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How should a company choose the most attractive
1.
How should a
company choose the most attractive target markets?
2.
Firm must look
upon : 1. Concentrate on the field which is significant but less cared
3.
Resources Evaluate your available
resources to invest on target market
4.
If segmentation is
necessary , guide the resources to get the target market
5.
profitability Examine whether the
targeted market makes profit or not?
6.
Focus on these also:
7.
Growth Evaluate how will
be the growth rate at every speculated time?
8.
Low risk Always choose
the targeted market which has low risk
9.
10.
Sameer Mathur MBASkills.in Indian institute
of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern
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