Apple is a US corporation known for personal computers, phones, and software. Their iPhone is a popular smartphone that runs on the iOS operating system. As mobile internet usage grows, developing business applications for phones can help companies attract customers and inform them about products/services. The document provides details on finding and using applications from Apple's App Store.

1. Development of business
applications for mobile phones

2. Apple® is the US corporation that produces personal
and tablet computers, audio players, phones and
software. It is one of the pioneers in the field of PCs and
modern multitasking operating systems with a graphic
interface. The headquarters is located in Cupertino,
California.
Due to an aesthetically pleasing design and innovation
®
technologies, Apple has developed a unique
reputation in the consumer electronics industry and
gained immense popularity, especially in the USA.
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3. Apple
iPhone®
iPhone® is the series of quad-band multimedia
smartphones developed by Apple® Corporation.
Smartphones combine the functions of an iPod® player, a
communicator and an Internet tablet. They run on the
Apple iOS®, a version of Mac OS X® simplified and
optimized for the mobile device.
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4. As of March 2010, they have sold a total of about 50
million iPhones.
Analysts expect 100 million iPhone® users by the end of
2011. This number is three times higher than that as of
the end of 2009.
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5. iPad® is an Internet tablet produced by the Apple®
Corporation. On the first day of the product’s introduction
to the market, about 300 thousand iPads were sold and
about 250 thousand books and 1 million applications
were downloaded. The significant milestone of 1 million
iPads sold was reached in 28 days – more than twice as
fast as for the iPhone® (74 days)
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6. Web application is a web
page developed
especially for being
viewed on an iPhone®,
iPad® and iPod Touch®.
There exist tens of
thousands of various
applications, which users
find and download via
special catalogues and
the App Store®.
App Store® is a section of the iTunes Store® that offers
various applications for iPhone®, iPod Touch® and iPad®
owners. Both paid and free applications are distributed via
App Store®.
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7. There are many
ways of informing
the consumer
about your brand:
TV, press,
outdoor
advertising, the
Internet…
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8. Multichoice Apps offers a new unique platform to
inform the consumer about your products and services
– development of a special application for your
company.
The number of connections to the Internet via mobile
phones has already exceeded the number of
connections via computers.
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9. How do iPhone®, iPad® and iPod® users find applications they need?
In 2008, Apple® created its App Store®. It is a section of iTunes
Store® that offers various applications to iPhone®, iPod Touch® and
iPad® users. It is very easy to search for the necessary application.
Let’s see how to find, download and use an application for the small
travel company Multichoice Travel. The process will be the same for
your business.
An iPhone® user opens the App Store® installed in each iPhone®,
iPad® and iPod® and types the keyword he needs in the search string.
As our example is based on a travel agency, the person will use the
keyword “Cheap Tickets” for instance. This should be compared to an
ordinary Internet search engine. It is almost the same.
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10. After the user types the keyword and presses “Search”, the system
shows him a number of applications directly related to the keyword. We
see Multichoice Travel among them.
Then the user presses the icon and sees the text about the company and
what he can get with this application. After studying this information, the
user presses the “Install” button and the application is downloaded to
his phone.
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11. So, what is the application and why will its creation allow your
company to attract additional clients? We place importance on the
design of splash pages. It should reflect your company’s field of
activity to the maximum.
You see the first page of an
application. The first thing
that strikes the eye is the
company’s logo and
graphic elements that
reflect the travel industry.
This is not accidental,
because we are referring to
a travel agency application.
On this page, you can call
the company’s office by
simply clicking “Call Us”,
find out how to get to the
company from your current
location, and send an
email.
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12. Another page contains
information on the
company’s services.
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13. On this page, you are only a click away from the company’s website.
Thus, in addition to the multiple functional peculiarities of the application
itself, it also serves as an additional gate to the company’s website.
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14. The next page allows a person to set an appointment at the company’s
office.
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15. On the next page, you are
only one click away from
learning about all the
company’s services, visiting
the company’s pages on
social networks (Facebook,
Twitter, YouTube), setting
preferences, reading
company news feed and
client testimonials.
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16. This is how your company Facebook page will look on iPhone® and
iPad®
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18. By pressing the “News”
button, you can read the
company’s recent and
past news. This can be
information on new
services, special offers,
discounts, etc.
Here we should expand
on the service of
sending messages -
Push Notifications, that
we offer. You will be able
to send text and image
messages to all who
have downloaded your
application.
This can be done from
an iPhone®, iPad®,
iPod Touch® as well as
from any computer. You
will have a special panel
to upload text and
images and then send
your messages using
one click. This is the
fastest way of informing
your clients about your
company activity.
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19. Here we want to show ways you can inform customers about the
existence of your company’s application.
Add a line to your
business card.
Place a banner on
your company’s
website.
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20. Create a separate leaflet with information about the application.
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21. The number of people who use Apple® products such as iPhone®,
iPad®, iPod Touch®, and iTunes®, via which they can download your
application, grows each day. Apple’s products are very popular in the
USA and around the world.
The number of applications downloaded from the App Store® has
exceeded three billion!
At the end of the 90s, many people didn’t think of creating a website.
The companies that did launch their sites soon saw an upsurge in their
business. A similar situation is now developing with mobile phone apps.
Having created your application, you will take leading positions in the
market, acquire new clients and strengthen relationships with existing
clients.
We are an application developer accredited by Apple.
Multichoice Apps will create a design for your application, program it
and list it on App Store®.
We can also create an application for Android.
Contact us today
Phone: 770-447-0208 (ext. 101)
Email: support@multichoiceapps.com
www.MultichoiceApps.com
Data as of January 5, 2010
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