1. Ci&T and Technical
Web Strategy Service
Powering Enterprises with lean and
value driven open source CMS
services
June - 2012
www.ciandt.com

2. Agenda
• About Ci&T
• Ci&T CMS Services
• Services Goals
• Services Capabilities
• Drupal Expertise
• Cases
• Q&A and final notes
www.ciandt.com

3. } Ci&T at a glance
Founded in 1995
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,500+
Annual growth: 40%
Providing high performance teams to our clients
www.ciandt.com / @ciandt

4. } How we do it
Agile development is a conceptual framework for software
engineering based on iterative and incremental development.
Ci&T runs 100%
Specifically tailored to the speed of delivery. Agile projects!
www.ciandt.com / @ciandt

5. }Smart Presence
“It doesn’t seem like you are that far away”!
“Since we have been using Skype the phone quality has improved greatly and
the added benefit of being able to see the team and interact with the app on the
iPad has been a big help. I think it has helped speed up the ability to understand
any issue or questions we have had. Overall, I feel like our Skype meetings have
added value to the project… it doesn’t seem like you are that far away” – USA
Ci&T Client
www.ciandt.com / @ciandt

6. So what are you
looking for?
An average team, responding to requests at
a minimal cost
Or…
A high-performance team,
delivering value quickly and
constantly

7. What makes a
high-performance
team?

8. } What makes a high-performance team?
Talent
Ability to attract and retain the best
Best place to work – 5 years in a row
Average tenure: 4+ years
Low turn-over rate
Enthusiasm – you can feel it in the air!
www.ciandt.com / @ciandt

9. } What makes a high-performance team?
Skills Mastery
Agile delivery in 100% of engagements
Direct and daily communication – no walls
Short cycles of feedback
Quick learning
Hyper-productive teams
www.ciandt.com / @ciandt

10. } What makes a high-performance team?
Autonomy
Stable units working together for a long time
High trust environment
Strong commitment to other members of the
team – and to our clients
www.ciandt.com / @ciandt

11. } What makes a high-performance team?
Lean frame in mind
More value Problem-solving mentality
Business value
Elimination of waste
Value engineering to prioritize according to business
Continuous improvement
Overhead significantly lower
8% vs. 30% - onsite:offshore ratio
Stories
www.ciandt.com / @ciandt

12. } What makes a high-performance team?
Vision and Shared
Purpose
Proactivity and Collaboration
Redefine the value generated by IT for clients and the end user
Stimulate through challenges and the opportunity to innovate
Inspire entrepreneurship
www.ciandt.com / @ciandt

13. There is a gap…
Information
Marketing
Technology
•Total Cost to support
•Application Management •Generate more revenue
•Decrease dependency from IT •Create loyalty
•Cross-brand leverage •Speed, speed, speed
•Boost ability to innovate •Really leverage digital
•Responsiveness to business •Flexibility, freedom to be creative
demands •IT should not restrict me
•Agencies take forever to deliver, •IT must be less expensive
then the blame is on us for delays •I love my agencies, if only IT would
•That’s impossible to implement! cooperate more
•Approval process and compliance •After the creative is done, why IT
•Let’s reuse assets! takes so long?!
•Deployment needs to be planned •No, the deadline is not negotiable

14. Ci&T Technical Web
Strategy Service
Provide High Performance Teams to implement large
scale digital marketing strategies, by using best
solutions and practices for implementing
• WCMS based websites
• Analytics
• SEO
• mobile sites and
• assets reusability
Providing Lean management of multi-branded websites
www.ciandt.com

15. Ci&T Technical Web
Strategy – Bridging that gap
Needs Benefits
- Improved Communication Managing support of the solution implementation by interacting
between vendors with all parties, providing guidance and assistance on all matters
- Partners Players related to the solution implementation
- Web Experience Seasoned teams on implementing A/B Testing, SEO, Analytics,
Management Content Editing Experience and Channels Content Driven
- CMS technical expertise bringing a successful strategy implementation
- Flexibility to Marketing Support, guidance and implementation of
CMS/Frameworks/Components what will provide Marketing
teams with the flexibility and agility needed to manage websites
content and layout.
- Lean Portfolio Management Improved visibility of websites implementation pipeline, as well
as best usage of teams capacity, preventing peaks and valleys of
allocation – thus minimizing waste
- More with less Periodic reviews of indicators
Reusability Strategy implementation
Digital Assets Management implementation
www.ciandt.com

16. Capabilities Areas
www.ciandt.com

17. Desktop Site Users
Mobile Site Users
Content Managers
site.com m.site.com site.co.jp
Platform Engineering
Backup and Restore
Platform Operations
Application Support
CDN
Compliance
Monitoring
Security
CMS/framework
Web Servers
Database Servers
Third party components / Dependencies
www.ciandt.com

18. Ci&T Drupal
Expertise
 500+ Enterprise Drupal sites built/maintained
 300+ Drupal experts across the globe
 Acquia Partner
 One of biggest Drupal shops in the world
www.ciandt.com

19. Ci&T - CMS and Drupal
Thought Leadership
 Ci&T Drupal Association Member
 Drupal events
 DrupalCon Denver
 DrupalCamps in NJ/NY/PA
 Drupal Business Summits CA/GA
 Spoke at DrupalCon Munich Aug 2012
 DrupalCon Sao Paulo Dec 2012
 Active on Drupal community
 CMS/Drupal articles on CMSwire
 http://www.cmswire.com/author/felipe-rubim/
www.ciandt.com