1. In what ways can a company divide a
market into segments?
Benefits sought
Risk Preference
Available Resources
Geography
Need Based Market
Usage rate

2. Usage rate
Depends upon different groups of people

3. Geography
South indian use coconut oil
North indian use mustard oil

4. Benefits sought
Whether company gets benefits or not if its market
gets segmented?

5. Risk preference
Without risk market segmentation is not possible

6. Available resources
Can company be able to do market segmentation from
available resources?

7. Current income
Can market segmentation be done from
current income of company?

8. Assets
What is the total assets of company ? will it be able to
bear market segmentation?

9. savings
What is the total saving ?will it be able to bear
market segmentation?

10. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern