WHAT IS SALES PROMOTION?<br />Top of Mind’ Awareness<br /> ‘Top of Mind’ Awareness is owning the space that your product or service occupies between your potential customer’s ears. That way, when they’re ready to buy, they think of your product first.<br />
PROMOTION<br />Promotion keeps the product in the minds of the customer and helps stimulate demand for the product.<br />The ongoing activities of advertising, sales Promotion, Public Relations and Personal Selling are often considered aspects of promotions.<br />
How can one get people to know about their business so that it can grow?<br />Everything about your product communicates:<br /> Price - Place - Product (including packaging) <br />
Advertising<br /> "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor".<br /> - Philip Kotler<br />
Sales Promotion<br /><ul><li>Short term incentives to encourage the purchase or sale of a product or service.
Sales promotion include tools for consumer promotion, trade promotion and business and sales force promotion.
Now ,it is part of the Marketing spend of all companies and these days SP spends in many companies exceed that of the advertisements spends.</li></li></ul><li>Public Relations<br />“The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics”.<br />Many forms: news stories, news features, events and sponsorships, etc.<br />Reaches many prospects missed via other forms of promotion<br />
Personal Selling<br /><ul><li>Direct communications between paid representatives and prospects that lead to transactions, customer satisfaction, account development, and profitable relationships.
Most effective tool for building buyers’ preferences, convictions, and actions
Personal interaction allows for feedback and adjustments
Most expensive of the promotional tools</li></li></ul><li>CONCLUSION<br /> Promotional activities plays very important role in the every business activity. Which creates awareness among the consumers and increase the sales volume of the company.<br /> So, personal selling, direct marketing, public relations are very important for the expanding the business.<br />