AIM/OBJECTIVES Tomake clear the concept Communication.To highlight and discuss the principles of CommunicationTo look at/discuss a few Communication models
COMMUNICATIONDefinition:Communication is the exchange and flow ofinformation and ideas from one person toanother; it involves a sender transmitting anidea, information, or feeling to a receiver
COMMUNICATIONCommunication is defined as a process bywhich we assign and convey meaning in anattempt to create shared understandingbetween/among two or more persons.
COMMUNICATIONDefinition:Communication is the activity of conveyingmeaningful information. Communicationrequires a sender, a message, and an intendedrecipient, although the receiver need not bepresent or aware of the senders intent tocommunicate at the time of communication; thuscommunication can occur across vast distancesin time and space.
DEFINITIONS OF ORAL COMMUNICATION1) Oral communication describes any type of inter-action that makes use of spoken words2) Oral communication implies communicationthrough mouth3 Oral communication includes individualsconversing with each other, be it directconversation or telephonic conversation
FORMS OF ORAL COMMUNICATIONForms of oral communication includes;SpeechesPresentationsdiscussions.
WHEN IS ORAL COMMUNICATION RECCOMMENDEDOral communication is generallyrecommended when the communicationmatter is of temporary kind or where adirect interaction is required. Face to facecommunication (meetings, lectures,conferences, interviews, etc.) is significantso as to build a rapport and trust
PRINCIPLES OF COMMUNICATIONWhether one is speaking informally to acolleague, addressing a conference ormeeting, writing a newsletter article orformal report, the following basic principlesapply: Know your audience.
PRINCIPLES OF COMMUNICATION• Know your purpose.• Know your topic.• Anticipate objections.• Present a rounded picture.• Achieve credibility with your audience.
PRINCIPLES OF COMMUNICATION• Follow through on what you say.• Communicate a little at a time.• Present information in several ways.• Develop a practical, useful way to get feedback.• Use multiple communication techniques.
COMMUNICATION MODELSModels are representations. A model is designedto provide a simplified view of some morecomplex object, phenomenon, or process, so thatfundamental properties or characteristics can behigh-lighted and examined.
COMMUNICATION MODELSModels highlight some features that theirdesigners believe are particularly critical,and there is less focus on other features.Thus, by examining models, one learns notonly about the object, situation, or process,but also about the perspective of thedesigner.