The document discusses the growth potential of artificial intelligence (AI) in marketing, with a projected market size of $36 billion by 2025. It highlights the services offered by CMO4Hire, including their DBMMS v3.0 software suite, which enhances decision-making and collaboration for B2B tech companies. The cooperative aims to leverage AI for improved marketing strategies, emphasizing customer trust, simplicity, and data-driven frameworks.

1. Artificial Intelligence
in Marketing
(... and Intro to DBMMS V3.0)
Sept 2018
#cmo4hire

2. CMO4Hire has a
$7.5B Opportunity
$4.6B
B2B Outsourced Marketing*
* 16.5K B2B tech companies in Pacific Northwest (Seattle, Vancouver, Calgary, Edmonton)
110K B2B tech in Canada + U.S. (total 1M B2B * Avg $4,628 outsourced spend)
https://www.webstrategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014
** 8% of total A.I. $36B growth to 2025 https://martechtoday.com/5-year-trends-artificially-intelligent-marketing-196375
https://www.top500.org/news/market-for-artificial-intelligence-projected-to-hit-36-billion-by-2025/
$2.9B
A.I. Marketing Forecasting / Decision Making**

3. • CMO4Hire founded in 2016 based on
research & work since 2010
• We are a “co-operative” of like-minded
people / freelancers / consultants, a.k.a.
“Dragonfliers,” working together for clients
w proven frameworks & KPIs
• DBMMS v3.0 Suite is our first software
release available for commercial use outside
of CMO4Hire Agency; 4 years in
development, lots of beta testing w clients,
4 products, tracking ~500K website sessions
• Heart-centered business; aspiring to be a
“B-Corp.”
• Always on the lookout for new
“Dragonfliers” from every discipline of
digital marketing, data analytics & I.T.
Email gigs@cmo4hire.com
3
Who are we? The Dragonfliers

4. Who do we serve? CMO4Hire Clients & Community

5. 3 Benefits We Deliver For Our Clients
Triple-Digit Growth
More traffic, leads and sales
through increased customer trust.
Simplicity
Reduce your online
digital brand
complexity. We provide
data analytics,
standardized KPIs and
a proven, repeatable
and scalable “CMO”
framework for your
growth marketing
team.
Workforce
Collaboration
DBMMS.io Version 3.0
provides a “Single Source
of Truth” for internal and
external teams to make
faster & better decisions.

6. Customer Trust Journey
1. Discovery
2. Learning
3. Purchasing
Content + Campaigns +
Community
drive traffic to your website through
Google’s 7 Sacred Channels of
Website Traffic
1. Search (SEO + AEO)
2. Direct
3. Paid Ads (PPC, CPM)
4. Display Ads
5. Referral backlinks
6. Social Media
7. Email
… with the goal of:
1. Attracting more website traffic
2. Engaging people
3. Creating leads
4. Increasing Sales
5. Retaining Clients
6
Proven Framework Digital Brand Sales Funnel
IncreasingTrust
https://www.cmo4hire.com/digital-brand-sales-funnel/

7. A. BUSINESS
AND
GO-TO-MARKET
STRATEGY
C. MONTHLY
MARKETING
MANAGEMENT
B. CONTENT
CREATION
DBMMS.io
Digital Brand
Marketing
Management
System
PLAN
Digital Brand Audit,
Competitive Analysis, 7 Google
Website Traffic Channels,
Go-To-Market Strategies,
investor-strength 8 Year
Pro-Forma Cash Flow
Forecasts
1Forecast Software
CREATIVE ASSETS
Website development,
Video, eBooks, infographics,
blog posts, ghost writing,
campaign landing pages.
CMO4Hire Gig Economy
MONTHLY
MANAGED
MARKETING
SERVICES
SEO Organic Search
Marketing I.T.
Website
Security
PPC Ads &
Remarketing,
Backlink Referrals,
Display Ads,
Social Media,
Email
1Tracker
Software
What do we do? Services & Software

8. 8
CMO4Hire is proud to
be part of Alberta’s
A.I. community

9. What is Artificial Intelligence?
➔ Predictive analytics is the practice of extracting information from
existing data sets in order to determine patterns and predict the
probability of future outcomes and trends.
➔ Artificial Intelligence is the broader concept of teaching machines
to be able to carry out tasks in a way that we would consider “smart”.
Artificial intelligence is like teaching a student directly the
information that you want them to learn and how to behave.
➔ Machine Learning is a current application of AI based around the
idea that we should really just be able to give machines access to data
and let them learn for themselves. Machine Learning is like giving a
student a book and allowing them to learn and process the
information on their own.
➔ Deep learning is the ability to make logical conclusions. The process
of deep learning is the same as machine learning, except the
student is capable of understanding from mistakes made, is
constantly improving & anticipating and can influence solutions.
Deep Learning
Machine Learning
Artificial
Intelligence
Predictive
Analytics
“Forecast”
https://www.coresystems.net/blog/difference-between-artificial-intelligence-machine-learning-and-deep-learning

10. The rise and fall and rise and fall and rise of A.I.
https://www.slideshare.net/dlavenda/ai-and-productivity
Alberta Invests $40M

11. www.amii.ca
part of $125M Canadian A.I.
supercluster funding
https://www.avenueedmonton.com/City-Life/
I-Edmonton/
Google
“Deepmind Alberta”
https://www.computerdealernews.com/news
/google-ai-subsidiary-opens-new-office-in-al
berta/55270
In Calgary:
https://www.meetup.com/meetup-
group-wmHrkGoA/

12. 12
https://www.forbes.com/sites/louiscolumbus/2017/09/10
/how-artificial-intelligence-is-revolutionizing-business-i
n-2017/#75219f3f5463
Why do companies care about A.I.?

13. A.I. Applications in Marketing
(A.I. is in use constantly. If you use
Google, you’re using A.I. It’s
already all around us)

14. A.I. Falls Into Two Categories
1:1
Systemic
https://www.ovrdrv.com/artificial-i
ntelligence-map/
Most A.I. Software
falls into 2
categories:
Personalization
and 1:1
relationships
● CRMs, speech
recognition,
chatbots,
behaviour
analytics,
recommendation
engines
Systemic
Optimization;
● Google Search,
Programmatic
advertising,
social sentiment
analysis,
Marketing
Forecasting &
Decision Making,

15. 1. SuiteMenu 3. 1Tracker 5. DBMMS Suite
2. StudioSuite 4. 1Forecast 6. DBMMS Platform
www.DBMMS.io v3.0
Manage Your Team With Precision
An Agile Way For Marketers to Drive Exponential Growth
.

16. DBMMS.io Architecture & Commercialization Schema
Data Collectors
for “Actuals”
Marketing Data
Cleansing &
Taxonomy
Data Processor
W Machine
Intelligence
Data Warehouse
(Google Sheets,
SQL)
Query Engine
(Sheets + Data
Studio)
Dashboard
Custom
(Google Data
Studio)
8-Year Pro-Forma
Cash Flow
Forecast
Forecasting
Digital Brand
Sales Funnel
Go-To-Market
(w Sales Channel
& Funnel
modelling)
Op Costs
Understand
(Historical &
Descriptive
Analytics)
Anticipate
(Predictive
Analytics)
Influence
(Prescriptive
Analytics)
Team
Google Suite
(Docs, Sheets,
Slides, Drive,
Forms, Drawings)
1Forecast
$249.95 / mo
“What’s our
plan?”
1Tracker
$399.95 / mo
“Are We On Track”
Saas Software Products We Sell
(+ add’l set up fee, in USD $)
Our ”Secret Sauce” is bold and underlined
API’sSQL
SFTP
Push
Manual
Input
CSV
Import
Supermetrics
Artificial Intelligence Loop
Onboarding
SuiteMenu
$19.95 / mo
UX environment,
customizable
menus, 2X security,
and admin/user
login mgmt
StudioSuite
$89.95 / mo
Pre-defined Google
Data Studio
templates
plug-and-play with
your data sources
DBMMS
Platform
$1,995 / mo
Unlimited accounts;
Your own 3rd party
hosted platform.
Ruby-on-Rails app
DBMMS Suite
$645.95 / mo
(save 15%)
The Whole Kit and
Kaboodle w
DBMMS Sales
Funnel Dashboard
Accounting
Campaigns,
Community,
Content,
Financial
KPI’s
1Focus
$xxxx / mo (future version)

17. 1Tracker is the
“Heart and
Soul” of the
DBMMS
framework.
1Tracker
Case Study
Actual traffic is
only a little
below forecast.
BUT
Leads, Appts,
Sales and New
annual
Revenue were
all down by
more than 20%.
In other words,
if they kept this
trajectory, they
would be short
by -23.8% in
sales as a
company.

18. 1Tracker
Case Study
New website
was launched
in December.
- Better
branding &
SEO
- More forms
for better
landing
pages (SEO +
PPC)
- More “soft
CTA’s &
content
By increasing
conversion of
users by 0.1%
and lead
conversion by
2%, they were
able to beat
aggressive
sales targets
and finish the
year off +20%
in sales
#knowyournumbers
#hityournumbers

19. 1Forecast: Investor Strength 8-Year Cash Flow Forecast.

20. $7.5B Opportunity
DBMMS.io
Securely
embed and
share your
most
important
team
documents
The Ultimate
Workforce
Collaboration
Tool for
Teams Who
Use G Suite

21. So what
else can
we use
the
DBMMS.io
for?
Anything
you can
“Publish
to the
web” and
embed.
Google
Data
Studio
Reports

22. Google Sheets

23. Google Slides

24. Google
Docs

25. Google Calendar

26. Google
Drawings

27. Google
Drive
Folder

28. PDFs on your google drive

29. VideosfromYoutube,Vimeoetc...

30. We’re Looking For
A Few Good Companies
To Help Make Great
info@cmo4hire.com
Instagram: @CMO4Hire
Twitter: @CMODragonfly
#cmo4hire