a
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need properly coded internal and external links so search engine spiders can crawl the site. Additionally, sites need links from popular high-quality sites and high click-through rates to achieve a strong popularity component. Mastering all three of these SEO components - text, links, and popularity - is key to getting high search engine rankings long-term.
Essentials of Search Engine Optimisation CampaignTrafficInjectors
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need internal links and external links from other relevant and popular sites. Maintaining high click-through rates and time spent on pages boosts popularity. Proper on-page optimization of text, links, and popularity factors is necessary to perform well across search engines over the long run.
Essentials of Search Engine Optimisation Campaignbelieve52
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need properly coded internal and external links so search engine spiders can crawl the site. Additionally, sites need links from popular high quality sites and high click-through rates to achieve a strong popularity component. All three factors - text, links, and popularity - must be optimized for a site to perform well in search engine results.
Essentials of Search Engine Optimisation Campaignbobtravpa
SEO involves optimizing webpages to rank highly in search engines for targeted keywords. There are three key components - text, links, and popularity. The text component involves including keywords strategically in HTML tags. The link component means search engines can easily crawl and index the pages through proper internal linking and external backlinks. The popularity component comprises link popularity from quality sites, click-through rates, and engagement on the pages. All three must be optimized to perform well in search engine results.
Rank #1 on your long-tail keywords in blogs and social media posts.
This template will help you with:
• An actionable strategy for top keywords (based on 3rd party tools)
• Tracking how many times you use that keyword in a post
• Call to Actions (CTAs) associated with posts
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by connecting people on social platforms. Second, networks are controlled by people as hubs who distribute content to their connections, rather than media companies. Third, the concept of a single shared living room for content consumption has disappeared with the rise of mobile and on-demand viewing anywhere. Communications professionals must adapt to this new media landscape centered around empowered individuals.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
A very basic presentation on the history of the world wide web, the search engine, Google Page Rank, and advances in search. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Boost Article Marketing's Search Engine Ranking Through Keyword Usageacasaliah
This document discusses how to boost article marketing rankings through effective keyword usage. It emphasizes determining the right keywords related to the topic, and manipulating keywords to achieve high search engine rankings. Some specific keyword concepts discussed include keyword density (2-8% of total words), frequency of keywords throughout a website, prominence of keywords at the beginning of pages/titles, and using proximate keywords that are close or synonymous. Proper use of keywords is presented as the key to achieving the goal of high search engine rankings for article marketing content.
Know about top SEO ranking factors to get more visitors on your website. With the help of these methods you can easily get the first rank on major search engines.
The document outlines a strategy to optimize SEO by increasing relevant content and authority while decreasing thin or penalized pages. It aims to generate more qualified visitors and links through sharing content on social media that is informative, worth sharing, builds reputation, and benefits all parties. The strategy involves understanding brands, readers, and brainstorming ideas before creating quality content that focuses keywords, uses subheadings, and checks for thin content and errors.
This document provides information on various on-page SEO optimization factors including keyword research, meta tags, title tags, description tags, keyword tags, meta robots tags, redirects, and canonicalization. It explains that on-page optimization refers to measures taken within a website like optimizing content and meta tags to improve search engine rankings. Key factors discussed include keyword research, title tags, meta descriptions, meta keywords, and the meta robots tag and its uses for indexing pages in search engines or passing link juice.
Boost Article Marketing's Search Engine Ranking Through Keyword Usagecueist
The document discusses how to boost article marketing by effectively using keywords to improve search engine ranking. It emphasizes determining the right keywords for the topic, maintaining an optimal keyword density of 2-8% within articles, and strategically placing prominent keywords at the beginning of pages and in meta tags. Following practices like ensuring keyword frequency and proximity can help articles attain higher search engine rankings and more readers.
Boost Article Marketing's Search Engine Ranking Through Keyword Usagecharlotte66
The document discusses how to boost article marketing rankings in search engines through proper keyword usage, including determining the right keywords, maintaining a keyword density of 2-8% within articles, and strategically placing prominent keywords at the beginning of pages and in meta tags to increase prominence and proximity. Following best practices for keyword density, frequency, prominence, and proximity can help article marketing content achieve higher search engine rankings and more readers.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site elements and source code. Industry research shows that organic listings receive about 60% of clicks and that SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, website traffic, and revenue. A variety of SEO tools can be used to optimize a website and measure results.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
The document discusses search engine optimization (SEO) and outlines factors that affect website ranking. It discusses on-page optimization factors like keywords, titles, and links that are controlled by the website owner. It also discusses off-page optimization factors like backlinks, social media presence, and age of domains that influence ranking. The document provides tips to optimize websites on-page through elements like titles, text, and meta tags. It also provides tips for off-page optimization through activities like article submission, social bookmarking, and business directory listings.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
Essentials of Search Engine Optimisation Campaigntouchdown777a
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need properly coded internal and external links so search engine spiders can crawl the site. Additionally, sites need links from popular high-quality sites and high click-through rates to achieve a strong popularity component. Mastering all three of these SEO components - text, links, and popularity - is key to getting high search engine rankings long-term.
Essentials of Search Engine Optimisation CampaignTrafficInjectors
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need internal links and external links from other relevant and popular sites. Maintaining high click-through rates and time spent on pages boosts popularity. Proper on-page optimization of text, links, and popularity factors is necessary to perform well across search engines over the long run.
Essentials of Search Engine Optimisation Campaignbelieve52
This document discusses the essential components of a successful search engine optimization (SEO) campaign: text, links, and popularity. It explains that web pages need keyword-rich text placed strategically in HTML tags. Pages also need properly coded internal and external links so search engine spiders can crawl the site. Additionally, sites need links from popular high quality sites and high click-through rates to achieve a strong popularity component. All three factors - text, links, and popularity - must be optimized for a site to perform well in search engine results.
Essentials of Search Engine Optimisation Campaignbobtravpa
SEO involves optimizing webpages to rank highly in search engines for targeted keywords. There are three key components - text, links, and popularity. The text component involves including keywords strategically in HTML tags. The link component means search engines can easily crawl and index the pages through proper internal linking and external backlinks. The popularity component comprises link popularity from quality sites, click-through rates, and engagement on the pages. All three must be optimized to perform well in search engine results.
Rank #1 on your long-tail keywords in blogs and social media posts.
This template will help you with:
• An actionable strategy for top keywords (based on 3rd party tools)
• Tracking how many times you use that keyword in a post
• Call to Actions (CTAs) associated with posts
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by connecting people on social platforms. Second, networks are controlled by people as hubs who distribute content to their connections, rather than media companies. Third, the concept of a single shared living room for content consumption has disappeared with the rise of mobile and on-demand viewing anywhere. Communications professionals must adapt to this new media landscape centered around empowered individuals.
Elite Body Fitness is a new boutique gym opening in January 2015 in Los Angeles that offers state-of-the-art equipment, personal training, private facilities, and nutritional counseling to help clients reach their fitness goals. The gym is located at 11607 W. Pico Blvd in LA and can be contacted at (424) 832-3292 or through their website at www.elitebodyfitness.com.
Social media has significantly changed the media landscape. Consumers now have more media touchpoints that are growing exponentially. Navigating this complex landscape requires considering bought, owned, and earned media. Tools are needed to organize the different types of media and allocate budgets effectively based on objectives. Analyzing social network conversations provides insights into earned media and a feedback loop for bought and owned media. Extensive testing of new media combinations is also needed to fully evaluate opportunities in the current environment.
Joel Chamberlain Business Intelligence Portfoliojwchamb
This document provides an overview of the Business Intelligence portfolio for Joel Chamberlain. It describes the various Microsoft tools used in the BI stack, including Visio for data warehouse design, SQL Server for ETL and querying, SSAS for OLAP cubes and calculations, and reporting tools like Excel, PerformancePoint and SSRS. It includes examples of how each tool is used and configured.
The Idaho Education Association created a History Project Task Force made up of longtime IEA
members and staff from across the state. The Task Force was created to capture, record, and
publish the 120-year history of the Idaho Education Association.
Special thanks also go to the many staff and volunteers of the Idaho Education Association
who have contributed to the organization over the past 120 years, making it the advocacy group
it is today.
Identity Theft: Protect Yourself, your Business, your ClientsRegina Brown
Geared towards business offices and professionals, this seminar alerts entrepreneurs and employees about the dangers of ID theft. Focuses on preventing their clients, vendors, and employees from becoming victims of ID theft and fraud using professional techniques. Shows fines and penalties imposed by the FTC for compromising clients' confidential data.
Approved by the California Department of Real Estate as a Continuing Education course for real estate agents. This is a SAMPLE seminar; please contact us for complete webinar or for hosting a seminar in your office.
By Dr. Jolene Dockstader, Jerome Middle School Teacher and ISAT 2.0 Trainer
RARE is a 4-part strategy that, if used often, TRAINS YOUR STUDENTS’ BRAINS to think about the most important steps in answering a constructed response question on the ISAT 2.0—or any essay question! Using Restating, Answering, Reasoning, and Evidence, students can be sure they've actually answered the question that was asked.
The document summarizes Jamie Esler, a science teacher at Lake City High School in Coeur d'Alene, Idaho, being named Idaho's 2014 Teacher of the Year. Esler teaches environmental and physical science and provides engaging learning opportunities for his students. He is in his sixth year of teaching and was surprised by the honor. Esler appreciates collaborating with other teachers and believes education should be student-centered. He is also an advocate for the Idaho Education Association and proper support for public education.
Check out the latest news on the IEA and public education in Idaho in the Spring 2014 edition of the IEA Reporter. A recap of the recent Delegate Assembly and a roundup of the 2014 legislative session share the front page, with other stories including our member spotlight on Milken Award winner Katie Graupman, a look at school levies, ESP Corner and the leadership letter from Penni Cyr and Robin Nettinga.
How to Write a Policy & Procedure ManualRegina Brown
Put your business on auto-pilot by creating an effective policy and procedures manual for your business. Seminar and upcoming webinar from top technical writer Regina P. Brown shows you how!
7 conseils pour améliorer son référencement naturel (SEO)Editoile
Comment faire remonter son site internet dans les résultats des moteurs de recherche ? Quelles sont les bonnes pratiques actuelle du SEO (Search Engine Optimization) ? Par quoi commencer pour améliorer le référencement naturel ou organique de ses contenus web ?
On y parle Google, Panda, Pingouin, Colibri, expressions-clés, longue traîne, cocon sémantique, requêtes conversationnelles, content marketing, rédacteurs web, etc.
Cette présentation a été diffusée par Gabrielle Denis, directrice de l'agence de contenu web Editoile à Bordeaux, lors d'une matinée spéciale référencement naturel et payant organisée avec Generaleads.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
Learn fundamentals of Social SEO: Social Media Optimization case studies.
Includes an overview of social media marketing and search engine optimization with examples and case studies. Presentation topics include:
- Planning Social SEO
- Practical Tactics for Optimizing Blogs, LinkedIn Facebook, Twitter, YouTube
- Social SEO Tools
Lee Odden, CEO of TopRank Online Marketing
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Uncovering SEO (it’s really not that complicated) Traction
The document discusses SEO (search engine optimization) strategies and best practices. It recommends developing content with keywords in mind to drive relevant traffic to websites. An effective SEO plan involves researching keywords and competitors, developing a strategy, designing optimized content, launching and promoting content, and evaluating results over time. Key aspects include optimizing content and code with target keywords, internal linking structure, and regularly refreshing content.
The document discusses using social media, especially blogging and social networks, to drive traffic to a website. It recommends establishing your website as the central hub and then promoting your content across various social media platforms. Key steps include writing blog posts and sharing them on social networks, engaging with followers on those networks, and measuring the results to improve performance over time. The goal is to go viral by finding champions to help spread your relevant content.
Greenlight is a large search marketing agency based in London with offices worldwide. They have over 7 years of experience providing SEO and paid search services to large clients. They have six divisions covering client services, link building, paid search, and analytics. Blogging can help SEO by adding new relevant content that attracts links and rankings for targeted keywords.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
D2C Insider Elevate, Women Summit Delhi-Growth Hacking by Charu Krishnani -EV...D2C Insider
The document provides tips for using SEO to grow direct-to-consumer brands. It recommends focusing SEO efforts on the awareness, consideration, and purchase stages of the customer funnel. Key aspects of an SEO strategy discussed include keyword research, optimizing content for keywords, improving site speed and structure, and distributing content across platforms like blogs, YouTube, and Google Discover. Metrics like organic search traffic, social media engagement, email subscribers, conversion rates, and customer lifetime value are suggested for measuring SEO performance.
The document outlines SEO and social media strategy services including:
1) Analyzing the website and competitors to identify optimization opportunities and important keywords.
2) Conducting keyword research to determine which keywords users search for related to the business.
3) Optimizing web pages, content, tags and files to incorporate important keywords.
4) Managing social media profiles and pages on platforms like Google, Facebook, Twitter, LinkedIn to generate backlinks and engagement.
NKtech is a SEO company that provide services relates to social and internet marketing, Nktech includes best developer,SEO Executives,Designer that help our clients to promote thier business for more detail contact us at http://www.nktech.in/ or call us at 828-7777-549,91-120-4804958
Welcome To
What Is SEO Marketing?
SEO (Search Engine Optimization) is the process of optimizing a website to rank higher in
search engine results pages (SERPs) in order to increase organic traffic. This includes optimizing
both the content and technical aspects of a website to make it more attractive to search engines
and improve the user experience. The goal of SEO marketing is to improve visibility and drive
more qualified traffic to a website, ultimately increasing conversions and revenue.
Why Is Search Engine Marketing Important?
Search engine marketing (SEM) is important for several reasons:
1. Increased visibility: SEM helps increase the visibility of a website in search engine
results pages, making it more likely that potential customers will find it.
SEO and PR have become closely integrated, with PR techniques now playing an important role in SEO. Creating high-quality content and building relationships with journalists, bloggers and influencers helps improve a website's authority and generates natural links and signals that search engines like Google use to determine rankings. A focus on optimizing content for users by addressing their intent and goals, as well as creating content that can be widely shared, has become more important to SEO success than outdated techniques like keyword stuffing or hidden text.
Semantic SEO, Topical Authority & Lots of Fun.pdfArpanSingh74
The document summarizes a marketing workshop about semantic SEO, topical authority, and on-page optimization. The workshop covered key topics like semantic SEO strategies to improve search rankings, what topical authority is and how to build it, and best practices for on-page optimization including keyword placement and internal linking. The presentation provided references and recommendations for tools to use when implementing these SEO techniques.
DigiBeans is a Digital Marketing Agency in Indore providing various services like SEO, PPC, SMM, etc. Promote your products and services through DigiBeans: run ad campaigns, do social media promotion.Promote your products and services through DigiBeans, a Digital Marketing Agency. DigiBeans offers services like SEO, PPC, Social Media Marketing.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. Search Engine Optimization is the ability to
make a website more easily found by the
people looking for it.
What is SEO?
Define Target Audience
Social Bookmarking
Competitive Analysis/Clustering
Increase Link Popularity
Keyword and Tag Research
Blog with RSS Feed
Mobile Applications
7
6
5
4
3
2
1
3. PSEO – Professional Search
Engine Optimization
• Define Target Audience(s)
Use specific Keywords and Phrases
- include them in content
- tag all blog posts and submissions
• Utilize Social Bookmarking
Increased Target Market Exposure
- tweet with #hashtags
- organic exponential growth/web saturation
4. A blog displays updateable, chronologically
current content
Why Blog?
Blog has Description and Keywords built
into HTML and each blog posting can be
tagged as well.
An RSS Feed (Really Simple Syndicated
Feed) is built into the Blog. This Feed is
submitted to RSS Feed Directories. Every
time the Blog is updated, the directories
and social networks are notified and the
Feed updates its content on these sites.
This feed is also used for Widgets
(Wireless Gadgets and Mobile
Applications)
Reciprocal links are acceptable by Google
on Blogs.
Templates
Website has Description and Keywords
built into the HTML that are visible to the
Search Engines
Increased inbound links improve Google
Page Rank.
Website
PSEO – Professional Search
Engine Optimization
1 2
5. PSEO – Professional Search
Engine Optimization
Becoming the Authority
Answering Questions Before Asked
Organic Content
Content is posted to the Blog with
appropriate keywords reflective of
content
Press Release Distribution
RSS Feed is “pinged” and all
Directory, Widget and Mobile
Application content is updated
instantly.
RSS Feed
3
Niche Article Directories and Blogs
for tagged submissions with a link
back to website to improve Google
Page rank.
Article, Directory and Ezine
Submissions
Traditional Press Release distribution has
been proven to be effective in the past,
however now we need to think outside the
box. Internet surfers want to easily find their
specific content of interest and the more
places this information is posted and properly
tagged, the more apt the Search Engines will
be able to provide that accurate linkage.
2
1
6. Following current conversations
Tracking Trends
PSEO – Professional Search
Engine Optimization
Tweet Reach measures the
number of impressions per
Tweet and reflects
hashtag/keyword strength
Twitter ApplicationsGoogle Alerts
By analyzing the inward
bound links to your
competitors, the most
valuable linkage for manual,
individualized submissions
become evident. The
higher page level in Google
for a particular key word or
phrase, the stronger the
site.
Back Link Analysis
Increased awareness
surrounding certain
keywords and phrases is
achieved with Google
Alerts. A message tracking
daily trends displays
recently Search Engine
scanned content.
321
8. PSEO – Professional Search
Engine Optimization
Newsworthy content is submitted to Yahoo News
and B-Net and posted to Blog labeled with
appropriate keywords and tags.
Blog is posted, keywords added, RSS pinged,
socially bookmarked and Twitter hash tags
added,
The Internet is constantly changing. Tracking
the keyword strength, hash tag reach and
keyword traffic conversion is essential.
Increasing
Authority
Press
Release/New
Content
Statistics/
Analytics
Blog/RSS Feed/
Social Network
9. PSEO – Professional Search
Engine Optimization
Content Delivered to You
Mobile Applications
• Surfer Builds Their Own Customized Homepage
Add Custom RSS Feeds
Add Widget
• Mobile Application
Delivers Content to Phone
10. PSEO – Professional Search
Engine Optimization
It’s a lot of information…let’s go over what
is really important!
The main goal of SEO is to improve page ranks
and increase targeted traffic to a website thereby
increasing your search engine presence,
rankings, and ultimately create higher internet
visibility and/or improve the sale of your
products.
Blogs and Social
Bookmarking
Target Specific
Markets
Post properly
tagged content with
links to website to
improve page rank.
The more places
content is listed,
the more easily it
is found.