The document outlines essential strategies for search engine optimization (SEO), emphasizing the importance of defining target audiences and using specific keywords in content. It discusses the role of blogs, social bookmarking, reciprocal links, and RSS feeds in enhancing online visibility and increasing page ranking. Ultimately, the main goal of SEO is to boost website traffic and improve the sale of products by increasing search engine presence.

1. Simple Steps
to Search
Engine
Optimization

2. Search Engine Optimization is the ability to
make a website more easily found by the
people looking for it.
What is SEO?
Define Target Audience
Social Bookmarking
Competitive Analysis/Clustering
Increase Link Popularity
Keyword and Tag Research
Blog with RSS Feed
Mobile Applications
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3. PSEO – Professional Search
Engine Optimization
• Define Target Audience(s)
Use specific Keywords and Phrases
- include them in content
- tag all blog posts and submissions
• Utilize Social Bookmarking
Increased Target Market Exposure
- tweet with #hashtags
- organic exponential growth/web saturation

4. A blog displays updateable, chronologically
current content
Why Blog?
Blog has Description and Keywords built
into HTML and each blog posting can be
tagged as well.
An RSS Feed (Really Simple Syndicated
Feed) is built into the Blog. This Feed is
submitted to RSS Feed Directories. Every
time the Blog is updated, the directories
and social networks are notified and the
Feed updates its content on these sites.
This feed is also used for Widgets
(Wireless Gadgets and Mobile
Applications)
Reciprocal links are acceptable by Google
on Blogs.
Templates
Website has Description and Keywords
built into the HTML that are visible to the
Search Engines
Increased inbound links improve Google
Page Rank.
Website
PSEO – Professional Search
Engine Optimization
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5. PSEO – Professional Search
Engine Optimization
Becoming the Authority
Answering Questions Before Asked
Organic Content
Content is posted to the Blog with
appropriate keywords reflective of
content
Press Release Distribution
RSS Feed is “pinged” and all
Directory, Widget and Mobile
Application content is updated
instantly.
RSS Feed
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Niche Article Directories and Blogs
for tagged submissions with a link
back to website to improve Google
Page rank.
Article, Directory and Ezine
Submissions
Traditional Press Release distribution has
been proven to be effective in the past,
however now we need to think outside the
box. Internet surfers want to easily find their
specific content of interest and the more
places this information is posted and properly
tagged, the more apt the Search Engines will
be able to provide that accurate linkage.
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6. Following current conversations
Tracking Trends
PSEO – Professional Search
Engine Optimization
Tweet Reach measures the
number of impressions per
Tweet and reflects
hashtag/keyword strength
Twitter ApplicationsGoogle Alerts
By analyzing the inward
bound links to your
competitors, the most
valuable linkage for manual,
individualized submissions
become evident. The
higher page level in Google
for a particular key word or
phrase, the stronger the
site.
Back Link Analysis
Increased awareness
surrounding certain
keywords and phrases is
achieved with Google
Alerts. A message tracking
daily trends displays
recently Search Engine
scanned content.
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7. PSEO – Professional Search
Engine Optimization
Website Traffic Conversions

8. PSEO – Professional Search
Engine Optimization
Newsworthy content is submitted to Yahoo News
and B-Net and posted to Blog labeled with
appropriate keywords and tags.
Blog is posted, keywords added, RSS pinged,
socially bookmarked and Twitter hash tags
added,
The Internet is constantly changing. Tracking
the keyword strength, hash tag reach and
keyword traffic conversion is essential.
Increasing
Authority
Press
Release/New
Content
Statistics/
Analytics
Blog/RSS Feed/
Social Network

9. PSEO – Professional Search
Engine Optimization
Content Delivered to You
Mobile Applications
• Surfer Builds Their Own Customized Homepage
Add Custom RSS Feeds
Add Widget
• Mobile Application
Delivers Content to Phone

10. PSEO – Professional Search
Engine Optimization
It’s a lot of information…let’s go over what
is really important!
The main goal of SEO is to improve page ranks
and increase targeted traffic to a website thereby
increasing your search engine presence,
rankings, and ultimately create higher internet
visibility and/or improve the sale of your
products.
Blogs and Social
Bookmarking
Target Specific
Markets
Post properly
tagged content with
links to website to
improve page rank.
The more places
content is listed,
the more easily it
is found.

11. THANK YOU!