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Communication Methods
Planning
Rose Lyons
Codes
Number Name Brief Description
1 Compliance Compliance means you can't be dishonest, not to
break the law and be truthful in adverts.
2 Recognition of
marketing
communications
An advert has to look like an advert and not to look
complicated.
3 Misleading Adverts You cannot lie about the advertisment.
4 Harm and Offence You can't do scenes that will offend or make people
concerened.
5 Children Make sure it won't pressure children and make the
advert dangerous
6 Privacy You're not allowed to put any celebrity in an advert
without their written permission.
13 Food, food
supplements
and associated
health or nutritional
You musn't promote poor dietary habits and you
can't say that a product is good when it is not.
Mind Map
Mind Map
• Strengths of using this method getting lots of
different ideas down, quick to produce .
• Weaknesses of using this method Just using
words not pictures.
• Did you like using this method? Why? I like mind
maps because I can get my ideas down quickly.
Mood Board
Mood Board
• Strengths of using this method When someone looks
at the mood board for the first time they will see a
snowy scene.
• Weaknesses of using this method It doesn’t show any
text or speech.
• Did you like using this method? Why? Yes I like using
this method because it’s fun and easy to do.
Style Sheet
dafonts.com
1001fonts.com
Style Sheet
• Strengths of using this method Interesting to see what
colours I was going to use and having a look at
different fonts.
• Weaknesses of using this method Difficult to know the
font websites and to prepare the colour pallet.
• Did you like using this method? Why? No I didn’t like
using this method because I found creating the colour
pallet quite hard.
Layout Plan
Coca Cola
Layout Plan
• Strengths of using this method It can get you prepared
and help you to see what goes together.
• Weaknesses of using this method Photoshop can do
much more than a PowerPoint so you can't try to
show everything you want to do.
• Did you like using this method? Why? Yes I enjoyed
making a layout plan first because it helped me try
out ideas.
Independent Brainstorm
Find some winter sounds
Bells Jingling – Internet
Snow crunching – Internet
Bottle pouring into a glass – Make it
People talking – Internet
Door shutting – Make it
Fire crackling- Internet
Audience
16-19
year olds
Potential Slogans
It’s Fantastic
It’s Marvellous
It’s Coke Voiceover
Voiceover
will say the
slogan
Kit/Props
Microphone
Bottle
Glass
Liquid
Theme
Enjoying a
Coca Cola
with friends
Brand Recognition
First Jingle from
Chantelle’s list
Independent Brainstorm
• Strengths of using this method I could really think about
the props I would need to make to make the sound effect
for Coca Cola pouring into a glass.
• Weaknesses of using this method Thinking about the
jingles was a weakness it was difficult to listen to all of the
jingles and choose the good one.
• Did you like using this method? Why? I liked the process of
bringing my ideas together because it gave me the bigger
picture of my advert.
Group Idea Generation
Group Idea Generation
• Strengths of using this method Because people submit
three words from there idea this makes anything
possible
• Weaknesses of using this method There’s so many
different words used e.g Summer, Winter, Halloween.
• Did you like using this method? Why? It was good to
submit three words and see what other people
submitted.
Pitch Questions
• In your advert, what will I hear first, middle, end?
• Setting the scene – Bells jingling, snow crunching and wind
• Door shutting and fire crackling
• People chatting
• Drink being poured into glass
• Three different people saying It’s Fantastic It’s Marvellous It’s Coke
• Jingle
• What sound effects do you need to get for your advert? Bells Jingling – Internet
• Snow crunching – Internet
• Bottle pouring into a glass – Make it
• People talking – Internet
• Door shutting – Make it
• Fire crackling- Internet
• Are there any sounds you will make yourself? Bottle pouring into a glass
• Door shutting
• How will I know it’s a Coca Cola advert.
Because they will say the slogan.
Informal Pitch
• Strengths of using this method
If you talk to someone you can find out extra
information
• Weaknesses of using this method
It’s only the feedback from one person
• Did you like using this method? Why? It was nice to
just chat about it.
Formal Proposal
• Strengths of using this method
It’s good and easy to follow.
• Weaknesses of using this method
You can’t have your own ideas
• Did you like using this method? Why?
Yes because it’s helpful and knowing that you’re getting
everything.
Initial Reaction
• It’s difficult to use Photoshop
• I fell confident because I’ve used it lots of times
• It would be good for me to do some practises
• I can remember layers
• I don’t have any ideas yet of what my game will
look like
• I would create a mind map to give me some ideas
Initial Reaction
• Strengths of using this method It can get me prepared for
the work. I had to really think about how I was going to
use photoshop to animate my idea
• Weaknesses of using this method I think doing an initial
reaction for a piece of work is really useful, so I don’t
think it has any weaknesses
• Did you like using this method? Why? I liked doing the
initial reaction because it makes me focused on the
project
Sketches
I’ve sketched two different trees. First one is a
tree in the winter season, second one is
Christmas tree, and the last sketch is a snowman.
Sketches
• Strengths of using this method It gave me and idea of
how it will look in pixels
• Weaknesses of using this method I found it difficult to
draw and complicating how plan out the drawings
• Did you like using this method? Why? I found it
difficult sketching the pixels because pixels look
complicating and frustrating to do
Formal Proposal
• Strengths of using this method
It’s easier to follow a list because you don’t have to
think it.
• Weaknesses of using this method
You can’t make your own decisions.
• Did you like using this method? Why?
Yes I like using this method because it’s helpful.

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Communication Methods Planning-2.pptx

  • 2. Codes Number Name Brief Description 1 Compliance Compliance means you can't be dishonest, not to break the law and be truthful in adverts. 2 Recognition of marketing communications An advert has to look like an advert and not to look complicated. 3 Misleading Adverts You cannot lie about the advertisment. 4 Harm and Offence You can't do scenes that will offend or make people concerened. 5 Children Make sure it won't pressure children and make the advert dangerous 6 Privacy You're not allowed to put any celebrity in an advert without their written permission. 13 Food, food supplements and associated health or nutritional You musn't promote poor dietary habits and you can't say that a product is good when it is not.
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  • 5. Mind Map • Strengths of using this method getting lots of different ideas down, quick to produce . • Weaknesses of using this method Just using words not pictures. • Did you like using this method? Why? I like mind maps because I can get my ideas down quickly.
  • 7. Mood Board • Strengths of using this method When someone looks at the mood board for the first time they will see a snowy scene. • Weaknesses of using this method It doesn’t show any text or speech. • Did you like using this method? Why? Yes I like using this method because it’s fun and easy to do.
  • 9. Style Sheet • Strengths of using this method Interesting to see what colours I was going to use and having a look at different fonts. • Weaknesses of using this method Difficult to know the font websites and to prepare the colour pallet. • Did you like using this method? Why? No I didn’t like using this method because I found creating the colour pallet quite hard.
  • 11. Layout Plan • Strengths of using this method It can get you prepared and help you to see what goes together. • Weaknesses of using this method Photoshop can do much more than a PowerPoint so you can't try to show everything you want to do. • Did you like using this method? Why? Yes I enjoyed making a layout plan first because it helped me try out ideas.
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  • 13. Independent Brainstorm Find some winter sounds Bells Jingling – Internet Snow crunching – Internet Bottle pouring into a glass – Make it People talking – Internet Door shutting – Make it Fire crackling- Internet Audience 16-19 year olds Potential Slogans It’s Fantastic It’s Marvellous It’s Coke Voiceover Voiceover will say the slogan Kit/Props Microphone Bottle Glass Liquid Theme Enjoying a Coca Cola with friends Brand Recognition First Jingle from Chantelle’s list
  • 14. Independent Brainstorm • Strengths of using this method I could really think about the props I would need to make to make the sound effect for Coca Cola pouring into a glass. • Weaknesses of using this method Thinking about the jingles was a weakness it was difficult to listen to all of the jingles and choose the good one. • Did you like using this method? Why? I liked the process of bringing my ideas together because it gave me the bigger picture of my advert.
  • 16. Group Idea Generation • Strengths of using this method Because people submit three words from there idea this makes anything possible • Weaknesses of using this method There’s so many different words used e.g Summer, Winter, Halloween. • Did you like using this method? Why? It was good to submit three words and see what other people submitted.
  • 17. Pitch Questions • In your advert, what will I hear first, middle, end? • Setting the scene – Bells jingling, snow crunching and wind • Door shutting and fire crackling • People chatting • Drink being poured into glass • Three different people saying It’s Fantastic It’s Marvellous It’s Coke • Jingle • What sound effects do you need to get for your advert? Bells Jingling – Internet • Snow crunching – Internet • Bottle pouring into a glass – Make it • People talking – Internet • Door shutting – Make it • Fire crackling- Internet • Are there any sounds you will make yourself? Bottle pouring into a glass • Door shutting
  • 18. • How will I know it’s a Coca Cola advert. Because they will say the slogan.
  • 19. Informal Pitch • Strengths of using this method If you talk to someone you can find out extra information • Weaknesses of using this method It’s only the feedback from one person • Did you like using this method? Why? It was nice to just chat about it.
  • 20. Formal Proposal • Strengths of using this method It’s good and easy to follow. • Weaknesses of using this method You can’t have your own ideas • Did you like using this method? Why? Yes because it’s helpful and knowing that you’re getting everything.
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  • 22. Initial Reaction • It’s difficult to use Photoshop • I fell confident because I’ve used it lots of times • It would be good for me to do some practises • I can remember layers • I don’t have any ideas yet of what my game will look like • I would create a mind map to give me some ideas
  • 23. Initial Reaction • Strengths of using this method It can get me prepared for the work. I had to really think about how I was going to use photoshop to animate my idea • Weaknesses of using this method I think doing an initial reaction for a piece of work is really useful, so I don’t think it has any weaknesses • Did you like using this method? Why? I liked doing the initial reaction because it makes me focused on the project
  • 24. Sketches I’ve sketched two different trees. First one is a tree in the winter season, second one is Christmas tree, and the last sketch is a snowman.
  • 25. Sketches • Strengths of using this method It gave me and idea of how it will look in pixels • Weaknesses of using this method I found it difficult to draw and complicating how plan out the drawings • Did you like using this method? Why? I found it difficult sketching the pixels because pixels look complicating and frustrating to do
  • 26. Formal Proposal • Strengths of using this method It’s easier to follow a list because you don’t have to think it. • Weaknesses of using this method You can’t make your own decisions. • Did you like using this method? Why? Yes I like using this method because it’s helpful.

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  7. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint