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VISUAL MERCHANDISING
TECHNIQUES BY DIFFERENT
BRANDS
By soumya apshankar
-Visual merchandising is presenting or displaying
products in a way that makes them visually appealing and
desirable. Things like themed window displays, dressed
mannequins, the arrangement of running shoes on a wall,
and fresh fruits organized by color are all examples of
visual merchandising.
VISUAL MERCHANDISING TECHNIQUES
BY DIFFERENT BRANDS
ZUDIO
Aggressively popping all over India, we bring to the
fore irresistible fashion at unmatched prices. We
create everything in-house and love cool-spirited
people who are trend sussed. We enjoy forming
tribes and creating amazing opportunities along the
way.
It's Zudio - a one-stop-shop for fashion shopping. A
place to become friends with the trends.
TRANDS
The western wear collection has a lot of shirts (checks,
florals, stripes, and chevron) and floral blouses. We
were taken to the striped crop tops that can be totally
paired with striped dungarees that Trends has. Plus, the
activewear collection is legit out of a fashion magazine.
And the best part? The price range across the store
begins at INR 399.
Trends offers stylish, high-quality products across
Womenswear, Menswear, Kidswear and fashion
accessories through a diversified portfolio of own
brands, national and international brands.
EASYBUY
Good showroom. Neat and clean. Well arranged.
Courteous staff. Economical too. Appreciate good
service provided by sales gentlewomen Miss. Sasi who
attended to me. Many thanks Miss. Sasi who is a real
good in her work. I got my favorite clothes and shoes
easily through her guidance.
Easybuy has a vision to open one store in every district
headquarter in the country. Since India has over 500
district headquarters, this is a huge opportunity which
is in front of the brand. “We are building an FMCG
model in fashion, where scale is critical for profitability
and hence we need to expand faster.
MAX FASHIONS
With an overwhelming loyal customer base of over 33
million, Max becomes the most preferred fashion
brand for every family in India. Max's brand vision is
to “democratize fashion” for the contemporary
middle class and price conscious families by offering
them global styles at great prices.
The target audience for max India is primarily
contemporary middle class family and young working
couple with in age group of 25 to 35 years.
THANK YOU

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DOC-20230303-WA0003..pptx

  • 1. VISUAL MERCHANDISING TECHNIQUES BY DIFFERENT BRANDS By soumya apshankar
  • 2. -Visual merchandising is presenting or displaying products in a way that makes them visually appealing and desirable. Things like themed window displays, dressed mannequins, the arrangement of running shoes on a wall, and fresh fruits organized by color are all examples of visual merchandising. VISUAL MERCHANDISING TECHNIQUES BY DIFFERENT BRANDS
  • 3. ZUDIO Aggressively popping all over India, we bring to the fore irresistible fashion at unmatched prices. We create everything in-house and love cool-spirited people who are trend sussed. We enjoy forming tribes and creating amazing opportunities along the way. It's Zudio - a one-stop-shop for fashion shopping. A place to become friends with the trends.
  • 4. TRANDS The western wear collection has a lot of shirts (checks, florals, stripes, and chevron) and floral blouses. We were taken to the striped crop tops that can be totally paired with striped dungarees that Trends has. Plus, the activewear collection is legit out of a fashion magazine. And the best part? The price range across the store begins at INR 399. Trends offers stylish, high-quality products across Womenswear, Menswear, Kidswear and fashion accessories through a diversified portfolio of own brands, national and international brands.
  • 5. EASYBUY Good showroom. Neat and clean. Well arranged. Courteous staff. Economical too. Appreciate good service provided by sales gentlewomen Miss. Sasi who attended to me. Many thanks Miss. Sasi who is a real good in her work. I got my favorite clothes and shoes easily through her guidance. Easybuy has a vision to open one store in every district headquarter in the country. Since India has over 500 district headquarters, this is a huge opportunity which is in front of the brand. “We are building an FMCG model in fashion, where scale is critical for profitability and hence we need to expand faster.
  • 6. MAX FASHIONS With an overwhelming loyal customer base of over 33 million, Max becomes the most preferred fashion brand for every family in India. Max's brand vision is to “democratize fashion” for the contemporary middle class and price conscious families by offering them global styles at great prices. The target audience for max India is primarily contemporary middle class family and young working couple with in age group of 25 to 35 years.