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WeChat for the
Personal Power User
	
	
	
Abe	Sorock	
Global	Shapers	Beijing	II	Hub	
April	29,	2017
A	power	user…	is	a	computer	user	who	uses	advanced	
features	 of	 computer	 hardware,	 operaDng	 systems,	
programs,	 or	 web	 sites	 which	 are	 not	 used	 by	 the	
average	user.		
	
A	 power	 user	 may	 not	 have	 extensive	 technical	
knowledge	 of	 the	 systems	 they	 use…	 but	 is	 rather	
characterised	 by	 the	 competence	 to	 make	 the	
broadest	or	most	general	use	of	computer	programs	
or	systems.		
	
--”Power	User”	defini.on	from	Wikipedia
Three Theses
1.	WeChat	is	(uniquely)	the	digital	layer	over	your	natural	‘real-world’	life.
Three Theses
1.	WeChat	is	(uniquely)	the	digital	layer	over	your	natural	‘real-world’	life.		
	
2.	Like	your	senses	and	mind,	it	directs	your	a1en3on	to	certain	informaDon		
and	away	from	the	rest.
Three Theses
1.	WeChat	is	(uniquely)	the	digital	layer	over	your	natural	‘real-world’	life.		
	
2.	Like	your	senses	and	mind,	it	directs	your	a1en3on	to	certain	informaDon		
and	away	from	the	rest.	
	
3.	The	O2O	(online-offline)	loop	that	you	build	with	WeChat	becomes	your	life.
Three Theses
1.	WeChat	is	(uniquely)	the	digital	layer	over	your	natural	‘real-world’	life.		
	
2.	Like	your	senses	and	mind,	it	directs	your	a1en3on	to	certain	informaDon		
and	away	from	the	rest.	
	
3.	The	O2O	(online-offline)	loop	that	you	build	with	WeChat	becomes	your	life.	
	
So,	people	who	set	up	their	WeChat	purposefully	get	real-life	superpowers.
•  What does that mean?
•  Stop being barraged by meaningless information and noise.
•  Get access to information/conversations we want to be part of.
•  Strengthen relationships with people who are important to us.
•  Study and adopt what top performers do (behind the scenes).
Quick Intro
•  From DC, in China 7 years
•  CEO, Atlas China. Staffing, sales,
strategy.
•  AmCham YPC/Entrepreneur Forum
•  Global Shapers Beijing
•  Moishe House
•  What’s your name?
•  What do you do in Beijing?
•  What made you interested in joining the session today?
•  Can you share a story where WeChat added value in your life?
Quick Group Intro
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
•  You’re less stressed out by your messages.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
•  You’re less stressed out by your messages.
•  You stay top of mind with your important contacts.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
•  You’re less stressed out by your messages.
•  You stay top of mind with your important contacts.
•  You can easily do more to build and strengthen relationships.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
•  You’re less stressed out by your messages.
•  You stay top of mind with your important contacts.
•  You can easily do more to build and strengthen relationships.
•  You make it easier for other people to help you with what’s important.
Today’s Goals
•  Get our heads around the real power and potential of WeChat for our
day-to-day lives.
•  Start setting up your WeChat so that:
•  You’re aware of and get involved in cool things in the city more often.
•  You find it easier to connect with your kind of people.
•  You’re less stressed out by your messages.
•  You stay top of mind with your important contacts.
•  You can easily do more to build and strengthen relationships.
•  You make it easier for other people to help you with what’s important.
•  You’re poised to develop further as a leader if you want.
Key Principles of Personal WeChat
1. Most information is not public – the default is you miss it.
2. Feedback loops. Better your life, better your WeChat – it’s a cycle!
3. WeChat is other people’s window into your life.
4. You can’t keep up, the best you can do is pick your battles.
5. Your activity on WeChat is following some script. Did you choose it?
•  We’ll get more out of WeChat forever by making changes in real time.
•  These slides will present practical action we can do right now based
on the principles we’ve discussed and best practices from experience.
•  If you have any questions, supporting examples, or ideas, chime in to
share!
Our Format Today
•  A lot of ways to do this:
•  City/location tag
•  Industry tag
•  Interest groups (squash, frisbee, etc.)
•  You can share moments to just these people, i.e., friends
or professional.
•  You can also choose NOT to share moments to a certain
category.
•  Can add notes too.
•  People can’t see how they’re tagged.
Tag Your Contacts
•  I pin almost my full top screen and then don’t scroll
down that far during the day.
•  If it would be a disaster to miss a message from
someone, pin them.
•  This also makes it a lot more likely that you toss a
message off.
•  If you manage a group, sticky it.
•  Think it through, figure out who really needs to hear
back from you quickly – then give yourself permission
to let everyone else chill until you’re ready.
Sticky Important Conversations
•  Maybe the most key and underrated function of social WeChat.
•  There’s probably a group with all of the people you should be friends with and
you haven’t found it … if not, you should start it.
•  There’s no way to search groups, you can only get in through relationships.
•  Certain groups can change what you think is going on in tech, industry, a city.
•  Contribute to groups. Post your favorite article.
•  Add the leader and other people who are contributors. Pull people out of
groups into your life.
•  You never see what people are doing. You need to ask very specifically. You
can sit right next to someone and not know.
•  Change your name in groups to reflect your specific goals and interests there.
•  Advanced challenge: start a group yourself.
Get Into Groups
•  If you aren’t getting value from a group, get out of there!
•  Huge distraction/bandwidth drain.
•  Give yourself permission right now to scroll through groups
and leave as many as you can.
•  True of all life but especially WeChat, if you let garbage get
mixed in with gold, you’re in trouble.
Get Out of Groups
•  Moments is super useful IFF you care about the people.
•  You can’t bulk block unfortunately but block a few each day.
•  This makes it so that you can really focus on keeping up
with key people.
•  You don’t want to tune out or miss moments. People share
amazing stuff. Don’t let this become noise.
Block People’s Moments
•  People love this. It’s a nice, solid little gesture.
•  You get someone’s attention for a minute. They might ping
you. Very inexpensive way to get on someone’s mind.
•  Don’t like indiscriminately, but do if you appreciate something.
•  If you see someone just posted a moment, ping them. They’re
looking at their phone.
•  Also re moments – if you’re about to meet someone, check
their moments. Wow!
Like People’s Moments
•  Give people hooks to know you and help you!
•  Be added value. Don’t post dumb stuff or spam, repetitive, etc.
•  Regular posting (if valuable) is really good. You stay top of mind.
•  Every time you post a moment, people will reach out to you who
wouldn’t otherwise have.
•  Good things to post: articles, events, family stuff, personal/professional
wins. If it’s done well people love it.
•  Some creative moments displays. Sights, videos, 9-image posters, etc.
•  Ask questions if you want.
•  If you don’t like moments to hang around, delete them!
•  Everyone has a story about how they posted a moment and it turned
into a referral, date, etc.
Post On Moments
•  Everyone treats WeChat a little differently. There’s not a clear
etiquette.
•  If someone hasn’t responded to you, and you’re going for them,
go through now and ping again.
•  Be cooler about WeChat than other forms of communication.
This is always true, but especially this medium.
Ping someone who hasn’t got back to you yet.
•  Look at WeChat (or below pinned conversations) only at certain times.
•  You can change your name and/or edit your personal info to:
•  Put on an away or traveling message (even when you’re not).
•  Facing deadline / offline til X time, etc.
•  Manage expectations around response time.
•  Make it a habit to get out of groups and block moments, don’t get
cluttered!
Set boundaries! Make WeChat work for you.
•  WeChat makes it much more valuable to know great people. They’ll put
you in groups, you’ll see about their events, etc.
•  If you have WeChat friends you’ve never met in person, or want to
connect to people in groups, invite them to coffee or better yet an event.
•  If you meet someone at an event, add them and then get to see
everything they post.
•  QR codes for anything you’re trying to do.
•  Post moments so people can track you.
Going forwards: Working the O2O Circuit
•  What interesting stuff have we seen or decided to do?
•  What’s the best group you’re in, or the coolest thing you’ve
seen someone do with WeChat?
•  Further interest?
•  WeChat for event organizers
•  WeChat for community managers
•  WeChat for business and specific business cases.
Q & A
•  Thanks for coming!
•  New group we’re creating right now: WeChat Best Practices. If you see
something impressive post what it is and why. Could be group
management, a clever or creative moment, excellent share etc.
•  This is important, so let’s keep getting better at it!
Closing

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Wechat for the Personal Power User - World Economic Forum - Shaper Training

  • 1. WeChat for the Personal Power User Abe Sorock Global Shapers Beijing II Hub April 29, 2017
  • 2. A power user… is a computer user who uses advanced features of computer hardware, operaDng systems, programs, or web sites which are not used by the average user. A power user may not have extensive technical knowledge of the systems they use… but is rather characterised by the competence to make the broadest or most general use of computer programs or systems. --”Power User” defini.on from Wikipedia
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  • 13. •  What does that mean? •  Stop being barraged by meaningless information and noise. •  Get access to information/conversations we want to be part of. •  Strengthen relationships with people who are important to us. •  Study and adopt what top performers do (behind the scenes).
  • 14. Quick Intro •  From DC, in China 7 years •  CEO, Atlas China. Staffing, sales, strategy. •  AmCham YPC/Entrepreneur Forum •  Global Shapers Beijing •  Moishe House
  • 15. •  What’s your name? •  What do you do in Beijing? •  What made you interested in joining the session today? •  Can you share a story where WeChat added value in your life? Quick Group Intro
  • 16. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often.
  • 17. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people.
  • 18. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people. •  You’re less stressed out by your messages.
  • 19. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people. •  You’re less stressed out by your messages. •  You stay top of mind with your important contacts.
  • 20. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people. •  You’re less stressed out by your messages. •  You stay top of mind with your important contacts. •  You can easily do more to build and strengthen relationships.
  • 21. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people. •  You’re less stressed out by your messages. •  You stay top of mind with your important contacts. •  You can easily do more to build and strengthen relationships. •  You make it easier for other people to help you with what’s important.
  • 22. Today’s Goals •  Get our heads around the real power and potential of WeChat for our day-to-day lives. •  Start setting up your WeChat so that: •  You’re aware of and get involved in cool things in the city more often. •  You find it easier to connect with your kind of people. •  You’re less stressed out by your messages. •  You stay top of mind with your important contacts. •  You can easily do more to build and strengthen relationships. •  You make it easier for other people to help you with what’s important. •  You’re poised to develop further as a leader if you want.
  • 23. Key Principles of Personal WeChat 1. Most information is not public – the default is you miss it. 2. Feedback loops. Better your life, better your WeChat – it’s a cycle! 3. WeChat is other people’s window into your life. 4. You can’t keep up, the best you can do is pick your battles. 5. Your activity on WeChat is following some script. Did you choose it?
  • 24. •  We’ll get more out of WeChat forever by making changes in real time. •  These slides will present practical action we can do right now based on the principles we’ve discussed and best practices from experience. •  If you have any questions, supporting examples, or ideas, chime in to share! Our Format Today
  • 25. •  A lot of ways to do this: •  City/location tag •  Industry tag •  Interest groups (squash, frisbee, etc.) •  You can share moments to just these people, i.e., friends or professional. •  You can also choose NOT to share moments to a certain category. •  Can add notes too. •  People can’t see how they’re tagged. Tag Your Contacts
  • 26. •  I pin almost my full top screen and then don’t scroll down that far during the day. •  If it would be a disaster to miss a message from someone, pin them. •  This also makes it a lot more likely that you toss a message off. •  If you manage a group, sticky it. •  Think it through, figure out who really needs to hear back from you quickly – then give yourself permission to let everyone else chill until you’re ready. Sticky Important Conversations
  • 27. •  Maybe the most key and underrated function of social WeChat. •  There’s probably a group with all of the people you should be friends with and you haven’t found it … if not, you should start it. •  There’s no way to search groups, you can only get in through relationships. •  Certain groups can change what you think is going on in tech, industry, a city. •  Contribute to groups. Post your favorite article. •  Add the leader and other people who are contributors. Pull people out of groups into your life. •  You never see what people are doing. You need to ask very specifically. You can sit right next to someone and not know. •  Change your name in groups to reflect your specific goals and interests there. •  Advanced challenge: start a group yourself. Get Into Groups
  • 28. •  If you aren’t getting value from a group, get out of there! •  Huge distraction/bandwidth drain. •  Give yourself permission right now to scroll through groups and leave as many as you can. •  True of all life but especially WeChat, if you let garbage get mixed in with gold, you’re in trouble. Get Out of Groups
  • 29. •  Moments is super useful IFF you care about the people. •  You can’t bulk block unfortunately but block a few each day. •  This makes it so that you can really focus on keeping up with key people. •  You don’t want to tune out or miss moments. People share amazing stuff. Don’t let this become noise. Block People’s Moments
  • 30. •  People love this. It’s a nice, solid little gesture. •  You get someone’s attention for a minute. They might ping you. Very inexpensive way to get on someone’s mind. •  Don’t like indiscriminately, but do if you appreciate something. •  If you see someone just posted a moment, ping them. They’re looking at their phone. •  Also re moments – if you’re about to meet someone, check their moments. Wow! Like People’s Moments
  • 31. •  Give people hooks to know you and help you! •  Be added value. Don’t post dumb stuff or spam, repetitive, etc. •  Regular posting (if valuable) is really good. You stay top of mind. •  Every time you post a moment, people will reach out to you who wouldn’t otherwise have. •  Good things to post: articles, events, family stuff, personal/professional wins. If it’s done well people love it. •  Some creative moments displays. Sights, videos, 9-image posters, etc. •  Ask questions if you want. •  If you don’t like moments to hang around, delete them! •  Everyone has a story about how they posted a moment and it turned into a referral, date, etc. Post On Moments
  • 32. •  Everyone treats WeChat a little differently. There’s not a clear etiquette. •  If someone hasn’t responded to you, and you’re going for them, go through now and ping again. •  Be cooler about WeChat than other forms of communication. This is always true, but especially this medium. Ping someone who hasn’t got back to you yet.
  • 33. •  Look at WeChat (or below pinned conversations) only at certain times. •  You can change your name and/or edit your personal info to: •  Put on an away or traveling message (even when you’re not). •  Facing deadline / offline til X time, etc. •  Manage expectations around response time. •  Make it a habit to get out of groups and block moments, don’t get cluttered! Set boundaries! Make WeChat work for you.
  • 34. •  WeChat makes it much more valuable to know great people. They’ll put you in groups, you’ll see about their events, etc. •  If you have WeChat friends you’ve never met in person, or want to connect to people in groups, invite them to coffee or better yet an event. •  If you meet someone at an event, add them and then get to see everything they post. •  QR codes for anything you’re trying to do. •  Post moments so people can track you. Going forwards: Working the O2O Circuit
  • 35. •  What interesting stuff have we seen or decided to do? •  What’s the best group you’re in, or the coolest thing you’ve seen someone do with WeChat? •  Further interest? •  WeChat for event organizers •  WeChat for community managers •  WeChat for business and specific business cases. Q & A
  • 36. •  Thanks for coming! •  New group we’re creating right now: WeChat Best Practices. If you see something impressive post what it is and why. Could be group management, a clever or creative moment, excellent share etc. •  This is important, so let’s keep getting better at it! Closing