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Introduction of communication.pptx
- 2. Introduction of communication The word ‘communication’ is derived from the latin word ‘communicare’ Which means ‘to make common, to share, to transmit or to impart’. Thus communication can be considered as process that involves the transfer of information, ideas, emotions, feelings etc. between people. ‘Business communication differs from other types of communication, not by its means of communicating but by its objectives’
- 3. Meaning and definition According to Allen, “ Communication is the sum of all things, one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.” Thus it is the exchange of facts, ideas and viewpoints which bring about commonness of interest, purpose and efforts.
- 4. Features of Communication The characteristics of communication are as follows: • Two-way Process • Information sharing and understanding • Verbal and Non-verbal • Circular flow • Goal oriented • Continuous Process • Pervasive Activity
- 5. Components of Communication ➢ ➢Sender – Encoder Message ➢ ➢ Medium(channel) Receiver Decoder ➢Feedback
- 7. Objectives of Communication • Exchange of Information • Issue of orders and instructions • Education • Advices and counselling • Persuasion • Suggestions • Motivation • Raising Morale • Warning
- 8. Need for Communication • Giant Organizations • Global Business Environment • Technological Advancement • Timely Information • Better Human Relations • Better Public Relations
- 9. Role and Importance of Communication • Facilitates Planning • Basis for Decision making • Achieves Effective Co-ordination • Facilitates Better Administration • Creation of Mutual Trust and Confidence • Motivation of Employees • Building Employee Morale • Binding force or commitment • Facilitates Effective Control
- 10. Feedback ■ Feedback is the response or reply which the receiver of a ■ message gives back to the sender. Sometimes its possible to get feedback immediately. Feedback can be immediate as in the case of face to face communication.
- 11. Group and Mass Communication Mass communication is the academic studyof how individuals and entities relayinformation through mass media to large segmentsof the population at the sametime. It is usuallyunderstood to relate to newspaper and magazine publishing, radio, television and film, as these are usedboth for disseminating news and for advertising.
- 14. Advertisement ■ Advertisingor as a common typographical error, advertisingis a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
- 15. Conclusion ■ With the help of the following topics we came to know how communication is important in our day-to-day life. ■ Communication is said to be effective only when the message received by the receiver is understood as intended by the sender, and accordingly acted By the receiver. ■ The mass communication is said to be the media communication the newspaper, books etc and the forms of the mass communication.