Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Conklin Media / Digital Business Growth Hacking IntroductionDave Conklin
Conklin Media has been helping companies to grow using digital marketing based growth hacking for 17 years. This presentation goes over their history and how they see marketing
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
Women in business gather from the 9-20th of July for a life and business transforming online conference. The Woman Unleash Your Potential Summit is an annual event which attracts participants from over 45 countries. This event is hosted by Placida Acheru one of UK’s Top Business Transformational Coaches.
Target Audience For This Event :
Women In business
Professional Women
Female Entrepreneurs
Independent Practitioner
Empowered women
Women Start up Business Owners
Mompreneurs
Women Entrepreneurs
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Corbin-Hillman Communications Public Relations & Marketing - ProfileCorbinpr
Corbin-Hillman Communications is a public relations and marketing agency with a track record of over 30 years of success in branding, publicizing and marketing clients across a wide spectrum of verticals including beauty, music, entertainment, food, and wine & spirits.
Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is not exactly like someone on Instagram or Google+.
This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer.
Join us to learn how to:
-Use analytics to understand social influencers’ needs and wants.
-Tailor content for a range of influencers across social platforms.
-Distribute content with influencers most relevant for each medium .
Host of The Dropout Degree, a podcast show top ranked as one of the top 10 Business Podcast. Founder of the largest international digital ATM Franchising Service & CEO of Excommerce. He is a celebrity & influencer business consultant for social media & marketing. Josh’s businesses generate multiple 7 figures a year.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Conklin Media / Digital Business Growth Hacking IntroductionDave Conklin
Conklin Media has been helping companies to grow using digital marketing based growth hacking for 17 years. This presentation goes over their history and how they see marketing
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
Women in business gather from the 9-20th of July for a life and business transforming online conference. The Woman Unleash Your Potential Summit is an annual event which attracts participants from over 45 countries. This event is hosted by Placida Acheru one of UK’s Top Business Transformational Coaches.
Target Audience For This Event :
Women In business
Professional Women
Female Entrepreneurs
Independent Practitioner
Empowered women
Women Start up Business Owners
Mompreneurs
Women Entrepreneurs
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Corbin-Hillman Communications Public Relations & Marketing - ProfileCorbinpr
Corbin-Hillman Communications is a public relations and marketing agency with a track record of over 30 years of success in branding, publicizing and marketing clients across a wide spectrum of verticals including beauty, music, entertainment, food, and wine & spirits.
Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is not exactly like someone on Instagram or Google+.
This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer.
Join us to learn how to:
-Use analytics to understand social influencers’ needs and wants.
-Tailor content for a range of influencers across social platforms.
-Distribute content with influencers most relevant for each medium .
Host of The Dropout Degree, a podcast show top ranked as one of the top 10 Business Podcast. Founder of the largest international digital ATM Franchising Service & CEO of Excommerce. He is a celebrity & influencer business consultant for social media & marketing. Josh’s businesses generate multiple 7 figures a year.
Building Killer Social Media Campaigns: GuidebookWahine Media
In the marketing world, campaigns are typicaly an initiative that has a start and an end. It may be long term or short term, but one important trait of a campaign is it has a specific goal in mind.
Social Media Campaigns can be in many forms, from contests to content, from sweepstakes to #hashtag submissions. This guide is designed to equip you with a checklist on what you should consider when running a campaign, and help inspire you to run the best campaign possible.
At The Wilbert Group, we are (at least) as good as any PR firm anywhere at media relations. In late 2014, we committed to also building the industry-leading program to amplify media hits on social and digital channels. In other words, how do we most strategically promote a client story in the AJC or the WSJ or on CNN?
Any PR person can slap a link on Twitter. But a more sophisticated approach generates way better results.
We have spent months analyzing what we were already doing to amplify hits, thinking deeply about how to drive bottom-line value to clients, building partnerships with the smartest digital firms out there, testing out tools and measuring results.
And at last, we are ready to introduce our own proprietary program called Wilbert Amplify. We’ll be sharing it with clients during the next few months and would love your feedback too.
We’ve always been great at telling client stories. Now we can tell them even LOUDER.
As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens with their elected officials and government agencies. However, sometimes there is a disconnect between the two. Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know.
The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built.
This webinar is an opportunity to explore with our expert panelists:
-How government can change to better relate to digital citizens?
-How government agencies can use social media to provide complementary communication and participation channels for citizens.
-What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens.
-How people can use social media to improve how government works for politicians and citizens.
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Report. Discover insights on Instagram media effectiveness, what works on Reddit, Tumblr virality, the power of real-time marketing, and an evaluation of fifty leading brands across ten verticals, eight social networks, and thousands of pieces of social content. Come to this webinar prepared to learn and leave with ideas you can act on.
We will discuss:
Strategies for collecting social data and understanding what to do with it
How extract actionable insights to create data-driven tactics for social marketing
Integrating analytics throughout your organization for an optimized company-wide approach.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. “WORKING WITH THE
TEAM WAS A
TRANSFORMATIVE
EXPERIENCE FOR US.”
~ Claire Shipman, co-author of The Confidence Code, which
debuted on the New York Times and Wall Street Journal
bestseller lists. Our team led the digital strategy for the launch
and built an email list (via quiz marketing) of more than
175,000.
3. WE WROTE THE
BOOK ON THE NEW
MEDIA LANDSCAPE
Our book on the new media landscape
generated media attention from Forbes,
Inc, Fast Company and many other top
media outlets.
4. We combine more than 20 years of
award-winning agency experience
with an innovative, fully-integrated
model that delivers results for our
clients.
WELCOME TO
ZILKER MEDIA
5. FROM THE
WORLD’S
BIGGEST
THOUGHT
LEADERS
Rory Vaden
Co-Founder of Southwestern Consulting
Claire Shipman
Senior National Correspondent for Good Morning America
Katty Kay
Lead Anchor of BBC World News America
Erica Ariel Fox
Founding Partner & President of Mobius Executive Leadership
Denise Lee Yohn
Brand Building Expert and Keynote Speaker
Captain “Sully” Sullenberger
Retired Airline Captain and Aviation Safety Consultant
Jennie Allen
Founder of IF:Gathering
Jon Acuff
Best-selling Author
Stacey Vitiello, MD
Breast Imaging Expert
James Sudakow
Principal & Founder, CH Consulting
Amy Newmark
Publisher, Co-Author and Editor-in-Chief of Chicken Soup for the Soul
Doug Conant
Chairman of the New Kellogg Executive Leadership Institute
8. WE ARE THE LEADER.
Zilker Media was founded to be different – we focus on giving our clients the
best agency experience they will ever have. We’re a gathering point for
innovative ideas, meaningful and mutually beneficial relationships and good
vibes.
Public Relations Digital Marketing,
Social Media
Management and
Advertising
Platform
Development
Branding and
Brand Strategy
Quiz Marketing
and Data Mining
9. PUBLIC
RELATIONS
Our PR team has landed more than 1,000
media hits for clients thanks to an
innovative approach that combines
traditional media outreach with influencer
& micro media campaigns. We offer:
- Full-service publicity campaigns
- Ongoing thought leadership campaigns
- Digital PR & influencer outreach
- Brand and reputation management
11. DIGITAL
MARKETING
Our team leads digital strategy for
some of the world’s most
recognizable brands and thought
leaders. Our digital marketing services
include:
- Online brand audit & social media
strategy
- Social media management
- Social media advertising campaigns
(creative + management)
- Data mining
- Social media training
12. PLATFORM
DEVELOPMENT
In today’s environment, the first place
most readers, customers, media
members and influencers will interact
with you and your brand is online - what
kind of impression are you making? We
build future-ready platforms
- Quiz & assessment marketing
- Social media design
- Logos, branding and other design needs
13. There are a million people online who
promise to help you with buzz, hype and
promotion. Currently, all it takes to be
considered a ‘social media expert,’ is to
own a Twitter account. But they are
operating at a different level. Their work
and real expertise were critical to the
successful launch of my latest book ‘Do
Over.’ I highly recommend them!
In the last three years since working with
them we went from a brand new blog to
one of the top 30 Leadership blogs in the
world (according to Alexa). We launched 2
bestselling books, a top ranked podcast,
and our impressions climbed from a few
thousand to a few million every month. The
team has been a key part of our growth and
their consistency and partnership along the
way has been tantamount.
WHAT
OUR
CLIENTS
SAY
ABOUT US
“
“
14. Zilker Media At-a-Glance
Austin Business Journal’s Fast 50
RecognizedGood’s Ethics Business finalist
Clutch’s Top 10 Social Media and PR agencies
Over 30 bestsellers
Top Media Relationships
Proven Online Growth
15. Rusty Shelton,
Founder & CEO
Rusty Shelton first spoke at Harvard on the changing world of PR and
marketing at the age of 23.
He is the co-author (alongside Barbara Cave Henricks) of Mastering the New
Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016),
which debuted at #2 on the Austin American-Statesman bestseller list and is
endorsed by Seth Godin, David Meerman Scott, Tom Rath, Sally Hogshead
and many others.
Rusty’s commentary has been featured in Forbes, Inc.
Magazine, Wharton, Huff Post and many other top media outlets. He is the
founder and CEO of Zilker Media, which grew out of his first award-winning
agency, Shelton Interactive, which was acquired in early 2016.
Rusty has helped launch more than 30 New York Times & Wall Street Journal
bestsellers, including The One Thing and The Confidence Code, and has
represented some of the world’s most recognized authorities, including Capt.
“Sully” Sullenberger, Tom Rath & many others.
An active NSA speaker, Rusty speaks regularly at top conferences and leads
workshops for businesses of every size. He has spoken at EO Alchemy,
SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round
Table (MDRT) and has been a faculty member at the Harvard Medical School
Publishing Course for the past 10 years.
An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes
PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in
Austin, where he serves on the board.
He lives just west of Austin in Spicewood with his wife, Paige and three
children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty
loves to play golf, fish and coach his sons’ sports teams.
16. Shelby Janner,
Publicity Director
Shelby Janner has overseen dozens of publicity campaigns including three
for New York Times bestselling books. She manages PR for Captain “Sully”
Sullenberger and national bestselling series Chicken Soup for the Soul —
directing local and regional publicity for 10 series titles a year.
Previously, Shelby was Publicity Manager at Shelton Interactive, helping
busy professionals in the financial and healthcare industries grow their
business through earned media coverage.
Before moving into PR full time, she wrote content and developed social
media strategies. Now as Publicity Director, she works closely with her
colleagues who run her clients’ social media to ensure integrated
campaigns. She has a deep understanding and passion for all things social.
Constantly looking for new ways to hone her pitching and writing skills, she
loves researching media and diving in to find the best angle for a specific
reporter or outlet. Through everything she values keen attention to detail
and impeccable customer service – always available to guide her clients
through the (sometimes confusing!) publicity process. She is also passionate
about mentorship, training publicity interns and giving them hands-on
public relations experience each semester
Shelby has secured media coverage in top outlets like “The Doctors,”
Yahoo!, Associated Press, The Globe and Mail, Chicago Tribune, NPR,
HelloGiggles, FOX Business, FOX News, Inc., Fortune, Fast Company, Forbes,
The Huffington Post, Entrepreneur and more. She graduated from The
University of Texas at Austin with a degree in English and a concentration in
Business Foundations from the McCombs School of Business.
17. Paige Velasquez, Digital
Marketing Director
Digital Marketing Director Paige Velasquez assists a variety of clientele by
executing their daily digital marketing needs across numerous platforms.
Through these outlets, Paige also equips and assists clients in managing the
conversations pertinent to brand building surrounding these respective
accounts.
During her previous role as Digital Director for a Texas statewide official’s
campaign, Paige oversaw online reputation management and executed
campaigns with several digital and traditional components. As Content
Marketing Manager at Shelton Interactive, Paige oversaw the Content
Marketing Team. While at Shelton Interactive she managed the online
presence for The New York Times bestseller and Fortune Magazine Senior
editor-at-large Geoff Colvin, The New York Times and Wall Street Journal
bestseller and Hall of Fame speaker Sally Hogshead, The Ob/Gyn Group of
Austin and has partnered with top publishing houses like B&H Publishing
Group and Portfolio.
Her strategic approach to Pinterest for brands and businesses has been
included in Business News Daily. She has also counseled leading brands
such as Russell Stover and a2 Milk.
Paige is on the Texas Exes Communications Committee where she advises
on the marketing efforts of The University of Texas’ alumni association.
Prior to joining Shelton Interactive, Paige gained social media and public
relations experience as a brand ambassador for Victoria’s Secret PINK and
the SXSW Film official red carpet publicity team with a public relations
agency.
Paige graduated from The University of Texas at Austin with a Bachelor of
Science in Public Relations and a Business Foundations Certification from the
McCombs School of Business.
18.
19. ARE YOU A FIT FOR
ZILKER MEDIA?
We want to hear your story! Connect with us!
Web: www.zilkermedia.com
Email: rusty@zilkermedia.com
Phone: 512-785-4469
Twitter: @ZilkerMedia
Facebook: /ZilkerMedia