SlideShare a Scribd company logo
JEALOUS
FASHION FOR THE YOUNG AND CONFIDENT.
 Founded in Year 2007
 CEO, Rachana Agarwal
 An exclusive women's wear from Indus League
Clothing.
 Associated with premier fashion organisations.
WOMEN’S DENIM MARKET
 Women across different age brackets
and spanning all shapes and sizes like
to wear denim as it is comfortable,
functional and durable.
 Women who are not at ease with
western wear have taken up wearing
jeans by pairing them with Indian
ethnic wear like kurtis. This mix and
match style is gradually picking up,
particularly among women in small
towns and those who come from a
traditional background and is likely to
further fuel the growth of the
segment.
 GREEN
 BLUE
NAVY BLUE
BLACK
GREY
 26
 28
 30
 32
 34
 36
COLOURS & SIZES:
Competitor : FLYING MACHINE
 Flying Machine is India's first home grown
denim brand and one of the coolest
youth apparel brands in the country.
Driven to innovate.
 Flying Machine continues to experiment
and push boundaries, much like today’s
millennia's. The brand chooses to be a
trendsetter rather than a fad-follower.
Competitor : GUESS
 GUESS Jeans U.S.A. is a collaborative
platform for artists that will offer exclusive
pieces reintroduced from the archives and
reinterpreted by industry cultural leaders.
 Each item is manufactured according to the
same strict specs as original GUESS pieces
from the '80s and '90s. From spinning the
yarn, to knitting the fabric, each step
ensures authenticity and quality found in a
vintage item.
SOCIAL MEDIA PRESENCE
BRAND
JEALOUS 21 706 K LIKES 12.5K
FOLLOWERS
1109 FOLLOWERS
FLYING MACHINE 1.1M LIKES 84.1K
FOLLOWERS
1954 FOLLOWERS
GUESS 8.1M LIKES 84.2K
FOLLOWERS
1933 FOLLOWERS
J21-CURRENT SCENARIO
 The brand’s USP is the three hip sizes
offered under its denim category for every
waist size.
 In denims they have a new innovation
called Dynamo denim.
 Jealous 21 is present in large format
stores like Pantaloons, Reliance, Central,
Brand Factory and company’s exclusive
stores and franchises.
CELEBRITY ENDORESMENT :
KAREENA KAPOOR endorsed JEALOUS 21 at an
event where she was promoting her upcoming
movie “ HEROINE”.
PAULINA VEGA (MISS Universe – 2014) launched
the JEALOUS 21 Miss Universe Limited Edition.
Digital Campaign By Jealous 21
 JEALOUS 21
 #FreeJeansDay
 The Campaign was to give free jeans
to young girls as college goers and
girls who have just started working
and know their target audience.
 Objective
 The aim on digital was to build an
integrated multi-channel
communication.
CAMPAIGN OUTCOMES .
 The concept of #FreeJeansDay caused
the website to crash with over 50,000
girls logging on to register in the first few
hours.
 The Saturday launch saw a great
response with girls lining up outside the
stores, even before they opened. With
over 5000 girls visiting various stores
across the country, 1500+ mentions were
generated across social channels in the
first 3 hours.
GOOGLE SEARCH
 ON SEARCHING FOR “WOMENS DENIM JEANS“
GUESS COMES ON 35TH LINK.
 ON SERCHING FOR “DENIM OFFICIAL ONLINE
STORE”
FLYING MACHINE COMES ON 24TH LINK.
RECOMMENDATION.
 Increase in number of active google
pages.
 Presence on Google through paid
media ( Google Adwords )
 Higher engagement on social media.
 Having an SSL on website.
 Website to be optimised asap.
Jealous 21 Competitive Research Analysis

More Related Content

What's hot

Timbs book
Timbs bookTimbs book
Timbs book
Kelsey Ellefson
 
Tata nano mtv presentation
Tata nano mtv presentationTata nano mtv presentation
Tata nano mtv presentation
Jalaluddin Khan
 
V53 rexona 10 step marketing plan r olivar
V53 rexona 10 step marketing plan r olivarV53 rexona 10 step marketing plan r olivar
V53 rexona 10 step marketing plan r olivar
Kaye Olivar
 
Rexona Presentation
Rexona Presentation Rexona Presentation
Rexona Presentation
Renato Costa
 
Ford’s advertising campaign-An Insight into the controversial campaign
Ford’s advertising campaign-An Insight into the controversial campaignFord’s advertising campaign-An Insight into the controversial campaign
Ford’s advertising campaign-An Insight into the controversial campaign
Aditya Chaturvedi
 
Gillette Marketing Campaign Analysis
Gillette Marketing Campaign Analysis Gillette Marketing Campaign Analysis
Gillette Marketing Campaign Analysis
Ajbinur IsLam Pranto
 
Vijay1 about trigger
Vijay1 about triggerVijay1 about trigger
Vijay1 about trigger
trigger jeans Trigger jeans
 
Relationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKERelationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKE
Manipriya Tyagi
 
Dockers mba case study
Dockers mba case studyDockers mba case study
Dockers mba case study
University of Texas at Dallas
 
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGPOWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Asit Dholakia
 
Virgin Group by Arindam Gohain,NIT Silchar
Virgin Group by Arindam Gohain,NIT SilcharVirgin Group by Arindam Gohain,NIT Silchar
Virgin Group by Arindam Gohain,NIT Silchar
Arindam Gohain
 
Diesel - Competitive situation
Diesel - Competitive situationDiesel - Competitive situation
Diesel - Competitive situation
Jane Smith
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of Benetton
Sudip Dutta
 
Brand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: OutlawBrand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: Outlaw
Arihant Jain
 
MI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- DubaiMI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- Dubai
Ali Hadi
 
Toyota
ToyotaToyota
Virgin case study-kotler 14th edition
Virgin case study-kotler 14th editionVirgin case study-kotler 14th edition
Virgin case study-kotler 14th edition
harichandana kolagani
 
Delta Galil Overview - 2017
Delta Galil Overview - 2017Delta Galil Overview - 2017
Delta Galil Overview - 2017
Osnat Naot
 
Project HDPE - World Cup Green Project Idea
Project HDPE - World Cup Green Project IdeaProject HDPE - World Cup Green Project Idea
Project HDPE - World Cup Green Project Idea
Chappy_02
 
Nikes CSR timeline
Nikes CSR timeline Nikes CSR timeline
Nikes CSR timeline
brohrbaugh14
 

What's hot (20)

Timbs book
Timbs bookTimbs book
Timbs book
 
Tata nano mtv presentation
Tata nano mtv presentationTata nano mtv presentation
Tata nano mtv presentation
 
V53 rexona 10 step marketing plan r olivar
V53 rexona 10 step marketing plan r olivarV53 rexona 10 step marketing plan r olivar
V53 rexona 10 step marketing plan r olivar
 
Rexona Presentation
Rexona Presentation Rexona Presentation
Rexona Presentation
 
Ford’s advertising campaign-An Insight into the controversial campaign
Ford’s advertising campaign-An Insight into the controversial campaignFord’s advertising campaign-An Insight into the controversial campaign
Ford’s advertising campaign-An Insight into the controversial campaign
 
Gillette Marketing Campaign Analysis
Gillette Marketing Campaign Analysis Gillette Marketing Campaign Analysis
Gillette Marketing Campaign Analysis
 
Vijay1 about trigger
Vijay1 about triggerVijay1 about trigger
Vijay1 about trigger
 
Relationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKERelationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKE
 
Dockers mba case study
Dockers mba case studyDockers mba case study
Dockers mba case study
 
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGPOWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
 
Virgin Group by Arindam Gohain,NIT Silchar
Virgin Group by Arindam Gohain,NIT SilcharVirgin Group by Arindam Gohain,NIT Silchar
Virgin Group by Arindam Gohain,NIT Silchar
 
Diesel - Competitive situation
Diesel - Competitive situationDiesel - Competitive situation
Diesel - Competitive situation
 
United Colors of Benetton
United Colors of BenettonUnited Colors of Benetton
United Colors of Benetton
 
Brand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: OutlawBrand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: Outlaw
 
MI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- DubaiMI Worldwide Advertising Agency- Dubai
MI Worldwide Advertising Agency- Dubai
 
Toyota
ToyotaToyota
Toyota
 
Virgin case study-kotler 14th edition
Virgin case study-kotler 14th editionVirgin case study-kotler 14th edition
Virgin case study-kotler 14th edition
 
Delta Galil Overview - 2017
Delta Galil Overview - 2017Delta Galil Overview - 2017
Delta Galil Overview - 2017
 
Project HDPE - World Cup Green Project Idea
Project HDPE - World Cup Green Project IdeaProject HDPE - World Cup Green Project Idea
Project HDPE - World Cup Green Project Idea
 
Nikes CSR timeline
Nikes CSR timeline Nikes CSR timeline
Nikes CSR timeline
 

Similar to Jealous 21 Competitive Research Analysis

Content strategy About Jealous 21
Content strategy About Jealous 21Content strategy About Jealous 21
Content strategy About Jealous 21
Huzefa Radhuwala
 
Denim Club Newsletter : Issue February 19, 2014
Denim Club Newsletter : Issue February 19, 2014Denim Club Newsletter : Issue February 19, 2014
Denim Club Newsletter : Issue February 19, 2014
denimclub
 
Denim Club Newsletter : Issue August 1, 2014
Denim Club Newsletter : Issue August 1, 2014Denim Club Newsletter : Issue August 1, 2014
Denim Club Newsletter : Issue August 1, 2014
denimclub
 
Content strategy
Content strategyContent strategy
Content strategy
YashJain643
 
Denim Club Newsletter : Issue August 15, 2014
Denim Club Newsletter : Issue August 15, 2014Denim Club Newsletter : Issue August 15, 2014
Denim Club Newsletter : Issue August 15, 2014
denimclub
 
Denim Club Newsletter : Issue January 29, 2014
Denim Club Newsletter : Issue January 29, 2014Denim Club Newsletter : Issue January 29, 2014
Denim Club Newsletter : Issue January 29, 2014
denimclub
 
Denim Club Newsletter : Issue May 14, 2014
Denim Club Newsletter : Issue May 14, 2014Denim Club Newsletter : Issue May 14, 2014
Denim Club Newsletter : Issue May 14, 2014
denimclub
 
Reformation Men
Reformation MenReformation Men
Reformation Men
Jessica Park
 
Denim Club Newsletter : Issue February 12, 2014
Denim Club Newsletter : Issue February 12, 2014Denim Club Newsletter : Issue February 12, 2014
Denim Club Newsletter : Issue February 12, 2014
denimclub
 
Rockstar Jeans
Rockstar JeansRockstar Jeans
Rockstar Jeans
PARV SHARMA
 
How brands are reshaping the Indian lingerie industry
How brands are reshaping the Indian lingerie industryHow brands are reshaping the Indian lingerie industry
How brands are reshaping the Indian lingerie industry
Apparel Resources
 
Majestic fashion designers of 2019 small
Majestic fashion designers of 2019 smallMajestic fashion designers of 2019 small
Majestic fashion designers of 2019 small
Merry D'souza
 
Craftsvilla Influencer Case Study
Craftsvilla Influencer Case StudyCraftsvilla Influencer Case Study
Craftsvilla Influencer Case Study
Geek Creative Agency
 
Denim jeans company and their impact
Denim jeans company and their impactDenim jeans company and their impact
Denim jeans company and their impact
sheharjswl
 
RPTA 360 - Experiential Marketing Final Pitch
RPTA 360 - Experiential Marketing Final PitchRPTA 360 - Experiential Marketing Final Pitch
RPTA 360 - Experiential Marketing Final Pitch
MarissaEspinola
 
Denim Club Newsletter 01 January, 2014
Denim Club Newsletter 01 January, 2014Denim Club Newsletter 01 January, 2014
Denim Club Newsletter 01 January, 2014
denimclub
 
Femvertising - Ads That Empower Women
Femvertising - Ads That Empower WomenFemvertising - Ads That Empower Women
Femvertising - Ads That Empower Women
The Jupiter Drawing Room CT
 
The Evolution of Runway Fashion.pptx
The Evolution of Runway Fashion.pptxThe Evolution of Runway Fashion.pptx
The Evolution of Runway Fashion.pptx
jiyalouis
 
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptxDiversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
Clothing manufacturers
 
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beauty
Butterfly London
 

Similar to Jealous 21 Competitive Research Analysis (20)

Content strategy About Jealous 21
Content strategy About Jealous 21Content strategy About Jealous 21
Content strategy About Jealous 21
 
Denim Club Newsletter : Issue February 19, 2014
Denim Club Newsletter : Issue February 19, 2014Denim Club Newsletter : Issue February 19, 2014
Denim Club Newsletter : Issue February 19, 2014
 
Denim Club Newsletter : Issue August 1, 2014
Denim Club Newsletter : Issue August 1, 2014Denim Club Newsletter : Issue August 1, 2014
Denim Club Newsletter : Issue August 1, 2014
 
Content strategy
Content strategyContent strategy
Content strategy
 
Denim Club Newsletter : Issue August 15, 2014
Denim Club Newsletter : Issue August 15, 2014Denim Club Newsletter : Issue August 15, 2014
Denim Club Newsletter : Issue August 15, 2014
 
Denim Club Newsletter : Issue January 29, 2014
Denim Club Newsletter : Issue January 29, 2014Denim Club Newsletter : Issue January 29, 2014
Denim Club Newsletter : Issue January 29, 2014
 
Denim Club Newsletter : Issue May 14, 2014
Denim Club Newsletter : Issue May 14, 2014Denim Club Newsletter : Issue May 14, 2014
Denim Club Newsletter : Issue May 14, 2014
 
Reformation Men
Reformation MenReformation Men
Reformation Men
 
Denim Club Newsletter : Issue February 12, 2014
Denim Club Newsletter : Issue February 12, 2014Denim Club Newsletter : Issue February 12, 2014
Denim Club Newsletter : Issue February 12, 2014
 
Rockstar Jeans
Rockstar JeansRockstar Jeans
Rockstar Jeans
 
How brands are reshaping the Indian lingerie industry
How brands are reshaping the Indian lingerie industryHow brands are reshaping the Indian lingerie industry
How brands are reshaping the Indian lingerie industry
 
Majestic fashion designers of 2019 small
Majestic fashion designers of 2019 smallMajestic fashion designers of 2019 small
Majestic fashion designers of 2019 small
 
Craftsvilla Influencer Case Study
Craftsvilla Influencer Case StudyCraftsvilla Influencer Case Study
Craftsvilla Influencer Case Study
 
Denim jeans company and their impact
Denim jeans company and their impactDenim jeans company and their impact
Denim jeans company and their impact
 
RPTA 360 - Experiential Marketing Final Pitch
RPTA 360 - Experiential Marketing Final PitchRPTA 360 - Experiential Marketing Final Pitch
RPTA 360 - Experiential Marketing Final Pitch
 
Denim Club Newsletter 01 January, 2014
Denim Club Newsletter 01 January, 2014Denim Club Newsletter 01 January, 2014
Denim Club Newsletter 01 January, 2014
 
Femvertising - Ads That Empower Women
Femvertising - Ads That Empower WomenFemvertising - Ads That Empower Women
Femvertising - Ads That Empower Women
 
The Evolution of Runway Fashion.pptx
The Evolution of Runway Fashion.pptxThe Evolution of Runway Fashion.pptx
The Evolution of Runway Fashion.pptx
 
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptxDiversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
Diversity and Ethical Responsibility of Apparel Manufacturers in the USA.pptx
 
Butterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beautyButterfly London Neutral Identity – the new face of beauty
Butterfly London Neutral Identity – the new face of beauty
 

Recently uploaded

UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 

Recently uploaded (10)

UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 

Jealous 21 Competitive Research Analysis

  • 1. JEALOUS FASHION FOR THE YOUNG AND CONFIDENT.
  • 2.  Founded in Year 2007  CEO, Rachana Agarwal  An exclusive women's wear from Indus League Clothing.  Associated with premier fashion organisations.
  • 3. WOMEN’S DENIM MARKET  Women across different age brackets and spanning all shapes and sizes like to wear denim as it is comfortable, functional and durable.  Women who are not at ease with western wear have taken up wearing jeans by pairing them with Indian ethnic wear like kurtis. This mix and match style is gradually picking up, particularly among women in small towns and those who come from a traditional background and is likely to further fuel the growth of the segment.
  • 4.  GREEN  BLUE NAVY BLUE BLACK GREY  26  28  30  32  34  36 COLOURS & SIZES:
  • 5. Competitor : FLYING MACHINE  Flying Machine is India's first home grown denim brand and one of the coolest youth apparel brands in the country. Driven to innovate.  Flying Machine continues to experiment and push boundaries, much like today’s millennia's. The brand chooses to be a trendsetter rather than a fad-follower.
  • 6. Competitor : GUESS  GUESS Jeans U.S.A. is a collaborative platform for artists that will offer exclusive pieces reintroduced from the archives and reinterpreted by industry cultural leaders.  Each item is manufactured according to the same strict specs as original GUESS pieces from the '80s and '90s. From spinning the yarn, to knitting the fabric, each step ensures authenticity and quality found in a vintage item.
  • 7. SOCIAL MEDIA PRESENCE BRAND JEALOUS 21 706 K LIKES 12.5K FOLLOWERS 1109 FOLLOWERS FLYING MACHINE 1.1M LIKES 84.1K FOLLOWERS 1954 FOLLOWERS GUESS 8.1M LIKES 84.2K FOLLOWERS 1933 FOLLOWERS
  • 8. J21-CURRENT SCENARIO  The brand’s USP is the three hip sizes offered under its denim category for every waist size.  In denims they have a new innovation called Dynamo denim.  Jealous 21 is present in large format stores like Pantaloons, Reliance, Central, Brand Factory and company’s exclusive stores and franchises.
  • 9. CELEBRITY ENDORESMENT : KAREENA KAPOOR endorsed JEALOUS 21 at an event where she was promoting her upcoming movie “ HEROINE”. PAULINA VEGA (MISS Universe – 2014) launched the JEALOUS 21 Miss Universe Limited Edition.
  • 10. Digital Campaign By Jealous 21  JEALOUS 21  #FreeJeansDay  The Campaign was to give free jeans to young girls as college goers and girls who have just started working and know their target audience.  Objective  The aim on digital was to build an integrated multi-channel communication.
  • 11. CAMPAIGN OUTCOMES .  The concept of #FreeJeansDay caused the website to crash with over 50,000 girls logging on to register in the first few hours.  The Saturday launch saw a great response with girls lining up outside the stores, even before they opened. With over 5000 girls visiting various stores across the country, 1500+ mentions were generated across social channels in the first 3 hours.
  • 12. GOOGLE SEARCH  ON SEARCHING FOR “WOMENS DENIM JEANS“ GUESS COMES ON 35TH LINK.  ON SERCHING FOR “DENIM OFFICIAL ONLINE STORE” FLYING MACHINE COMES ON 24TH LINK.
  • 13. RECOMMENDATION.  Increase in number of active google pages.  Presence on Google through paid media ( Google Adwords )  Higher engagement on social media.  Having an SSL on website.  Website to be optimised asap.