SlideShare a Scribd company logo
Understand Your Options. Marketing Stats.
Direct Mail
   Business Owners were split evenly. Direct Mail usage is
    most likely going to increase as well as decrease by at
    least 17%.
     Those that were planning on
    increasing represent (21%) were the
     self-employed entrepreneur.
     Only 8% of larger businesses
     (1000 employees or more) planned
     on increasing.
     28% of those large businesses plan to
    decrease direct mail.
Thoughts To
Consider

      Strategic
    Considerations
What and Who is Your Niche
Market?
•Baby  Boomers most
likely will welcome direct
mail.
•Gen  X can go in either
direction.
•Gen Y most likely will
trash the direct mail piece
64% PLAN ON INCREASING   NEED TO PLAN CORRECTLY TO
USAGE.                   HAVE SUCCESS

                         While nearly 2 in 3 entrepreneurs
                           (representing 64%) plan on
                           increasing their email marketing
                           efforts….
                         ….. email is becoming less and less
                            receptive due to low open rates.

                         Currently
                         Open Rate is 5-10%
                         Read Rate is less than 1%
When Using Video Email and Video Text Messages
         Open Rate Increases by 95%!
NETWORKING               EVENT MARKETING             SPEAKING ENGAGEMENTS

   Networking in Person continues to be the
    strongest and most successful marketing tool.
    People like to work with people that they like
    and trust.

   A significant 60% of entrepreneurs plan on
    increasing their networking, event marketing
    and speaking engagements.

   Business to Business has the highest increase
    (67%) while Business to Consumer is still
    growing strong, however at 53%.
   Over 70% of Networking Attendees Do not
    follow up with the people they meet.

   Essential to Follow up Using an Effective Drip
    Campaign.

   Using a Video Campaign increases Your Open
    Rate by 95%.
   80% of entrepreneurs plan on
    keeping their Marketing Press
    Release Strategies with 43%
    planning on increasing its usage.
   Businesses are employing Press
    Releases to be completed on their
    businesses by outside firms.
    52% that plan on employing
    outside firms are small business
    owners. Only 24% of larger
    companies (those employing 500-
    1000) employees plan on increasing
    this marketing strategy.
With Over 97% of Consumers
starting their search online
for just about any product or
service, it is understandable
why 46% of entrepreneurs are
increasing their online
advertising efforts.


Large businesses are planning
to be more aggressive with
online strategies. (53%)
SEARCH ENGINE OPTIMIZATION (SEO)
Not surprisingly, most

Entrepreneurs (71%)

Are planning on increasing

Their SEO efforts.
Video SEO

With Google
purchasing YouTube

Video is growing
rapidly.

By 2014, 80-90% of
the Internet Content
will consist of video.

Grab Your Online
Real Estate before it
is too late.

Video SEO is here!
   55% of entrepreneurs have
    either no plans to use or will
    decrease their use of print ads.
   Baby Boomers are still reading
    Print Ad.
   Know your Niche Market to
    ensure you are marketing the
    correct way to your audience.
   With less businesses
    advertising via print, it could
    lower the cost.
   Most entrepreneurs have no plans to
    use radio ads. (68%)
   Generation X- Talk Radio Listeners
   Window-of-Opportunity to
    Communicate with this target
    market?
   Possible Lower Costs.
   Business to Consumer are more
    likely to use this avenue (11%)
    compared to Business to Business
    (5.1%)
PRLog (Press Release) - Sep 10, 2011 –

  1. Online Content Marketing
  In the Information Age, the more information you can provide to
  potential customers, the more likely they are to learn from you,
  and find you to be a credible, reliable source.
  Credibility is the first step to earning confidence. Customer
  confidence leads to increased sales. Focus on delivering QUALITY
  content about your business and your services, and your public
  perception will increase…as will your sales.
Cisco predicts that 80% of all internet traffic will be video by 2015.
  Other predictions indicate that this will occur by 2013.
If you’re not learning about how to use video to grow your business
   online, it’s time to get started.
Consider video presentations about your business and services. Go
  for quality and differentiate yourself from your competition early
  in the game.
Video brochures, video newsletters, and regular video
  communications on your web site will identify your business as
  progressive and “in touch.
Facebook will reach 1 Billion members in late 2011 or early 2012.
       That’s almost one quarter of the world’s population as members on one web
site. If you don’t have a Facebook page, now is the time to get one.
      Social media isn’t just for idle workers. Businesses are using social media to
connect to a larger world of customers. Twitter, Facebook, LinkedIn and others
are leading the way.
      But don’t just be a follower. Lead the way by using these great business
applications that are taking social media one step further:
Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco.
From webcasting, and video sharing to cutting edge business networking
applications, our world is going Social.
Don’t get left behind. Be an early adapter and get a “leg up” on your
competition.
   2012 Marketing

    1. SEO Optimization- you need to get your
       brand/website found by search terms that your
       clients use to find your product or service.
    2. Local Places- An Affordable way to get on page
       #1 (and stay there!) of Google and other search
       sites
    3. Video Marketing. Imperative that you learn how
       to market yourself using video.
MOBILE VIDEO MARKETING   VIDEO SEO




                            Project Manager
 Project Manager             Blake Goodwin
Cory Michael Sanchez
Report Statistics Provided by Social Media Marketing 2011.




FREE ONE-HOUR STRATEGY SESSION WITH A
  LOCAL GUERRILLA MARKETING PROJECT MANAGER
To Register for Your Free One-Hour
                  Strategy Session
       Please provide the following information and email to
                    Strategy4Success@cox.net

     You will receive a response within 48 hours.
   First and Last Name
   Cell Phone
   Email Address
   Best Time To Reach You
   Your Time Zone
Future On-Line Workshops and
 Powerpoints
   How to Use Facebook.
   How to Use Linked In.
   How to Use TwitterFeed.
   How to Use The Power of Google Marketing
    Plan (for Real Estate Professionals)
   How to Use Article Writing Properly.
   How to Blog/Vlog.

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How is advertising changing

  • 1. Understand Your Options. Marketing Stats.
  • 2.
  • 3. Direct Mail  Business Owners were split evenly. Direct Mail usage is most likely going to increase as well as decrease by at least 17%.  Those that were planning on increasing represent (21%) were the self-employed entrepreneur.  Only 8% of larger businesses (1000 employees or more) planned on increasing.  28% of those large businesses plan to decrease direct mail.
  • 4. Thoughts To Consider Strategic Considerations What and Who is Your Niche Market? •Baby Boomers most likely will welcome direct mail. •Gen X can go in either direction. •Gen Y most likely will trash the direct mail piece
  • 5. 64% PLAN ON INCREASING NEED TO PLAN CORRECTLY TO USAGE. HAVE SUCCESS While nearly 2 in 3 entrepreneurs (representing 64%) plan on increasing their email marketing efforts…. ….. email is becoming less and less receptive due to low open rates. Currently Open Rate is 5-10% Read Rate is less than 1%
  • 6. When Using Video Email and Video Text Messages Open Rate Increases by 95%!
  • 7. NETWORKING EVENT MARKETING SPEAKING ENGAGEMENTS  Networking in Person continues to be the strongest and most successful marketing tool. People like to work with people that they like and trust.  A significant 60% of entrepreneurs plan on increasing their networking, event marketing and speaking engagements.  Business to Business has the highest increase (67%) while Business to Consumer is still growing strong, however at 53%.
  • 8. Over 70% of Networking Attendees Do not follow up with the people they meet.  Essential to Follow up Using an Effective Drip Campaign.  Using a Video Campaign increases Your Open Rate by 95%.
  • 9.
  • 10. 80% of entrepreneurs plan on keeping their Marketing Press Release Strategies with 43% planning on increasing its usage.  Businesses are employing Press Releases to be completed on their businesses by outside firms.  52% that plan on employing outside firms are small business owners. Only 24% of larger companies (those employing 500- 1000) employees plan on increasing this marketing strategy.
  • 11. With Over 97% of Consumers starting their search online for just about any product or service, it is understandable why 46% of entrepreneurs are increasing their online advertising efforts. Large businesses are planning to be more aggressive with online strategies. (53%)
  • 12. SEARCH ENGINE OPTIMIZATION (SEO) Not surprisingly, most Entrepreneurs (71%) Are planning on increasing Their SEO efforts.
  • 13. Video SEO With Google purchasing YouTube Video is growing rapidly. By 2014, 80-90% of the Internet Content will consist of video. Grab Your Online Real Estate before it is too late. Video SEO is here!
  • 14. 55% of entrepreneurs have either no plans to use or will decrease their use of print ads.  Baby Boomers are still reading Print Ad.  Know your Niche Market to ensure you are marketing the correct way to your audience.  With less businesses advertising via print, it could lower the cost.
  • 15. Most entrepreneurs have no plans to use radio ads. (68%)  Generation X- Talk Radio Listeners  Window-of-Opportunity to Communicate with this target market?  Possible Lower Costs.  Business to Consumer are more likely to use this avenue (11%) compared to Business to Business (5.1%)
  • 16.
  • 17. PRLog (Press Release) - Sep 10, 2011 – 1. Online Content Marketing In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increase…as will your sales.
  • 18. Cisco predicts that 80% of all internet traffic will be video by 2015. Other predictions indicate that this will occur by 2013. If you’re not learning about how to use video to grow your business online, it’s time to get started. Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game. Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and “in touch.
  • 19. Facebook will reach 1 Billion members in late 2011 or early 2012. That’s almost one quarter of the world’s population as members on one web site. If you don’t have a Facebook page, now is the time to get one. Social media isn’t just for idle workers. Businesses are using social media to connect to a larger world of customers. Twitter, Facebook, LinkedIn and others are leading the way. But don’t just be a follower. Lead the way by using these great business applications that are taking social media one step further: Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco. From webcasting, and video sharing to cutting edge business networking applications, our world is going Social. Don’t get left behind. Be an early adapter and get a “leg up” on your competition.
  • 20. 2012 Marketing 1. SEO Optimization- you need to get your brand/website found by search terms that your clients use to find your product or service. 2. Local Places- An Affordable way to get on page #1 (and stay there!) of Google and other search sites 3. Video Marketing. Imperative that you learn how to market yourself using video.
  • 21. MOBILE VIDEO MARKETING VIDEO SEO Project Manager Project Manager Blake Goodwin Cory Michael Sanchez
  • 22. Report Statistics Provided by Social Media Marketing 2011. FREE ONE-HOUR STRATEGY SESSION WITH A LOCAL GUERRILLA MARKETING PROJECT MANAGER
  • 23. To Register for Your Free One-Hour Strategy Session Please provide the following information and email to Strategy4Success@cox.net You will receive a response within 48 hours.  First and Last Name  Cell Phone  Email Address  Best Time To Reach You  Your Time Zone
  • 24. Future On-Line Workshops and Powerpoints  How to Use Facebook.  How to Use Linked In.  How to Use TwitterFeed.  How to Use The Power of Google Marketing Plan (for Real Estate Professionals)  How to Use Article Writing Properly.  How to Blog/Vlog.