The document outlines the marketing trends and strategies for businesses, indicating a shift towards increased use of direct mail, email marketing, and networking events. Notably, the document highlights the rising importance of video content in marketing, predicting that video will dominate internet traffic. Additionally, it emphasizes the need for businesses to adapt to social media platforms and SEO to enhance visibility and engagement with customers.

1. Understand Your Options. Marketing Stats.

3. Direct Mail
 Business Owners were split evenly. Direct Mail usage is
most likely going to increase as well as decrease by at
least 17%.
 Those that were planning on
increasing represent (21%) were the
self-employed entrepreneur.
 Only 8% of larger businesses
(1000 employees or more) planned
on increasing.
 28% of those large businesses plan to
decrease direct mail.

4. Thoughts To
Consider
Strategic
Considerations
What and Who is Your Niche
Market?
•Baby Boomers most
likely will welcome direct
mail.
•Gen X can go in either
direction.
•Gen Y most likely will
trash the direct mail piece

5. 64% PLAN ON INCREASING NEED TO PLAN CORRECTLY TO
USAGE. HAVE SUCCESS
While nearly 2 in 3 entrepreneurs
(representing 64%) plan on
increasing their email marketing
efforts….
….. email is becoming less and less
receptive due to low open rates.
Currently
Open Rate is 5-10%
Read Rate is less than 1%

6. When Using Video Email and Video Text Messages
Open Rate Increases by 95%!

7. NETWORKING EVENT MARKETING SPEAKING ENGAGEMENTS
 Networking in Person continues to be the
strongest and most successful marketing tool.
People like to work with people that they like
and trust.
 A significant 60% of entrepreneurs plan on
increasing their networking, event marketing
and speaking engagements.
 Business to Business has the highest increase
(67%) while Business to Consumer is still
growing strong, however at 53%.

8.  Over 70% of Networking Attendees Do not
follow up with the people they meet.
 Essential to Follow up Using an Effective Drip
Campaign.
 Using a Video Campaign increases Your Open
Rate by 95%.

10.  80% of entrepreneurs plan on
keeping their Marketing Press
Release Strategies with 43%
planning on increasing its usage.
 Businesses are employing Press
Releases to be completed on their
businesses by outside firms.
 52% that plan on employing
outside firms are small business
owners. Only 24% of larger
companies (those employing 500-
1000) employees plan on increasing
this marketing strategy.

11. With Over 97% of Consumers
starting their search online
for just about any product or
service, it is understandable
why 46% of entrepreneurs are
increasing their online
advertising efforts.
Large businesses are planning
to be more aggressive with
online strategies. (53%)

12. SEARCH ENGINE OPTIMIZATION (SEO)
Not surprisingly, most
Entrepreneurs (71%)
Are planning on increasing
Their SEO efforts.

13. Video SEO
With Google
purchasing YouTube
Video is growing
rapidly.
By 2014, 80-90% of
the Internet Content
will consist of video.
Grab Your Online
Real Estate before it
is too late.
Video SEO is here!

14.  55% of entrepreneurs have
either no plans to use or will
decrease their use of print ads.
 Baby Boomers are still reading
Print Ad.
 Know your Niche Market to
ensure you are marketing the
correct way to your audience.
 With less businesses
advertising via print, it could
lower the cost.

15.  Most entrepreneurs have no plans to
use radio ads. (68%)
 Generation X- Talk Radio Listeners
 Window-of-Opportunity to
Communicate with this target
market?
 Possible Lower Costs.
 Business to Consumer are more
likely to use this avenue (11%)
compared to Business to Business
(5.1%)

17. PRLog (Press Release) - Sep 10, 2011 –
1. Online Content Marketing
In the Information Age, the more information you can provide to
potential customers, the more likely they are to learn from you,
and find you to be a credible, reliable source.
Credibility is the first step to earning confidence. Customer
confidence leads to increased sales. Focus on delivering QUALITY
content about your business and your services, and your public
perception will increase…as will your sales.

18. Cisco predicts that 80% of all internet traffic will be video by 2015.
Other predictions indicate that this will occur by 2013.
If you’re not learning about how to use video to grow your business
online, it’s time to get started.
Consider video presentations about your business and services. Go
for quality and differentiate yourself from your competition early
in the game.
Video brochures, video newsletters, and regular video
communications on your web site will identify your business as
progressive and “in touch.

19. Facebook will reach 1 Billion members in late 2011 or early 2012.
That’s almost one quarter of the world’s population as members on one web
site. If you don’t have a Facebook page, now is the time to get one.
Social media isn’t just for idle workers. Businesses are using social media to
connect to a larger world of customers. Twitter, Facebook, LinkedIn and others
are leading the way.
But don’t just be a follower. Lead the way by using these great business
applications that are taking social media one step further:
Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco.
From webcasting, and video sharing to cutting edge business networking
applications, our world is going Social.
Don’t get left behind. Be an early adapter and get a “leg up” on your
competition.

20.  2012 Marketing
1. SEO Optimization- you need to get your
brand/website found by search terms that your
clients use to find your product or service.
2. Local Places- An Affordable way to get on page
#1 (and stay there!) of Google and other search
sites
3. Video Marketing. Imperative that you learn how
to market yourself using video.

21. MOBILE VIDEO MARKETING VIDEO SEO
Project Manager
Project Manager Blake Goodwin
Cory Michael Sanchez

22. Report Statistics Provided by Social Media Marketing 2011.
FREE ONE-HOUR STRATEGY SESSION WITH A
LOCAL GUERRILLA MARKETING PROJECT MANAGER

23. To Register for Your Free One-Hour
Strategy Session
Please provide the following information and email to
Strategy4Success@cox.net
You will receive a response within 48 hours.
 First and Last Name
 Cell Phone
 Email Address
 Best Time To Reach You
 Your Time Zone

24. Future On-Line Workshops and
Powerpoints
 How to Use Facebook.
 How to Use Linked In.
 How to Use TwitterFeed.
 How to Use The Power of Google Marketing
Plan (for Real Estate Professionals)
 How to Use Article Writing Properly.
 How to Blog/Vlog.