This document discusses visual merchandising techniques used by different brands. It provides examples of techniques used by Zudio, Trends, Easybuy, and Max Fashions. Zudio focuses on trendy and affordable fashion. Trends offers stylish apparel and accessories from 399 rupees. Easybuy aims to open stores in every district and uses an FMCG model for fashion. Max Fashions has over 33 million loyal customers and aims to make global styles accessible to middle class families in India.