The VRIO framework is used to assess competitive advantage. It evaluates if a resource is valuable, rare, difficult to imitate, and exploited by the organization. Resources that are valuable, rare, difficult to imitate and exploited result in competitive advantage, while those that lack these characteristics result in competitive disadvantage. The garment export industry is characterized by perfect competition with many firms, low entry/exit barriers, homogeneous products, and perfect information flow. Key success factors include cost efficiency, product differentiation, reputation, quality, and being responsive to changing fashion trends. Profitability is determined by customer value, competition intensity, and bargaining power within the value chain.