This communications planning document outlines strategies for reaching target audiences, developing a clear brand and messaging, and implementing communication plans. It discusses determining who to reach through earned media, partnerships and paid advertising. It also covers creating a brand style guide addressing the organization's brand, emotions it evokes, strengths, logo, colors and voice. The document recommends crafting concise, engaging messaging specifying what supporters should do, and evaluating all communications for clarity, focus, engagement and memorability. Plans include defining the current and desired brand, messaging that supports goals, and relationship building with media.