Competing with Free: Marketing and Executing Online Learning that Rocks!
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The presentation discussed email marketing best practices for webinars and online courses, including how to segment audiences, write relevant subject lines under 50 characters for desktop and 30 for mobile, and use automation to handle registrations, notifications, and continuing education credits for live and on-demand content. The presenters were from Peach New Media and Informz and advocated for social learning through online communities and knowledge sharing.
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Competing with Free: Marketing and Executing Online Learning that Rocks!
- 1. Welcome to Today’s Webinar!
- 2. Our Presenters Jeanette Brown, MBA Marketing strategy manager Informz brown@informz.com 202-630-2644 ext 241 @emktg_guru
- 3. Our Presenters Dave Will chief executive peach peach new media dwill@peachnewmedia.com 770.805.6292 ext. 701 @peachdave
- 4. Who is Peach? webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.
- 5. Old School Tele-seminars Webinars
- 6. The Market Credit or Learning
- 7. “Brain Rules” Information Transfer Education Learning DR. JOHN J. MEDINA
- 10. How do you segment? Who is YOUR Audience?
- 12. Increase Conversions EMAIL BLASTING Relevancy = Results
- 13. Increase Conversions How do you segment?
- 14. How do you segment? Demographic Transactional Behavioral
- 15. Survey
- 16. Segment
- 17. Writing the Message Yes Yes Yes Yes
- 18. Email Tips •PC readers, less than 50 characters •Mobile readers, less than 30 characters •Relatable
- 19. Email Tips
- 21. Continuing Education and Certificates Live Webinar Checkpoints Post-Webinar Evaluation CE Certification Process • Quiz • Evaluation • Certificate
- 22. Automation Ecommerce, shopping carts, registration, notif ications Small staff No experts
- 23. Registration Options Early Bird Discounts Pricing Tiers Coupon Codes Series Pricing Season Pass Bulk Subscription Pricing Promo codes
- 24. Bundles
- 25. Choreography “Successful [online] meetings are also about other forms of collaboration and ensuring you get the right mix.” Source: James Murray – BusinessGreen
- 26. Knowledge Communities “Social Learning”
- 29. ISBA
- 30. ISBA Live Events
- 31. ISBA Weekly Assignments
- 32. ISBA Forums
- 33. ISBA Community
- 34. ISBA Blog
- 35. ISBA Additional Resources
- 36. ISBA Additional Resources
- 37. ISBA Social Media
- 38. Virtual Study Group Breakdown Course Prep… Registrants create profiles, interact with SME and begin social interaction. Perhaps meet in person to kick off the series.
- 39. Virtual Study Group Breakdown Course Prep… Registrants create profiles, interact with SME and begin social interaction. Perhaps meet in person to kick off the series. Week 1 of n…. Monday: Tuesday: Wed: Thursday: Friday: SME SME Classroom facilitates announces attendees web topic and work on conference assignments Classroom materials and based live (reading, vid attendees interaction. discussion. May offer a eos, workshe work on May initiate Open lines. quiz or ets… on materials and online chat to Limited feedback on demand community stimulate information assignments content) interaction. thought. transfer. weekly.
- 40. Virtual Study Group Breakdown Course Prep… Registrants create profiles, interact with SME and begin social interaction. Perhaps meet in person to kick off the series. Week 1 of n…. Monday: Tuesday: Wed: Thursday: Friday: SME SME Classroom facilitates announces attendees web topic and work on conference assignments Classroom materials and based live (reading, attendees interaction. discussion. May offer a videos, work on May initiate Open lines. quiz or worksheets… materials and online chat to Limited feedback on on demand community stimulate information assignments content) interaction. thought. transfer. weekly. Course Wrap-up… Registrants take final exam/turn in final assignments and receive certificate/credits.
- 41. Large Financial Services Organization 6 Week Course: Weekly Webinars Discussion Forums 1st 46 Participants Community Directory 2nd 94 Participants Links & Resources $1200/series Continuing Education Credit$114k revenue
- 42. Integration – AMS, Community, etc…
- 44. Increase Conversions What now?
- 45. Number of Recipients 70% Open 60% 50% Click-Thru Rate 40% 30% 20% 10% 0% < 50 50 to 100 100 to 250 250 to 500 500 to 1K 1K to 5K 5K to 50K 50K to 100K 100K to 250K > 250K
- 46. Increase Conversions 30%
- 47. Relevancy Rocks
- 48. Segmenting
- 49. Segmenting
- 50. Benchmark
- 51. Segmenting
- 52. Segmenting
- 53. Segmenting
- 54. Segmenting
- 55. Segmenting
- 56. Upcoming Events Pre-order your 2012 Informz Email Benchmark Report today! www.informz.com/report
- 57. Questions? dwill@peachnewmedia.com brown@informz.com 770.805.6292 ext. 701 202-630-2644 ext 241 @peachdave @emktg_guru www.peachnewmedia.com www.informz.com
Editor's Notes
- Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
- Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
- Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.