Pepe Jeans is a reputed brand which isinto publicity now a days. The songs"Heart and Soul" by TPau and "HowSoon Is Now?" by The Smiths wereused to advertise the brand . Also thesupermodel Kate Moss’ first advertisingcampaign was for Pepe Jeans. It has huge collection of garmentswhich attarcts the teenagers a lot.
Pepe Jeans offers denim--as well as shirts,pants, dresses, accessories and other casualclothing--for men, women and children. The unique solutions for apparel and footwearmanufacturing, called Styleman are used byPepe Jeans. The garments feature hand-embroidery,including the signature logo.
Pepe Jeans works with the Vicente Ferrer Foundationto promote the autonomy of rural women at a centrein Gandlapenta providing sewing and sari embroiderylessons, in the Kadiri region, India. This project has improved the quality of life of 225women and their families by strengthening theirproductivity and generating revenues, as well as givingthem the skills to start their own businesses. Pepe Jeans London co-operated with the SauceFoundation in this literacy project for Cambodianchildren aged between 3 and 5 years, by providing aNikum nursery with all of the furniture it needs tocarry out its activities.
India Pepe Jeans does not blindly follow theEuropean designs and sizes. The waistto-hipratio is unique for women in Asia. Pepe‟sdesigning team realizes the significantaspects and the need of Indian customers. It provides great deals by giving discounts ongarments.
Pepe is known for its slightly naughty adcampaigns, which have featured Bridget Hall,Ione Skye, Jason Priestley, Sienna Miller andAshton Kutcher. The manufacturing of jeans is done from startto finish by Pepe Jeans Company. It has the Utilitarian collection whichcomprises of fashion apparel with militaryattire elements imbibed in it.
Pepe Jeans London has presence in 60 countries, hasover 300 stores globally, and employs over 2,000employees. The brand is devoted to create directionaldenims and challenging young fashions. P Jeans London has a global advertising campaign inall the countries it has presence.Pepe believes ingiving away a consistent brand message across theworld, whereas localisation of advertising campaignsdistorts the brand identity. All Pepeadvertisingcampaigns portray the brand identity,which talks about “the youth with a strong attitude”.
I recommend pepe to publicize thebrand on ad boards rather than ontelevision. I also recommend to promote itsgarments in social networking sites likefacebook,twitter etc because most ofthe youth access the sites frequently.