This document discusses e-business and compares it to e-commerce. It notes that e-business involves using new technologies to improve business performance through low costs and open connectivity, connecting value chains across businesses. Some key differences between traditional business and e-business are discussed, including that e-business requires a non-linear "journey" approach rather than step-by-step planning due to ongoing change. Potential benefits of e-business include generating new revenues and reducing costs through efficiencies, customer retention through personalized offerings, and improving brand image.

1. e-B us ines s
Dis cus s ion with UW S tudents

2. A genda (from A bs tract)
 e-Business vs e-Commerce vs Internet
 What makes e-Business different from business?
 The rise and fall of the dot.com economy
 Successful models for e-Business
 The drivers of benefit for e-Business applications
 The value of Brand with e-Businesses
 The potential for e-Business in Insurance and high
quality on-line Financial Advice

3. e-B us ines s vs e-C ommerce
E-Business:
Improving business
E-Commerce:
E-Commerce performance through low cost and
• marketing open connectivity:
• selling
• buying of products and • New technologies in the value chain
services on the Internet • Connecting value chains across businesses
in order to :
• Improve service/reduce costs
• Open new channels
• Transform competitive landscapes
e -Bu s ine s s is m ore th an s e lling and m arke ting online !

4. e-B us ines s vs B us ines s
Re- Re-
Assess Assess
‘Traditional’: Implement ‘E-Business’: Implement
Implementation Implementation
Planning Planning
Opportunity Opportunity
Analysis Analysis
Understand Business Understand Electronic Business
Traditional business organization Characteristics of an “Electronic Business
‘develop step by step’: journey”:
 Definitions are clear  Definitions of the future are ‘fuzzy’
 No change in the business and technology  Permanent and unpredictable change in the
environment business and technology environment
 High time pressure  Time to market and speed are major competitive factors
 Continuous learning  Continuous learning & fast adaptation is required
E-Business is not a project - but rather a journey that requires vision and non-linear procedures

5. E xperimentation and Learning
Short Strategy Formulation loops
Product
awareness
development
Being a
Procurement Marketing
learning
learning
Emerging e-Strategy Supplier network
Inbound
Customer network
Connected Enterprise
logistics
Outbound
logistics
Production Sales
Customer
service
Continuous experimentation through specific Solutions
Prototyping

6. The B enefits of e-B us ines s
 Generate additional Revenues
 New markets
 New products
 New customers
 Reduce Costs (Integration and ‘Collaboration’)
 Process efficiency
 Reduce IT variety and -complexity
 Synergies with other initiatives
 Customer Retention (‘Added Services’ and ‘Virtual Community’)
 Know more about your customers
 Integrated channel management
 Proactive and personalized offerings
 Improve Image / Position Brand
 Applying innovative technologies
 Leadership enterprise
 Address younger customer segments
 Not to miss the boat
 Keeping options open
 Acquire know-how
 Focused investments