The document discusses the conventions of film posters and compares the poster the author created to these conventions. It notes that conventional posters usually feature a prominent photo or image, typography suited to the theme that is easily recognizable, and lasting appeal/recognizability. They also often include reviews and present institutional information like the director at the bottom. The author then explains how their poster follows these conventions by using a edited central photo, custom but DIY-style typography, easily recognizable iconography and colors, relevant reviews, and institutional info at the bottom in a conventional font.

1. Comparing my poster to
conventional posters

2. Conventions of Film Posters
• The prominent feature of a poster is a photograph or image.
• The chosen typography can be easily recognised and is
suited not only to the theme of the poster but also the
production.
• The poster should have lasting appeal and recognisability
(e.g. iconic posters such as those for Pulp Fiction and Star
Wars)
• Often posters include reviews from journalisms such as
newspapers or magazines.
• Institutional information (director, producer and those who
worked on the film) is presented at the bottom of the page.

3. The prominent feature of a poster is a
photograph or image
• As stated earlier, posters
conventionally
have
a
photograph or image as
their centrepiece. I have
followed this convention as I
have used a photo of Neck
Deep performing to a large
crowd and then edited the
photo to make their vocalist
Ben stand out against the
dark crowd, highlighting that
the band member is the
important character.

4. The chosen typography can be easily
recognised
• I created the typography on
the top half of the poster
myself and wanted to
connote a DIY feel as it
looks as if it has been
written in paint. As I created
it myself, it is in use no
where else and therefore
can only be associated with
my production.
• The text used for the
institutional information at
the bottom is known as ‘SF
Movie’ and is conventionally
used as the font for
institutional information

5. The poster should have lasting appeal and
recognisability
• The poster is easy to relate
to for my target audience as
they are already familiar
with the concept of going to
a show and iconography
such as a microphone and
monitors on stage.
• The
poster
is
easily
recognisable due to the
bright and also contrasting
colours, as well as the title
which is in large writing and
has a unique font making it
difficult for the audience to
confuse this poster with
another.

6. Often posters include reviews from
journalisms
• My poster has two reviews,
one from NME (A music
magazine) and one for On
Set (a indie film magazine I
created). These reviews are
relevant as my production is
both about music and an
independent
film.
The
format is also conventional
as it shows a quote from the
review and the rating the
production was given.

7. Institutional information is presented at the
bottom of the page
• My institutional information
is presented a the bottom of
the page meaning my
poster follows conventions.
Also, it follows conventions
as the font I used, SF
Movie, is conventionally
used
for
institutional
information on posters.