definition of commercial and non commercial advertising , advantages and disadvantages of both

1. ADVERTISEMENT AND
SALES MANAGEMENT
SUBMITTED TO : SUBMITTED BY:
MS . CHAHAT RUHANI
2011474

2. COMMERCIAL AND NON
COMMERCIAL ADVERTISING
This Photo by Unknown Author is licensed under CC BY-SA

3. WHAT IS COMMERCIAL
ADVERTISING?
❑ Commercial advertising can be defined as an
activity of attracting public attention to a product
or business , as by paid announcements in the
print , broadcast or electronic media
❑ The business of designing and writing
advertisements

4. CREATIVITY
IMPERSONAL
A PAID SERVICE
A MODE OF
COMMUNICATION
A TARGET GROUP
F
E
A
T
U
R
E
S

5. ADVANTAGES
HIGHER
REACH
PRODUCT
AWARENESS
EDUCATION
DIFFERENTIAT
ION
TARGETING

6. DISADVA
NTAGES
HARMFUL TO
CHILDREN
MISLEADING
ADS
HELPS TO SELL
BAD
PRODUCTS
DEGRADING
MORAL
VALUES
DICTATES
MEDIA
CHOICES
PROMOTES
MATERIALISM

7. NON COMMERCIAL
ADVERTISING
▪ Non commercial advertising are sponsored by a charitable
institution , political organization etc . The main purpose of these
ads is to create awareness , raise funds and change consumer
behaviour
▪ These advertisements attempt to influence public opinion on
ongoing issues such as education , women empowerment and rural
development etc

8. WHO USES THEM ?
➢ POLITICAL PARTIES
➢ PRESSURE GROUPS OR ORGANIZATIONS
➢ GOVERNMENT AGENCIES
➢ CAMPAIGNING GROUPS
➢ VOLUNTARY AGENCIES
➢ CHARITIES

9. DIFFERENCES BETWEEN
COMMERCIAL AND NON
COMMERCIAL ADVERTISING
COMMERCIAL ADVERTISING NON COMMERCIAL ADVERTISING
Build a business , earn profits Create sustainable solutions for
social change
Growth is competitive for one
company
Growth is collaborative for societal
impact
Basic business risk Societal risk
Capture a market securely Bring change in society
Indirect (social problems ) Direct (social problems )
Indulges in competition Not indulges in competition
Capital in terms of share capital Grants from people