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Prateek Vora
Prateek Vora

Public relations is shaping public opinion through others rather than self-promotion. A communications plan is a blueprint that outlines yearly activities to enhance a company's image and brand. It includes goals, objectives, target audiences, and strategies like media outreach, press releases, and press kits. Hiring a PR professional can help with research, planning, media relationships, and executing tactics, but costs more than doing it yourself.

Education
1 of 21
Public Relations 101 Sonya Hwang Ki Communications
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is PR? ,[object Object],[object Object]
The Communications Plan ,[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object],[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object]
Components of a Communications Plan ,[object Object],[object Object]
A Successful Communications Plan Should… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Story?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
DIY PR versus Out-of-house PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIY PR vs. Out-of-house PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a PR Professional Can Do for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a PR Professional Can Do for You ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to find a PR professional? ,[object Object],[object Object]
Resources & Reading ,[object Object],[object Object],[object Object],[object Object]
Contact information: ,[object Object],[object Object],[object Object],[object Object]

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