Frooti is an iconic mango drink brand in India that was launched in 1985 by Parle Agro in Tetra Pak packaging. It was India's first fruit drink sold in a Tetra Pak package. Frooti is known for its tagline "Mango Frooti - Fresh and Juicy" and has strengthened its position as the market leader over the years through various advertising agencies. Currently, the creative duties for Frooti are handled by Creativeland Asia. Frooti has targeted different consumer segments over the years from kids to young adults and families through innovations in packaging and new product launches. It remains India's most memorable and legendary mango drink brand due to its excellent brand recall.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Branding and Packaging Project Class 12 Marketing ( 783 ) Lovell Menezes
Made according to CBSE guidelines . “Market survey of selected consumer products
on the basis of brand name and package.
Collection of data and preparing report on the
basis of popularity of different brands and
popularity and quality of packages of products,
and reasons there of.” . Includes questionnaire , pictures , summaries , conclusion .
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Branding and Packaging Project Class 12 Marketing ( 783 ) Lovell Menezes
Made according to CBSE guidelines . “Market survey of selected consumer products
on the basis of brand name and package.
Collection of data and preparing report on the
basis of popularity of different brands and
popularity and quality of packages of products,
and reasons there of.” . Includes questionnaire , pictures , summaries , conclusion .
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
How you package your products is a crucial factor that contributes towards influencing consumer purchase decision-making, along with shaping the perceptions of how people ‘should’ view your brand.
First impressions are important, and so the visual outlook of your product packaging must produce a positive impression, and instill instant brand recognition and ease for recall.
The purpose of your packaging should also be to urge potential customers to notice, generate interest, inform and educate, and effectively push consumers to buy your product. Typically brands that produce innovative and unique package designs often succeed over others.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. 9/6/20172
Launched in 1985 in TetraPak packages by
Parle Agro India Pvt. Ltd.
First Tetrapak Concept Drink.
Marketing manager of Mango Frooti is Madhur Pandey
He said “ Frooti is India's legendary and iconic
mango drink ”
3. 9/6/20173
Tagline “Mango Frooti - Fresh and Juicy”
- huge brand recall value for consumers
- helped the brand strengthen and consolidate
its position as the market leader.
4. 9/6/20174
Brand: Frooti
Past Agency: TBWA, Everest,
Percept and Grey earlier
handled advertising.
Current agency: Since 2007,
creative duties being handled by
Creativeland Asia.
5. 9/6/20175
Executive Creative Director :
Sajan Raj Kurup
Executive Creative Director :
Vikram Gaikwad
Creative Director :
Rajat Dawar
Creative Director :
ravi shanker
Executive Creative Director :
Anu Joseph
Copywriter :
Sajan Raj Kurup
8. 9/6/20178
2000
Frooti changed its positioning
to target Young adults who would
otherwise go for bottled Cola drinks.
1985
Parle Agro launches Frooti,
India’s first fruit drink brand
in Tetrapak Format.
9. 9/6/20179
2002
•To cater different occasions
and family Size.
•Frooti launched First ever
PET bottled Fruit drink in
India, in 250ml, 500 ml & 1
liter packs.
2004
• Making inroads
into the lower income
group.
• Frooti launched
a triangular tetra
classic aseptic Priced
at Rs 2.50.
2011
Implemented long-
term strategy.
Revamped its
positioning to target
young-at-heart which
essentially include all-
kinds, young and
adults
10. 9/6/201710
BRAND
SALIENCE
• India’s First Drink
Segment by Parle
Agro.
• Nectar Based
Drink-Delicious
Mango Lovers
Drink.
BRAND IMAGERY
• User Profile
Primary Segment-
Kids Drink.
• Secondary
Segment-Adults
(Section A+B)
• Yo! Frooti-
Targeted at Youth
between age 16-21
CHANGE IN
TAGLINES
• “Frooti-Just
Like that”
• “Fresh and
JuicyA! What
a Beauty!
• Mango
Frooti!” “Juice
up your like”
11. 9/6/201711
Frooti has Packaging Combination
of 7 layers of Paper.
Plastic and Aluminium:
Plastic Layer- Waterproof & Light
Aluminium Layer-Protects from
light.
Oxygen and Odor Paperboard-
Helps the Pack to Stand up and
Maintain Shape Tetrapak.
12. 9/6/201712
2 layers of paper-Enhanced
Shelf Life & Prevents Tamper-
proof Emotion Icons.
Mango Emotions known as
Mangoticons are printed in
200ml Frooti Packs.
21 Different Mangoticons are
available in markets.
13. 9/6/201713
Brand Feelings
Frooti Commercials Created Fun and Exuberance
• Campaign Embodied the Spirit of
Mango.
• Targeting Youthfulness.
“Why Grow Up”
• Displayed in 200ml Packs
• Entertained Kids with Tongue
Twister, Puzzles and Interactive
games.
Froo & Ti
Characters
• Gujarathi familyName & also has
a Western feeling-Dig
• Faceless Brand Ambassador-
Created lot of Excitement in the
Markets
Digen Verma
Campaign
(Feb2001)
14. 9/6/201714
Brand Judgment
Contains Vitamin A which is essential for eye sight, Growth and Healthy
Skin.
Light weight and easy to carry.
Offered products in different quantities and prices based on
Consumer Preferences & Requirements .
Income Levels
65ml - Targeting Low income levels 250ml .
Handy Bottle-Targeting Teens.
Single Serve Pet 250ml - Economical & Used in Canteens, Offices and
Colleges Frooti Family Size 1litre Pet – Easy to store in fridge
15. 9/6/201715
Brand Resonance
India’s Legendary and
Iconic Mango Drink.
“Frooti” means
“Mango”-A syndrome
in the consumers mind.
Considered as Healthy
Fruit Drink by Indian
Mothers.
Excellent brand recall in
the market.
Mango Frooti! Fresh
and Juicy-Most
Memorable Jingle that
India has heard.
Brand Promise
Frooti is offering its
product in different
quantities and prices
depending upon the
consumer requirements,
preferences and income-
levels.
