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In What Ways Does Your Media
Product Use, Develop or Challenge
  Forms and Conventions of Real
        Media Products?
Our media product uses forms     The opening of Juno shows the
and conventions of real media    main character, Juno, going for a
products. Examples of this are   walk, then she suddenly transitions
our camera shots. At the         into a cartoon-like world. We
beginning of our course, we      wanted to copy the same
studied many different           atmosphere this scene had, so we
camera shots and angles          made our opening of our main
(such as canted, crane, match-   character walking around looking
on-action etc) that are often    sad and lonely whilst everybody
used in high-budget              ignored her.
hollywood movies. This
helped us to figure out what
kind of angle we would be
best for each scene. We drew
influence from various
different film openings, but
our main influence was a film
called Juno.
• Our media product
  develops the forms
  and conventions of
  real media products.
  We develop the “teen
  coming of age” theme
  by using a dual-
  protagonist as the
  main characters. As
  well as this, one of
  the characters is a
  female black
  person, which
  unfortunately isn’t a
  common sight to see
  when it comes to
  genres such as this. By
  casting like this, we
  have broadened our
  target audience and
How Does Your Media Product
Represent Particular Social Groups?
• In terms of social groups, our film represents
  the middle class. In terms of stereotypes, it
  could be argued that our main character falls
  into the “loner” category, seeing as nobody
  likes her and she doesn’t fit in with anybody.
  We also challenge the “preppy group”
  stereotype and show them to be
  ignorant, thinking they’re better than other
  people. This is shown in the scene where the
  protagonist tries to fit in but gets rejected.
What Kind of Media Institution Might
 Distribute Your Media Product and
               Why?
• I think an independent distribution company
  would be the best choice for our film in terms
  of distribution. It would be marketed through
  a viral campaign by advertising social
  networking sites, mainly because teens are
  our target audience, and teens make up a
  large number of active social network users.
• An independent company such as Working
  Title 2 would be the best distributor for our
  film. Being distributed by an independent
  distributor such as Working Title 2 will help us
  reach our target audience, since they have
  distributed box office hits such as Shaun of the
  Dead and Billy Elliot.
• I think an independent distribution company
  would be the best choice for our film in terms
  of distribution. It would be marketed virally
  through social networking sites, mainly
  because teens are our target audience, and
  teens make up a large number of active social
  network users.
• An independent company such as Working
  Title 2 would be the best distributor for our
  film. Being distributed by an independent
  distributor such as them would help us to
  reach our niche target audience and get our
  film well-known outside of the UK as well.

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Presentationnn

  • 1. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
  • 2. Our media product uses forms The opening of Juno shows the and conventions of real media main character, Juno, going for a products. Examples of this are walk, then she suddenly transitions our camera shots. At the into a cartoon-like world. We beginning of our course, we wanted to copy the same studied many different atmosphere this scene had, so we camera shots and angles made our opening of our main (such as canted, crane, match- character walking around looking on-action etc) that are often sad and lonely whilst everybody used in high-budget ignored her. hollywood movies. This helped us to figure out what kind of angle we would be best for each scene. We drew influence from various different film openings, but our main influence was a film called Juno.
  • 3. • Our media product develops the forms and conventions of real media products. We develop the “teen coming of age” theme by using a dual- protagonist as the main characters. As well as this, one of the characters is a female black person, which unfortunately isn’t a common sight to see when it comes to genres such as this. By casting like this, we have broadened our target audience and
  • 4. How Does Your Media Product Represent Particular Social Groups?
  • 5. • In terms of social groups, our film represents the middle class. In terms of stereotypes, it could be argued that our main character falls into the “loner” category, seeing as nobody likes her and she doesn’t fit in with anybody. We also challenge the “preppy group” stereotype and show them to be ignorant, thinking they’re better than other people. This is shown in the scene where the protagonist tries to fit in but gets rejected.
  • 6. What Kind of Media Institution Might Distribute Your Media Product and Why?
  • 7. • I think an independent distribution company would be the best choice for our film in terms of distribution. It would be marketed through a viral campaign by advertising social networking sites, mainly because teens are our target audience, and teens make up a large number of active social network users.
  • 8. • An independent company such as Working Title 2 would be the best distributor for our film. Being distributed by an independent distributor such as Working Title 2 will help us reach our target audience, since they have distributed box office hits such as Shaun of the Dead and Billy Elliot.
  • 9. • I think an independent distribution company would be the best choice for our film in terms of distribution. It would be marketed virally through social networking sites, mainly because teens are our target audience, and teens make up a large number of active social network users.
  • 10. • An independent company such as Working Title 2 would be the best distributor for our film. Being distributed by an independent distributor such as them would help us to reach our niche target audience and get our film well-known outside of the UK as well.