Gregg Levine has over 15 years of experience in marketing, branding, and loyalty programs. He has held positions such as Director of Marketing at Vee Quiva Hotel & Casino, where he developed and implemented a $3M marketing launch strategy. As Director of Marketing, he exceeded EBITDA budgets by 3-7% each year. He also developed training programs that helped employees advance their careers. Levine has a bachelor's degree in business administration and mass communication from Arizona State University.
GPS Public Relations Hires Daniela Balseca as its new content staff writer.
GPS Public Relations is a Veteran Owned Digital Public Relations Agency Hires New Content Staff Writer GPS Public Relations Digital Agency announces Daniela Balseca as its new Content Staff Writer.
Daniela brings her enthusiasm and passion for writing to a new position with the team including writing and editing digital content in English and Spanish.
Facebook Marketing and its place in "Paid, Earned, and Owned Media"Hobsons EMS
Facebook is still the largest social media platform in the world and it continues to reign with Millennials (ages 15-34). A recent study focusing on Millennials in the U.S. shows that 66% (92 million) are still using Facebook compared to only 29% for Twitter.*
Join Justin Estrada, Media Planner at Hobsons on March 12 at 2pm EST, as he shares best practices on how to tap into this large market and target the right students using Facebook. Content will focus on students who aren’t currently familiar with your brand or are considering you on their short lists.
What you’ll learn:
- How paid, earned, and owned media translate to Facebook
- Why paid media is a critical component
- Branding and lead generation techniques
- Targeting the right students
Influencing the Influencers - 10 Steps to Generating Powerful ReferralsPerkMonster
In marketing, there is nothing more powerful than a referral from a trusted source. It's why peer reviews have become so important. How can you set up a marketing strategy to generate referrals? Here are 10 simple tips!
BrightOn Travel - "A Look at the Mark Warner #myweek Campaign" by Dean HarveyCWT Digital
Dean put the Mark Warner ‘#myweek’ case study to great use during his presentation. Linking in well with Bruce’s notion of ‘Human 2 Human’ marketing, Dean explained how well Mark Warner won more customers through an honest, authentic and personal campaign where users were encouraged to upload photos of their Mark Warner holiday in order to win a prize.
Dean explained that people get a sense of accomplishment or kudos when a brand acknowledges them online, which is why it is extremely important to interact with customers on a public platform such as Twitter. Mark Warner did this extremely well during the #myweek campaign, joining in with customer conversations at a local and personal level.
Dean encouraged us all to remember that travel is inherently social and people love to brag and share their holidays through social media.
Jasmine Sandler copyrighted social media programs for corporationsJasmine Sandler
For B2B companies that need to develop a Social Media presence, drive social engagement, get their sales teams selling on B2B social media, these programs address every aspect required for proper B2B Social Media Marketing.
Cision Webinar Slides: Successfully Add Influencer Marketing To Your 2014 Str...Cision
It’s time to re-think the place of influencer marketing in your strategy! 2014 has been dubbed the year of the brand influencer and with only six percent of the average digital marketing budget devoted to influencer marketing, it’s time to prepare so you can successfully add this tool to your arsenal.
PR Couture founder and iMedia Internet Marketing Leader and Innovator Crosby Noricks and Cision’s social media manager Lisa Denten discuss the ins and outs of influencer marketing, and if it’s right for your brand. In this complimentary webinar, you will learn what influencer marketing is, how to take advantage of it, and how to make it work for everyone involved.
This presentation covers:
- 3 Different Types of Brand Influencers (and How to Engage Each One)
- How to Manage an Influencer Marketing Program for Success (and Not Screw Ups)
- Vendors You Should Know About (and what to do when your budget is less than a craft cocktail)
GPS Public Relations Hires Daniela Balseca as its new content staff writer.
GPS Public Relations is a Veteran Owned Digital Public Relations Agency Hires New Content Staff Writer GPS Public Relations Digital Agency announces Daniela Balseca as its new Content Staff Writer.
Daniela brings her enthusiasm and passion for writing to a new position with the team including writing and editing digital content in English and Spanish.
Facebook Marketing and its place in "Paid, Earned, and Owned Media"Hobsons EMS
Facebook is still the largest social media platform in the world and it continues to reign with Millennials (ages 15-34). A recent study focusing on Millennials in the U.S. shows that 66% (92 million) are still using Facebook compared to only 29% for Twitter.*
Join Justin Estrada, Media Planner at Hobsons on March 12 at 2pm EST, as he shares best practices on how to tap into this large market and target the right students using Facebook. Content will focus on students who aren’t currently familiar with your brand or are considering you on their short lists.
What you’ll learn:
- How paid, earned, and owned media translate to Facebook
- Why paid media is a critical component
- Branding and lead generation techniques
- Targeting the right students
Influencing the Influencers - 10 Steps to Generating Powerful ReferralsPerkMonster
In marketing, there is nothing more powerful than a referral from a trusted source. It's why peer reviews have become so important. How can you set up a marketing strategy to generate referrals? Here are 10 simple tips!
BrightOn Travel - "A Look at the Mark Warner #myweek Campaign" by Dean HarveyCWT Digital
Dean put the Mark Warner ‘#myweek’ case study to great use during his presentation. Linking in well with Bruce’s notion of ‘Human 2 Human’ marketing, Dean explained how well Mark Warner won more customers through an honest, authentic and personal campaign where users were encouraged to upload photos of their Mark Warner holiday in order to win a prize.
Dean explained that people get a sense of accomplishment or kudos when a brand acknowledges them online, which is why it is extremely important to interact with customers on a public platform such as Twitter. Mark Warner did this extremely well during the #myweek campaign, joining in with customer conversations at a local and personal level.
Dean encouraged us all to remember that travel is inherently social and people love to brag and share their holidays through social media.
Jasmine Sandler copyrighted social media programs for corporationsJasmine Sandler
For B2B companies that need to develop a Social Media presence, drive social engagement, get their sales teams selling on B2B social media, these programs address every aspect required for proper B2B Social Media Marketing.
Cision Webinar Slides: Successfully Add Influencer Marketing To Your 2014 Str...Cision
It’s time to re-think the place of influencer marketing in your strategy! 2014 has been dubbed the year of the brand influencer and with only six percent of the average digital marketing budget devoted to influencer marketing, it’s time to prepare so you can successfully add this tool to your arsenal.
PR Couture founder and iMedia Internet Marketing Leader and Innovator Crosby Noricks and Cision’s social media manager Lisa Denten discuss the ins and outs of influencer marketing, and if it’s right for your brand. In this complimentary webinar, you will learn what influencer marketing is, how to take advantage of it, and how to make it work for everyone involved.
This presentation covers:
- 3 Different Types of Brand Influencers (and How to Engage Each One)
- How to Manage an Influencer Marketing Program for Success (and Not Screw Ups)
- Vendors You Should Know About (and what to do when your budget is less than a craft cocktail)
Jeffrey Campos is a Senior Marketing and Business Development Executive who has more than 20 years experience in senior leadership positions. For six years, Jeffrey Campos worked as the President and CEO of the Hispanic Chamber of Commerce Metro Denver. He expanded the Chamber's membership and operating budgets.
Hospitality Marketing Executive with expertise in digital and traditional marketing including SEO, social media, driving brand awareness and revenue through strategic thinking. Experienced project manager
1. Gregg Levine
GLevine23@gmail.com ● Phoenix, AZ 85023
EXECUTIVE BIOGRAPHY
Gregg Levine has over 15 years of marketing, branding and loyalty experience and has
developed marketing programs for different companies utilizing guerrilla marketing, direct
marketing, social media marketing, and mass media advertising approaches. He has extensive
knowledge of budgeting, financial analysis, guest service initiatives and building marketing
plans. Notable is his four years as Director of Marketing for Vee Quiva Hotel & Casino, where
he developed and implemented a $3M property grand opening marketing launch strategy and
advertising campaign.
As an innovative brand and loyalty marketing executive, Gregg Levine strategically developed
marketing programs that maximized Vee Quiva Hotel & Casino’s exposure to the marketplace
while generating revenue growth and reducing expenditures. During Gregg’s four years as
Director of Marketing, he exceeded EBITDA budgets by 3%-7% each year.
One of Gregg’s greatest strengths is his leadership skills. He excels in giving others the correct
tools, advice and ongoing feedback to reach their goals. Gregg built training programs that
developed two Marketing Coordinators into Marketing Managers, a Players Club Supervisor
into a Marketing Coordinator position and three Players Club Representatives into Players Club
Supervisor positions. He also developed a guest service training and incentive program for the
Players Club department which resulted in guest survey scores of at least 90% each month, a
year over year increase in new member sign ups by 25% and e-mail address acquisitions by over
30%. In April 2016 the property was awarded “Best Overall Service” in the Native Southwest
category of the Casino Player magazine.
As a Marketing Manager, Levine played a crucial role in establishing and launching a four tier
loyalty reward program from a previous one card reward program. The key tasks he handled
were reinvestment, qualification criteria, benefits for each tier, and creative direction/copy for
all collateral. The new reward program increased visits and revenue per visit from guests that
ended the year in the top three tiers which equated to 40% of our active guests but over 80% of
the gaming revenue.
Gregg has worked with three different advertising agencies: A.D.D. Marketing and Advertising,
Creative Entertainment Group and Hadley Media developing marketing strategies for clients
such as Fox, Scion, Paramount Pictures, and local bars/nightclubs in Phoenix and Scottsdale.
During the summer after his junior year of college, Gregg was the Manager of a Mobile
Marketing tour that promoted the TV show Extreme Dating throughout the Midwest, East coast
and Florida.
Gregg Levine holds a Bachelor of Science in Business Administration at Arizona State University
with a Minor in Mass Communication. He has also attended Rapport Leadership Breakthrough
One training and completed the Executive Development Program from the University of
Nevada, Reno. Gregg currently resides in Phoenix with his wife, two sons and dog.