Jealous 21 is an exclusive women's wear brand founded in 2007 that focuses on denim. It offers three hip sizes for every waist size. A new denim innovation is Dynamo denim. Jealous 21 is present in large format stores and its own exclusive stores. It has had celebrity endorsements from Kareena Kapoor and Miss Universe 2014. A #FreeJeansDay digital campaign was successful in driving traffic and engagement on social media. Recommendations include improving search engine optimization and increasing social media engagement.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
Hbr article - creative that cracks codeSameer Mathur
These are based upon an HBR Article: creative that cracks code
made by Nandini Gupta as a marketing internship done under the guidance of Prof. Sameer Mathur
Ford’s advertising campaign-An Insight into the controversial campaignAditya Chaturvedi
This presentation talks about the how a bad advertisement can affect a company's image and what repercussions the company have to face in the market.
In this presentation we have taken up the recent advertising campaign by Ford for the international markets. The advert campaign was initially planned for print and online media but due to the poor quality of the ads, it was never approved by Ford to be put up for advertisement but the advert agency for Ford India JWT India, owned by WPP Group, released the ads online. What happened thereafter is all in the presentation.
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
Denim Club Newsletter : Issue February 19, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
Hbr article - creative that cracks codeSameer Mathur
These are based upon an HBR Article: creative that cracks code
made by Nandini Gupta as a marketing internship done under the guidance of Prof. Sameer Mathur
Ford’s advertising campaign-An Insight into the controversial campaignAditya Chaturvedi
This presentation talks about the how a bad advertisement can affect a company's image and what repercussions the company have to face in the market.
In this presentation we have taken up the recent advertising campaign by Ford for the international markets. The advert campaign was initially planned for print and online media but due to the poor quality of the ads, it was never approved by Ford to be put up for advertisement but the advert agency for Ford India JWT India, owned by WPP Group, released the ads online. What happened thereafter is all in the presentation.
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
Denim Club Newsletter : Issue February 19, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Denim Club Newsletter : Issue August 1, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Denim Club Newsletter : Issue August 15, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Denim Club Newsletter : Issue January 29, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Craftsvilla is a truly ethnic fashion destination for fresh designs, the latest styles & trend updates! Craftsvilla is a brand known for embracing women.
Women today are judged a lot for how they look, what they do, wear, etc. Craftsvilla wanted to encourage people to not judge & think beyond age, gender, caste, creed, body type. Breaking stereotypes and shackles of size, shape, color, choices preferred by women, the campaign promoted their core belief of recognizing beauty above labels.
Women are often subjected to judgements at various points in their lives- whether it is their outer appearance, career choices or even lifestyle. With this campaign, the brand celebrated women, their varied preferences and hopes to encourage people across the country to follow the same
Through #JudgeMeNot campaign, brand wanted to give a strong message to the society.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
How brands are reshaping the Indian lingerie industryApparel Resources
The Indian lingerie market has witnessed a stupendous growth and has undergone a transformational change. Let's explore how various innerwear brands are reshaping the industry!
A proposal to adding a men's line to the sustainability focused clothing brand Reformation, while using marketing and promotional strategies to raise interest in the additional line.
Denim Club Newsletter : Issue February 12, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptxClothing manufacturers
In recent years, the apparel industry has undergone a significant transformation, with an increased focus on diversity and ethical responsibility. Apparel manufacturers in the USA have been at the forefront of this movement, embracing the principles of inclusivity, equality, and fair labor practices.
Diversity has become a key consideration for apparel manufacturers, reflecting the evolving needs and expectations of consumers. Manufacturers are recognizing the importance of representing and celebrating diverse cultures, ethnicities, body types, and identities in their product offerings. They aim to create clothing lines that cater to a wide range of customers, ensuring that everyone feels seen, represented, and valued.
Ethical responsibility is another crucial aspect that apparel manufacturers in the USA prioritize. They understand the significance of fair labor practices and are committed to providing safe working conditions, fair wages, and respecting the rights of workers throughout their supply chains. By adopting ethical manufacturing practices, these manufacturers contribute to a more equitable and sustainable global fashion industry.
Many apparel manufacturers in the USA actively engage in initiatives that promote transparency and traceability in their supply chains. They seek certifications such as Fair Trade or utilize independent auditing systems to ensure that their products are made under ethical conditions. This commitment to transparency allows consumers to make informed choices and support brands that align with their values.
Furthermore, USA apparel manufacturers often collaborate with organizations and non-profits focused on promoting diversity and ethical responsibility in the industry. They partner with advocacy groups, participate in mentorship programs, and support initiatives that empower underrepresented communities. These collaborations foster a sense of social responsibility and contribute to positive change within the industry.
By embracing diversity and ethical responsibility, apparel manufacturers in the USA are setting a precedent for the global fashion industry. Their actions serve as an inspiration for manufacturers worldwide to prioritize inclusivity, equality, and fair labor practices.
In conclusion, diversity and ethical responsibility are integral components of the apparel manufacturing industry in the USA. Manufacturers are committed to creating clothing lines that embrace diversity, ensuring representation and inclusivity for all consumers. Moreover, they actively engage in ethical practices, promoting fair labor conditions and transparency throughout their supply chains. By prioritizing diversity and ethical responsibility, USA apparel manufacturers are contributing to a more inclusive, equitable, and socially responsible fashion industry.
Denim Club Newsletter : Issue May 14, 2014denimclub
Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.
Butterfly London Neutral Identity – the new face of beautyButterfly London
Identity used to be something that you were born with and couldn’t change. Age, race, gender and nationality were firmly fixed, determining who you are and your place in the world. Now our identities are becoming fluid and changeable, reflecting the influence of social status, personality, taste and appearance. We are breaking down our societal conventions and creating more
‘trans’ categories than ever before.
Style speaks a lot about who you are without a word. Women's bags have been fashionable with several best bag manufacturers all over the world. With a variety of collections from different brands all over, one can find it hard to choose which one to go with. Despite our variation in taste, elements like style, elegance, and class are always within us. After a keen analysis, the following brands are found to have exemplary standards and worthy of emulating when it comes to handbags for women.
Majestic fashion designers of 2019 smallMerry D'souza
Fashion. It is one word that is all inclusive and means something different to every individual in the world. Over the years there have been multiple changes in how it is perceived and has grown into one of the most complex industries to be a part of
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2. Founded in Year 2007
CEO, Rachana Agarwal
An exclusive women's wear from Indus League
Clothing.
Associated with premier fashion organisations.
3. WOMEN’S DENIM MARKET
Women across different age brackets
and spanning all shapes and sizes like
to wear denim as it is comfortable,
functional and durable.
Women who are not at ease with
western wear have taken up wearing
jeans by pairing them with Indian
ethnic wear like kurtis. This mix and
match style is gradually picking up,
particularly among women in small
towns and those who come from a
traditional background.
4. GREEN
BLUE
NAVY BLUE
BLACK
GREY
26
28
30
32
34
36
COLOURS & SIZES:
5. Competitor : FLYING MACHINE
Flying Machine is India's first home grown
denim brand and one of the coolest
youth apparel brands in the country.
Driven to innovate.
Flying Machine continues to experiment
and push boundaries, much like today’s
millennia's. The brand chooses to be a
trendsetter rather than a fad-follower.
6. Competitor : GUESS
GUESS Jeans U.S.A. is a collaborative
platform for artists that will offer exclusive
pieces reintroduced from the archives and
reinterpreted by industry cultural leaders.
Each item is manufactured according to the
same strict specs as original GUESS pieces
from the '80s and '90s. From spinning the
yarn, to knitting the fabric, each step
ensures authenticity and quality found in a
vintage item.
7. SOCIAL MEDIA PRESENCE
BRAND
JEALOUS 21 706 K LIKES 12.5K
FOLLOWERS
1109 FOLLOWERS
FLYING MACHINE 1.1M LIKES 84.1K
FOLLOWERS
1954 FOLLOWERS
GUESS 8.1M LIKES 84.2K
FOLLOWERS
1933 FOLLOWERS
8. J21-CURRENT SCENARIO
The brand’s USP is the three hip
sizes offered under its denim
category for every waist size.
In denims they have a new
innovation called Dynamo denim.
Jealous 21 is present in large
format stores like Pantaloons,
Reliance, Central, Brand Factory
and company’s exclusive stores
and franchises.
9. CELEBRITY ENDORESMENT :
KAREENA KAPOOR endorsed JEALOUS 21 at an
event where she was promoting her upcoming
movie “ HEROINE”.
PAULINA VEGA (MISS Universe – 2014) launched
the JEALOUS 21 Miss Universe Limited Edition.
10. Digital Campaign By Jealous 21
JEALOUS 21
#FreeJeansDay
The Campaign was to give free jeans
to young girls as college goers and
girls who have just started working
and know their target audience.
Objective
The aim on digital was to build an
integrated multi-channel
communication.
11. CAMPAIGN OUTCOMES .
The concept of #FreeJeansDay caused
the website to crash with over 50,000
girls logging on to register in the first few
hours.
The Saturday launch saw a great
response with girls lining up outside the
stores, even before they opened. With
over 5000 girls visiting various stores
across the country, 1500+ mentions were
generated across social channels in the
first 3 hours.
12. SEARCH ENGINE OPTIMIZATION
ON SEARCHING FOR “WOMENS DENIM JEANS“
GUESS COMES ON 35TH LINK.
ON SERCHING FOR “DENIM OFFICIAL ONLINE
STORE”
FLYING MACHINE COMES ON 24TH LINK.
13. RECOMMENDATION.
Increase in number of active google
pages.
Presence on Google through paid
media ( Google Adwords )
Higher engagement on social media.
Having an SSL on website.
Website to be optimised asap.
