This document outlines a research project conducted by a group of students on the topic of communication media and child labor. It introduces the group members and states the research question is about which communication media is more effective for conveyance and convergence. It then discusses the data collection methods used, including a blog, Facebook page, email, and video calling. Hypotheses are presented about media richness and synchronicity theories. The results, discussion, and conclusion sections summarize the group's findings on how the different media impacted opinions and behaviors, and determined the most effective way to achieve both conveyance and convergence given the circumstances of the research group.

1. Group Members:
Lue Shen; Hyunbong Yoon; Farnaz Sharifi; Ja Is; Ying Fu;
Mohamad Rahim

2.  Introduction:
Case; Our topic; Research Question
 The Medias & Data Collection
 Theory
 Result
 Discussion and Conclusion

3.  Research Question:
What communication media is more effective in
terms of conveyance and convergence?
 Our topic: Communication media and Child Labour
 Our Case: Child Labour
78 Million in Asia
59 Million in Pacific &sub Saharan
13 Million in Latin America & Caribbean
9.2 Million in the Middle East
—— International Labour Organization

4.  Blog
https://childlaboringothenburg.wordpress.com
 Facebook
https://www.facebook.com/groups/494452234032385/
 Email
 Video Calling (Cam to Cam)

5. Hypothesis(1): Media Richness
 To overcome uncertainty,
leaner media should be preferred ?
 To overcome equivocality,
higher richness should be preferred ?

6. Leaner Richer
☞ Higher Richness
- A greater language variety
- A greater multiplicity of cues
- A greater personalization
- More rapid feedback
Email Blog Facebook Cam to Cam

7.  If the convergence is the goal,
media high synchronicity will lead to better performance
☞ higher synchronicity : high feedback and high parallelism
 If the conveyance is the goal,
use of media providing low synchronicity will lead to
better performance ?
☞ low synchronicity : low feedback and high parallelism

8. Low Feedback High Feedback
Email Blog Facebook Cam to Cam
Low Parallelism High Parallelism
Email Cam to Cam Facebook Blog

9.  Changings in Opinion
The First The Second

10.  Changings in Behaviour
The First The Second

11.  The Most Effective Way

12.  Each media has different advantages to reduce
uncertainty and equivocality
 It is not difficult that cam – to – cam is more effective
than Facebook and blog to reduce equivocality
 Even if Facebook and blog is not leaner media than
Email, it is more effective in reducing uncertainty as
well as equivocality
Media Richness)

13.  Our goal has both sides: convergence and conveyance,
- the experimental group requires higher
feedback and higher parallelism at the same time
 Not easy to divide a main goal into convergence and
conveyance in a world-wide group
- The members are in a temporary group and not in
the same geographic group
- The social bonds and identity as a community is not
necessary
Media Synchronicity)

14. Thank You for Listening!
Questions? 