Importance of marketing

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This presentation discusses introducing and popularizing a new product through building demand while reducing risk. It was created by Sohit Kumar of ISM Dhanbad during a marketing internship under Professor Sameer Mathur of IIM Lucknow.

"These slides were created by Sohit Kumar, ISM Dhanbad,
during a Marketing internship by Prof. Sameer Mathur, IIM
Lucknow
(See www.IIMInternship.com )" .

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