Assent Consulting Group provides customized training courses for marketing, sales, brand, and channel managers. Their courses are tailored by both content and delivery method. They offer introductory, intermediate, and advanced level courses (101, 201, and 301). All courses and modules within each level are further customized based on factors like industry, category, and experience. Assent has trained over 1,000 managers from 80 Fortune 500 companies, giving them expertise to modularize and customize their training.

1. © Copyright Assent Consulting Group
COMPETENCIES AND CAPABILITIES
Assent’s courses are tailored in two ways: content; and how they are taught/delivered.
Each module (and the course) is available for new, experienced or senior Sales and
Marketing Managers, Brand Managers and Channel Managers.

2. © Copyright Assent Consulting Group
This document has been designed to provide an at-a-glance and
detailed views of the courses, capabilities and disciplines that Assent
supports and trains. In producing this, Assent recognises that every
client is unique. In taking a client’s managers and brief for training,
Assent respects the different industries, categories and channels
each client works in, and the different stages in their careers that each
Manager has reached.
All courses are taught at entry, intermediate and advanced levels
(101, 201 and 301 for short), and within these levels, the modules
that are taught are further customised depending on the industry,
category and experience of the Manager. This level of customisation
for a complex topic such as Strategic Marketing is possible because
Assent has worked with over 80 Fortune 500 companies in the past 10
years and trained over a thousand managers. This has provided the
basis for modularising and customising the content, and the learning
methods, to a high level.
ABOUT THIS DOCUMENT

3. © Copyright Assent Consulting Group
Responsib
ilities: SKUs • Sm
allBrand
Com
pe
tencies: Assist • Report •
Execute
Compete
n
cies: Assist • Report
•
Execute
Remit: 0 - 1 year horizon
Remit: 0 - 1 year horizon
N
ext Promotion: Brand Manager Level
N
ext Promotion: Brand Manager Level
Assistant
Brand Manager
• Marketing
Assistant
Responsibiliti
es: Big Brand • S
m
alPortfolio
Compete
ncies: Manage • Present
•Operate
Compete
ncies: Manage • Present •
O
perate
Remit: 1 - 3 year horizon
Remit: 1 - 3 year horizon
NextProm
otio
n: M
arketing Manager • Group Marketing
M
anagerLevel
NextProm
otio
n: M
arketing Manager • Group Marketing
M
anagerLevel
Brand
Manager •
Senior Brand
Manager
Responsib
ilities: Category
•Portfolio
Competencies:Dir
ect • Coach, Critique, Ch
allenge•Strategise
Remit: 3 - 5 year horizon
Remit: 3 - 5 year horizon
NextProm
otion:
M
arketing Manager • Commercial Manage
r/DirectorLevel
NextPromotion:
M
arketing Manager • Commercial Manage
r/DirectorLevel
Marketing
Manager •
Category
Director
MARKETING
COMPETENCIES AND CAPABILITIES
When choosing a course for junior Marketers with
the above competencies and responsibilities, 101 (a
short form way of saying junior/entry level courses),
is the ideal workshop to send high-potential
Marketers on, in the first two years in their career.
Assent’s 201 course is ideal for Brand Managers with
the above competencies and responsibilities who have
the stretch to become a Senior Brand Manager within
2–3 years. The modules taught are similar to the more
advanced course and provide a great foundation for
further career moves beyond the Senior role.
Assent’s301course,issuitableforMarketingManagers
who are on their way to becoming a Director and
have the competencies and responsibilities shown
above. 301 has extra elements over and above the
Intermediate course and these complement any
skill gaps that may not have been acquired in the
Manager’s journey to this point.
Entry Level Intermediate Advanced
All courses are taught at Entry, Intermediate and Advanced levels (101, 201 and 301). Within these levels, the modules taught are further customised depending
on the industry, category and experience of the Manager. Both the instructional design and the content is tailored to the 101, 201 and 301 levels.

4. © Copyright Assent Consulting Group
Responsibilit
ies: Data • Analy
sis•Claimes
Com
pe
tencies: Assist • Report •
Execute
Compete
n
cies: Assist • Report
•
Execute
Focus: Promotional half year
Focus: Promotional half year
N
e
xt Promotion: Account / Customer M
anag
er
N
ext Promotion: Account / Customer M
anag
er
Account /
Customer
Executive •
New Account
Manager
Resp
onsibilities:Top
line • Execution
•Activation•Cla
im
s
Com
pet
encies: Critical • Visual •
Creative
Scope: 12 - 18 months
Scope: 12 - 18 months
NextP
rom
otion: Channel Manager • Business M
anager
NextP
rom
otion: Channel Manager • Business M
anager
Account /
Customer
Manager
Res
ponsibilities:Su
pport Business o
rChannelManag
er
Competenc
ies: Numeric • Pragmatic
•Analytical
Scope: 6 - 12 months
Scope: 6 - 12 months
NextPr
om
otion: National Account or Custom
er M
anager
NextPr
om
otion: National Account or Custom
er M
anager
New or
State National
Account
Manager
SALES
COMPETENCIES AND CAPABILITIES
Entry Level Intermediate Intermediate State / National
For Managers with the above competencies and
responsibilities Assent’s entry level course, or 101
– can be done any time in the first two years of the
Manager’s career. It provides the foundation content
and skills for the Intermediate and Advanced.
The 201 course is ideal for Account Executives with
the above competencies and responsibilities who
are about to be promoted or who have just been
promoted to a National or State role. This course is
designer for Managers with stretch to develop into
National Managers and eventual Sales Directors.
Assent recommends the Intermediate 201 courses to
prepare a Manager with theabove competencies and
responsibilities for the National role or a Senior State
role.
All courses are taught at Entry, Intermediate and Advanced levels (101, 201 and 301). Within these levels, the modules taught are further customised depending
on the industry, category and experience of the Manager. Both the instructional design and the content is tailored to the 101, 201 and 301 levels.
© Copyright Assent Consulting Group

5. © Copyright Assent Consulting Group
R
esponsibilities:F
ull P&L • Second
arySupplyChain
Competencies:Predic
tive • Political • Ethical •
Reflective•Imaginative
Scope: 6 - 12 months
Scope: 6 - 12 months
NextPr
om
otion: National Account or Custom
er M
anager
NextPr
om
otion: National Account or Custom
er M
anager
Business /
Channel
Manager
Respon
sibilities:Veryla
rge national; ent
irechannel(e.g.
Grocery)
C
om
petencies:Managein
vestment for growth / R
O
Istrategizedirect•Coac
h
Focus:18m
onths; investment management 2
-3yearsout
Focus:18
m
onths; investment managem
ent
2
-3yearsout
NextP
rom
otion: Channel Manager • Business M
anager
NextP
rom
otion: Channel Manager • Business M
anager
Senior
Account /
Customer /
Business /
Channel
Manager
SALES
COMPETENCIES AND CAPABILITIES
Advanced Advanced Customer / Channel
The 301 course prepares the Manager with the above competencies and responsibilities for either a very large
customer role or a National Channel Manager role.
All courses are taught at Entry, Intermediate and Advanced levels (101, 201 and 301). Within these levels, the modules taught are further customised depending
on the industry, category and experience of the Manager. Both the instructional design and the content is tailored to the 101, 201 and 301 levels.
© Copyright Assent Consulting Group

6. © Copyright Assent Consulting Group
YOUR QUESTIONS ANSWERED
Next Steps and Contact Us
Other Downloads Available
If you would like to discuss any of these
workshops or approaches, please contact
us on the details below.
PHONE: +61 9591 1223
EMAIL: info@AssentCG.com
What is the easiest way to
access Assent’s courses and
workshops?
Workshops can be done one-on-one for
one day, either face-to-face in your offices,
at Assent’s offices, or online using Skype
for Business. The most important delivery
approach is the one that suits the client most.
Please don’t hesitate to contact us if you
have any need for professional development
in the future.
• Course Overview – Marketing
• Course Overview - Sales
• Sample tools, templates and checklists
for Marketers and Sales Managers
Please refer to
www.AssentCG.com for
questions you may have