Communication is a process of exchanging information between a sender and receiver. It involves verbal and non-verbal messages and is effective when it elicits a desired response or feedback. The key components of communication are the sender, receiver, message, medium, context, and feedback. Verbal communication includes oral and written communication while non-verbal communication conveys messages through body language, eye contact, and other means without words. Effective communication depends on selecting the appropriate medium and considering the context to ensure the message is clearly received and understood.

1. COMMUNICATION 1

2. content Introduction Types Components 2

3. Introduction It is a process of exchanging information, signals, massage. A process of sending and receiving verbal and non verbal messages Considered effective when achieves desired response or feedback It is a two way process. It is a reciprocal process. 3

4. Idea Message Sender Receiver Feedback 4

5. types Verbal communication Non-Verbal communication 5

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7. Verbal Consists of that part of a message that is encoded in words 2 types Oral Communication Written Communication 7

8. Oral communication Immediate feedback Shorter words and sentences Sentence structures are simple Medium needs less technical details 8

9. Written communication Delayed feedback Longer words and longer sentences Sentence structures are complex Medium is more formal Best for permanent record 9

10. Non-verbal communication Consists of that part of a message that is not encoded in words Often reveals the sender’s feelings Always occurs in context, or framework Way of walking body movement dressing eye contact 10

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12. Components Sender / Encoder Receiver / Decoder Context Message Medium Feedback 12

13. Sender / encoder Clear from its name If the message is in written form then the writer is encoder If the message is in oral form then the speaker is encoder Should express the message in such a way that he get the desired reaction/feedback 13

14. Receiver / encoder Reader or Listener of the message Here the message sinks Influenced by non-verbal factors (e.g) taste, touch, smell 14

15. context The thoughts/idea that comes in sender’s mind When you delivered that idea to others then it become message 15

16. message Main idea that you want to communicate Can be verbal symbols ( written/spoken) Can be non-verbal symbols 16

17. medium Way by which a message is communicated Relationship of sender and receiver affect the choice of medium Letter, telephone, e-mail 17

18. feedback Response of receiver Can be oral or written Can also be an action Sender need feedback Positive response success of communication Negative response failure of communication 18

19. References Business Communication, Building Critical Skills by Kitty O Locker and Kyo Kaczmarek Stephen 19

20. Questions if any 20

21. MUHAMMAD SAAD KHAN REG # 2010-PWCIV-3341 SECTION ‘A’ , 2ND SEMESTER DEPARTMENT OF CIVIL ENGG CONTACT # 0331-9134670 e-mail : muhammad0331@gmail.com 21

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