Denim Club Newsletter : Issue August 15, 2014

Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
15 August 2014
www.denimclubindia.org
H&M teams up with
nonprofit firm to
dress people in need
Denim Industry Who’s Who
Mr. Riju Jhunjhunwala, LNJ Denim, India
Mr. G.S. Krishnan, Novozymes South Asia Pvt. Ltd., India
Woodin Launches
‘Jeans de Woodin’
Nandan Denim
reports strong growth
for Q1FY15
Pg No. 3
True Religion Holiday
2014 Lookbook
Jeans sales declining with
consumers opting for comfort
Hudson Jeans launches
FW2014 campaign
Denim Collection
launched by Nasty
Denim Gal
Research for Indigo
Dyeing of yarn
receives large Grant
Featured
From The Denim Directory
Itema S.p.A, Italy

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1100 Businesses
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Denim Club : Your Window To The World Of Denim
Apparel - Collection
movement in African fashion. A movement that
breaks rules, lives on the edge and makes bold
choices,” Mrs. Mensah explained.
The collection captures the optimism of the
modern African lifestyle, designs trendy African
prints for men and women who are young at
heart.
Woodin is the first Pan-African print brand by
and for Africa, and have worked since 1985 to
connect global trends to modern African life,
transforming ethnic symbols into modern African
designs.
August 2014 DENIM CLUB INDIA 03
Woodin has launched eight new bold designs
and exciting colors for a fun holiday season in
Accra. The new design, inspired by Denim
Jeans, creates the most fashionable jeans,
redesigned as an exclusive adaptation of
western illustration with a rich African taste.
Georgina Mensah, Marketing Manager, said
designs for Jeans de Woodin come in two
different weights of 100 percent cotton fabric.
Light weight fabrics are suitable for shirts,
blouses, dresses and heavy weight fabrics are
suitable for pants, shorts and skirts, she added,
“With Jeans de Woodin, we celebrate a new
Source: Dailyguideghana.com
Woodin Launches
‘Jeans de Woodin’

True Religion Holiday
2014 Lookbook
True Rel igion has
released its Holiday
2014 lookbook which is
a b s o l u t e l y e y e -
catching. The collection
includes patchwork
jeans and beautifully
executed leather pieces
and detailed zipper
pencil skirts. True
Religion has brought
patchwork denim into
both the men’s and
women’s collections
which is interesting as
not many men have
been seen wearing
patchwork jeans for
some time.
For the holiday
s e a s o n , t h e
focus shifts from
the stitching to
the fabric, and
True Religion is
r e i n t r o d u c i n g
n ew me t a l l i c
c o l o r s a n d
accents on both
l e a t h e r a n d
denim.
True Religion has
slowly, but surely
mo v e d awa y
from its previous
stereotype flap
p o c k e t / h e a v y
stitches denim to a more sophisticated and
classier kind of brand.
True Religion has focused on the classic
baseball stitch this year to create new, cutting
edge styles. This new stitch will make its
presence felt on pants, shorts, shirts and jackets
in both the men’s and women’s lines.
Source: Denimology.com

Industry - Apparel
Jeans sales declining with
consumers opting for comfort
Currently denim seems to be suffering from the
blues with domestic sales of jeans having
dropped 6 percent last year, worrying some
manufacturers and prompting VF Corp, the
maker of Wrangler and Lee brand jeans to set up
a think-tank to come up with other ways of using
the distinctive and hard-wearing dyed blue
cotton twill.
Even Levi Strauss & Co, a name synonymous
with jeans, is struggling, with second-quarter
revenue dropping 2 percent from last year and
net profit falling a whopping 76 percent because
of falling sales in the U.S. It also cuts 800 jobs --
20 percent of its non-retail and non-factory
positions -- as part of a plan to save up to $200
million a year.
A growing trend in casual wear is all about
comfort, and denim is struggling to find its place.
Retail and fashion experts alike are not afraid to
admit the new look, coined "athleisure," is all the
rage from teens turning to leggings instead of
jeans and moms sporting their yoga-wear
everywhere and all day long.
"There isn't an 'it' item for back-to-school like we
had two years ago," said Dana Telsey, CEO and
chief research officer at Telsey Advisory Group.
"What there are, there are certainly dusters and
dresses, there's these crop tops that seem to be
working and anything with the athletic bent.
Athletic and activewear are certainly the new
everyday wear and that's happening no matter
what age people are."
Jean sales are down 6 percent year-over-year,
according to NPD Group and retailers have
taken notice. Marshal Cohen, chief industry
analyst of The NPD Group said "A 6-percent
drop may not seem like much, but it's rare for
denim to take such a dramatic drop. It's a
commodity business, we buy it and replenish it
all the time."
VF Corp has noted the decline, with Scott Baxter
who heads the company's jeanswear business,
recently saying that its Lee brand, with a 60:40
ratio of women-to-men sales suffered a decline
of about 15 percent in the United States.
Interestingly, Wrangler, with only 20 percent of
revenue coming from the women's category,
saw a single-digit increase in the Americas.
Baxter told investors that in the Americas, the
jeanswear business was facing continued
challenges "due to the ongoing unfavorable
women's denim trend."
Piper Jaffray's biannual "Taking Stock of Teens"
survey shows over the last two years teen girls'
brand preferences have moved away from
denim names like Levi's, Guess, and American
Eagle toward athletic names like Nike,
Lululemon, Athleta, Urban Outfitters and
Victoria's Secret.
Affluent teens surveyed by Piper Jaffray listed
leggings/Lululemon as the top fashion trend for
two seasons in a row. Part of the blame for the
denim doldrums, according to Piper Jaffray', is the
lack of "fashion newness" in the market and the
innovation of fabric technology in recent years.
That innovation is now driving jeans companies
to diversify in order to stay current with the
consumer. Joe's Jeans is turning to "alternative
fabrication" and will be introducing several non-denim
programs for the fall to include leggings
made with "innovative textiles." The company
said in July it recognizes leggings as one of the
fastest-growing segments in the market.
The Gap, which may be bucking the trend
through its sportswear retailer Athleta, feels the
denim fatigue fad is not new.
"Fashion denim is cyclical. Currently, mid- and
high-waist denim styles are trending, in addition
to soft pants. Denim is still a dominant category
for us at Gap and Old Navy, and we are
committed to continuous innovation," said
spokeswoman Edie Kissko.
But the NPD Group's Cohen begs to differ,
saying the risk for retailers is that the "athleisure"
love affair could have a lasting effect.
Source: Nbcnews.com

Apparel - Campaign
Hudson Jeans launches FW2014 campaign
HUDSON Jeans, the California-based, premium
denim company, has announced its brand re-positioning
Peter Kim. "Just like our customer, HUDSON
Jeans will always evolve - but no matter what
changes, we will always be committed to making
premium quality, great fitting jeans. And that
commitment includes always staying at the
creative forefront of the denim industry."
The HUDSON Jeans FW2014 campaign will
launch on all digital platforms including its new
website and social media channels as well as
national print.
H&M teams up with nonprofit firm to
dress people in need
within the denim market the official
global launch of its new FW2014 campaign on
August 15, 2014.
Peter Kim, Founder and Chief Executive Officer,
HUDSON Jeans said "The premium denim
landscape has changed. It's matured and
expanded. There are an abundance of brands
playing in this arena, with new competition
coming in every day. As a founding brand in the
premium denim market, it served us well to fit in
with the other brands that we helped establish
this category with. Unfortunately we allowed
ourselves to follow conventional brand behavior
specific to the fashion industry. That ends right
now. We're redefining HUDSON Jeans, and
with it, the denim category."
Steering away from its past campaigns, the new
FW2014 theme uses inspirational messages
and real people with compelling stories that
convey passion, craftsmanship, and optimism.
Defying convention, the company is doing away
with using unnecessary retouching on models in
their ads and will unveil a brand new logo
emphasizing its new message of truth and self-expression.
"We want to help inspire and empower people to
be their truest selves and live passionately," said Source: Prnewswire.com
Hennes & Mauritz
(H&M) has teamed up
wi th not - for -prof i t
o r g a n i z a t i o n
K . I . D . S . / F a s h i o n
Delivers to provide
denim clothes to people in need via the
campaign titled The Wear Denim, Share Denim.
The campaign will commence on August 21st at
all H&M locations as well as on hm.com, making
this year's back to school shopping fashionable
and charitable. For each piece of denim
purchased, K.I.D.S/Fashion Delivers will donate
a new denim item to someone in need. H&M
offers jeans, denim shirts, jackets, and
separates, in a vast array of styles and fits, giving
everyone the chance to make a difference and be
a part of a cause to help individuals and families
this fall.

Denim Collection launched
by Nasty Denim Gal
Nasty Gal has launched its first in-house denim
collection. Each piece in the collection is stylized
and made in the U.S.A.
The line includes five styles: The Flip Skirt (an A-line
mini), The Bell Jean (a '70s flare), The Kink
(a high-waisted cropped skinny), The Ex-
Boyfriend Jean (baggy, ripped, loose) and The
MILF (a mom jean). The styles all come in
custom washes and perfect fits. Prices range
from $68 for the skirt to $98 for the bell bottoms.
The campaign for Nasty Gal's new denim
collection has been shot by Motoyuki Daifu and
styled by Stevie Dance. Model Anais Pouliot
stars in the images, which, in true Nasty Gal
fashion, are uniquely styled to perfection.
The launch of an in-house denim collection is
just one step in Nasty Gal's expansion process.
The company's chief executive Sophia Amoruso
said she is excited to open the first Nasty Gal
retail store sometime later this year.
Sophia Amoruso, Chief Executive, said "Our
customers are shopping brick-and-mortar as
well and we want to be everywhere that she is.
We want to engage with her in the real world."
The collection can be purchased at Nasty Gal's
website http://www.nastygal.com/
Source: Fashiontimes.com
K.I.D.S./Fashion Delivers, Inc. is an
organization that donates unused clothing,
accessories and other product to people in need.
K.I.D.S./Fashion Delivers works to unite
retailers, manufacturers, foundations, and
individuals to help those impacted by poverty
and tragedy receive new merchandise. The
organization gifts new products including
apparel, accessories, shoes, furniture, toys,
books, school supplies, and other items that
have been donated from companies.
This merchandise is distributed through a
network of over 800 charities across the country,
helping to improve the well-being of at-risk
individuals. Since the company's inception in
1985, K.I.D.S/Fashion Delivers has distributed
over $1 billion worth of product to those in need.
H & M Hennes & Mauritz AB was founded in
Sweden in 1947 and is quoted on NASDAQ OMX
Stockholm. The company's business concept is
to offer fashion and quality at the best price. In
addition to H&M, the group includes the brands &
Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M
Group has around 3,300 stores in 54 markets
including franchise markets. In 2013, sales
including VAT were SEK 150,090 million and the
number of employees is more than 116,000.
Source: Fibre2fashion.com

Corporate - Financials
Nandan Denim reports strong
growth for Q1FY15
300
250
200
150
100
50
Nandan Denim, the Ahmedabad based textile
player in denim weaving segment, has reported
a strong growth in revenue in the first quarter
that ended in June 2014.
The net profit after tax is Rs. 11.47 crore for the
first quarter, up by 20.7 per cent as against Rs.
9.51 crore in the corresponding quarter , the
previous year. Other income for the quarter was
Rs 0.84 crore a rise of 31.25% as against Rs
0.64 crore for the same period in the previous
year.
The company posted standalone sales turnover
at Rs. 263.69 for the quarter, a growth of 28.6
percent against revenue at Rs. 205.12 crore for
the same period in the previous year. EBIDTA
growth during the quarter was 20.3 per cent at
Rs. 41.13 crore as against Rs. 34.19 crore
during the comparable quarter in the previous
year.
Nandan Denim recorded export sales of Rs. 45
crores for the quarter that ended on 20 june 2014
as against Rs. 15 crores in the corresponding
period in 2013.
Presently, Nandan Denim is undergoing capacity
expansion plan of Rs. 612 crore, as on 30 June,
2014, the company has incurred an expenditure
of Rs. 206.91 crore. The expansion program
constitutes expanding the denim fabric weaving
capacity and backward integration by way of
expanding the yarn spinning capacity.
Deepak Chiripal, CEO, Nandan Denim, said, the
revenue and profitability growth has largely been
on the back of increase scale of operations in
denim and shirting segment, and improvement in
denim fabric sale realizations. The company
continues to focus upon strengthening the
market share in domestic and global markets.
The meeting Board of Directors of Nandan Denim
Ltd was held on August 08, 2014, and the Board
has considered and approved the increase in
Authorised Share Capital of the Company from
the present Rs. 50.00 crores to Rs. 100.00 crore.
The board has also approved raising of fresh
capital through various resource options
including but not limited to Rights Issue, QIP,
ADR, GDR, FCCB for a total amount not
exceeding Rs. 500.00 crores.
75
205.12
15
191
102
263.69
45
254
0
Net Profit Sales Turnover Export Sales EBIDTA
Jun-13 Jun-14
Source: Compiled from various sources.
In Rupees Crores
Nandan Denim Q1FY15 Result YOY

Industry - Research
Research for Indigo Dyeing of yarn receives large Grant
Texas Tech University’s Fiber and Biopolymer
Research Institute has announced that a
research project for indigo dyeing of yarn has
been awarded over $470,000 in funding by the
Wal-Mart Foundation.
The study, titled “Foam Indigo Dyeing of Cotton
Yarns: Machine Design and Process Control,”
received a grant from the Wal-Mart Foundation,
based in Bentonville, Arkansas.
As per Dean Ethridge, Managing Director, Fiber
and Biopolymer Research Institute (FBRI) the
project is aimed at reducing the amount of water,
contaminants, time, labor, floor space and
expense needed to apply indigo dye to denim
yarns.
The Fiber and Biopolymer Institute’s research
team is attempting to determine machine design
parameters and process controls necessary for
the foam application of pre-reduced indigo on
yarns. By doing so, it could provide a more cost-efficient
and ecologically sound method of
dyeing denim.
“Wal-Mart has long been a mainstay of the retail
sector in this region of Texas, and cotton has
long been ‘king’ here,” Ethridge said. “Now the
Wal-Mart Foundation is enabling crucial
developmental research into one of the most
dominant cotton textile products in the world –
indigo dyed denim.
Success in the project would reduce the water
used to indigo dye denim by more than 90
percent. It would introduce a new paradigm for
indigo dyeing that would enable drastic
reductions in costs and drastic improvements in
environmental impacts. Undoubtedly it would be
among the greatest legacies of Texas Tech
University’s Fiber and Biopolymer Research
Institute.
Use of foam application, not only saves on water
but is more environmentally friendly, and
researchers hope to make process of indigo
dyeing of denim more efficient, which is one of
the largest cost components of denim fabric
manufacturing. Indigo dye is a natural organic
dye that has been synthetically produced and
used as the main colorant of denim, particularly
blue jeans, for more than 100 years, according
to Ethridge.
“We are extremely pleased that FBRI has
received this major grant from the Wal-Mart
Foundation,” said Michael Galyean, dean of the
College of Agricultural Sciences and Natural
Resources. “This work, which involves
collaboration with the industry to develop more
cost-effective and environmentally friendly
dyeing methods for fabrics, reflects the real-world
focus of our scientists at FBRI and their
commitment to apply science to everyday life.”
The grant, one of several awarded by the Wal-
Mart Foundation, was announced at the
company’s U.S. Manufacturing Summit in
Denver. Texas Tech’s grant was one of seven
awarded by the foundation to various projects.
“We are delighted that FBRI has brought us in as
a partner in this important effort,” said Robert V.
Duncan, Texas Tech vice president for research.
“Coloring cotton is actually a very complex
process, and innovations such as foam
technology over conventional liquid-phase
dyeing may ultimately result in lower process
costs and hence a better value for the customer.
This application of basic science to achieve
better industrial results is exactly the sort of
research that we intend to expand upon in the
future.”
The Fiber and Biopolymer Research Institute, a
110,000-square-foot facility located on East
Loop 289 just north of 19th Street, conducts
research and testing of natural and man-made
fibers in order to increase the use of natural fibers
in textile manufacturing in Texas. It also focuses
on production and evaluation of yarns and
fabrics, alternative textile processing systems,
dyeing and finishing of fibers and special yarn
and fabric treatments.
Source: Today.ttu.edu

Denim Industry Who's Who
Born in the year 1979, Mr. Riju Jhunjhunwala graduated in Business
Management Studies from University of Bradford, U.K in 2000.
Immediately afterwards, he became actively involved in the state of affairs
of LNJ Bhilwara Group.
Upon completion of his extensive induction training, his first assignment was in the exports
marketing division of Rajasthan Spinning & Weaving Mills Ltd., the flagship company of the
group. Subsequently he was involved in Malana Power Company Ltd., as Senior Vice
President, where he was involved in execution of power projects and operations of the
Company. He also spearheaded the Group’s foray into the ITServices sector through Bhilwara
Infotech Limited and Bhilwara Scribe Limited.
Mr. Jhunjhunwala was appointed as Joint Managing Director of RSWM Ltd. in October 2003.
As a part of growth strategy, modernization and expansion of Textile capacities were
undertaken across the business: spinning, weaving and fabric processing. He identified denim
as an opportunity area for RSWM and his vision resulted in creation of a world class integrated
denim plant from spinning to processed denim fabric.
Owing to his keen interest for textile businesses, he was re-appointed as Joint Managing
Director of RSWM Ltd. in May 2013. He also continues to be the Managing Director of Bhilwara
Energy Limited and Non-Executive Director on the Boards of HEG Limited, BSL Limited,
Bhilwara Infotechnology Limited, Bhilwara Technical Textiles Limited and Cheslind Textiles
Limited.
Mr. Riju Jhunjhunwala, Managing Director
LNJ Denim, India
Mr. G. S. Krishnan, Regional President - India
Novozymes South Asia Pvt. Ltd., India
Mr. G. S. Krishnan has been associated with Novozymes for over two
decades – a global leader in Biotechnology and Industrial enzymes.
Novozymes is recognized as the largest enzyme supplier in the country,
catering to requirements across industries, with a leadership position in the
textile and denim segment. He has played a key role in the growth of the Indian
operations, from a Liaison Office with 6 employees to a full-fledged operation of 450+ employee
organization.
He was also actively involved in the acquisition of Biocon’s enzyme business and subsequent
integration of the business. In his current role, he is responsible for growing the Indian business
operations with new business development initiatives, maintaining closer coordination with
external stakeholders and propagating sustainable solutions.
A veteran in the industrial biotechnology sector, Mr. Krishnan has been working closely with the
Textile sector to bring sustainable solutions to the industry.
He holds a Bachelor’s degree in Applied Sciences and Post Graduate diploma in Marketing
Management. Recognized as a thought leader on industrial biotechnology, he is regularly a part
of international and national forums. He is also a constant contributor to the various industry task
forces on biotech and sustainability.

Company:
Itema S.p.A, Italy
Segment: Machinery
Itema is a leading global provider of advanced weaving
solutions, including best-in-class weaving machines,
spare parts and integrated services, with more than 60
years of experience bringing together the best of know-how
and excellence of historic brands. The multinational
based in Italy has a global presence, including a
production line in Switzerland and in China. Itema is the
only manufacturer in the world to provide the top three
weft insertion technologies: airjet, rapier and projectile,
with an ample product portfolio and a commitment to
continuous innovation and technological advancement
of our weaving machines. The Company on an average
invests 5-6% of its profits in research and development,
each year.
For Itema, Denim is the biggest market segment and
their Customers weave quality Denim using Itema
machines. Itema is the only manufacturer worldwide to
provide the widest portfolio of weaving machines to
produce Denim, and they have expert textile consultants
and technicians to help find the perfect tailor-made
solution to satisfy Customers’ needs.
Projectile P7300HPweaving machine
It is ideal to produce top quality and heavy (>14 oz.)
Denim. The unique weft insertion system allows
minimum weft stress and tension that lead to a superior
fabric quality. The machine is easy to use and
guarantees top reliability and functionality. Besides
having the lowest waste rate among all other insertion
technologies, and low power consumption, low service
and maintenance costs.
Rapier R9500 Rapier Loom
Introduced recently, it has already received
overwhelming market acceptance and is a best-seller.
R9500 is best-in-class rapier machine ensuring highest
versatility for full range of Denim fabrics. It is a sturdy and
compact weaving machine, with a high precision
machine frame and reduced number of parts.
Technologically advanced, the R9500 can weave
excellent quality fabrics thanks to the optimized shed
geometry and low vibration at high speeds. It us user-
friendly, with a reduced set up time, a powerful electronic
platform and minimal maintenance
A9500 Airjet Loom
It ensures the highest productivity among the three weft
insertion systems whilst maintaining the quality, high
speed and great machine performance. The machine
features include optimized air consumption, minimized
energy costs and a perfectly balanced sley driven by cam
for an excellent weft insertion. The sturdy airjet machine
guarantees high speed, low vibrations and unparalleled
productivity.
Itema’s R9500 and A9500 weaving machines share the
same advanced common platform, which means a
significant number of components are interchangeable
between the two models. Companies using both weft
insertion technologies can save money by investing in
only one inventory stock of spare parts for both
machines.
Ms. Diana Profir
Corporate Marketing &
Communications Manager
Diana.Profir@itemagroup.com
+39 035 728 3209
www.itemagroup.com

757K-516X2-56
Special driving mechanism
for seaming on heavy fabric
such as jeans, workwears etc.
and many more from the House of Siruba..........
1
2
Delhi Office: C-62, Okhla Industrial Area Phase I, New Delhi (India) - 110020. Tel. 91-011-43800100-10
Regd. Office: 36 Harvey Road, Tirupur-641602 (India) Tel.: 91-421-2203180, 2203580 & 2203880
OVERSEAS BRANCHES
SRI LANKA
Phone: 94 11 2735566 Fax : 94 11 2735565 mail: srilanka@mehala.in
BANGLADESH
Phone: +88-02-8142043, 8112165 Fax : +88-02-8112165
mail: mehala@dhaka.net
INLAND BRANCHES
11F, NO. 128, Sec.3, Minsheng E.Rd,
Songshan District,
Taipei City, Taiwan R.O.C
Sole selling agent in India
I S O 9 0 0 1 : 2 0 0 8
BANGALORE
Phone : 080-25631765 / 66.
mail: bangalore@mehala.in
COCHIN
Phone : 0484-3113080
mail: cochin@mehala.in
UDAIPUR(C&F)
Phone : 093518 03060
mail: jaipur@mehala.in
DELHI
Phone : 011-43800100, 01, 02, 03
mail: delhi@mehala.in
KARUR
Phone : 0432-4325117
mail: karur@mehala.in
LUDHIANA
Phone : 0161-3256836/4656880
Fax 0161-2729761
mail: ludhiana@mehala.in
MADURAI
Phone : 0452-3254923
mail: madurai@mehala.in
TIRUPUR SOUTH
Telefax : 0421-4223180, 22
mail: tirupursouth@mehala.in
CHENNAI
Phone : 044-28253191/92
mail: chennai@mehala.in
KOLKATA
Phone: 033-25905095/96/32578018
mail: kolkata@mehala.in
COIMBATOIRE
Telefax : 0422-4397195
mail: coimbatore@mehala.in
HYDERABAD
Phone: 040-40128662, 32982615.
mail: Hyderabad@mehala.in
KANPUR
Phone: 05123267539
mail: kanpur@mehala.in
MUMBAI
Phone: 022-2490236/2493074
mail: mumbai@mehala.in
TIRUPUR NORTH
Phone: 0421-4306222, 2203580
mail: tirupurnorth@mehala.in
www.mehala.com
T828-75-064H
Twin Needle Split Bar Heavy
Duty Lockstitch Machine
HF008-0464-254P/HPR
TAPE BINDING
OF WAISTBAND
HF008-02064P/FBQ
BELT-LOOP SEAMING
(with right & left fabric trimmer)
34
1
2
3
4
FA007 -364 XL-DP
3Needle Feed-Off-The-Arm
Double Chain –Stitch
Machine for Heavy Material
5
5

Denim Club Newsletter : Issue August 15, 2014

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Denim Club Newsletter : Issue August 15, 2014