importance of pay per click advertising , disadvantages , small videos to support understanding

1. ADVERTISEMENT AND SALES
MANAGEMENT
SUBMITTED TO: SUBMITTED BY :
MS . CHAHAT RUHANI

2. TOPICS
➢CREATING A WEBSITE
➢PAY PER CLICK
ADVERTISING

3. A website is acollection of web pages
and related content that is identified by a
common domain name and published on
at least one web server . Notable
examples are Wikipedia.org , google.com
and amazon.com
MEANING

4. Optimized for mobile
Readily accessible
contact and location
well designed
and functional Easy to use
Clear calls
to action
Fresh , quality
content
Its important that your site
should be visual appealing ,
polished and professional.
The site must work quickly ,
efficiently and as expected .
F E A T U R E S :
Site visitors are always in hurry .
Don’t make them work for
information . User experience plays
a key role in helping visitors use .
Your website should be
interesting and new .
Use language that
makes sense to your
audience
Informational sites want
visitors to read and
share articles , follow
the company on social
media and download
tool kits
Your site must look good and
be comfortable to use on any
platform be it mobile , laptop
or personal computers .
Make your website
easy to engage , offer
multiple points of
contact :phone , email
, social media etc

5. Register your domain name
Find a web hosting company
Prepare your content
Build your website
HOW TO CREATE A WEBSITE ?

6. REGISTER YOUR DOMAIN NAME
The domain name is your website name and address
. That address is used by visitors when they try to
find your site through their web browsers .
Use a generic domain name extension such as .com ,
.net or .org
Your domain name should reflect your products or
services so that your customers can easiy find
your business through a search engine . Yur
customers also expect your domain name to be
similar to your business .
To register your domain name , you need to find
an accredited registrar and pay a fee
Reliance industries have got a
exclusive right to use .ril , .reliance
and . Jio as domain names

7. Accredited registrars are the organisations that are authorized
by auDA, the Australian domain name administrator , to
provide services to people who want to register a new domain
name .
Sevices charges of accredited registrar ma vary from person to
person and the place where the registrar belongs to.

8. FIND A WEB HOSTING COMPANY
You will need to find a web hosting
company to get your domain name on the
internet . Most of the major service
providers offer web hosting services .
They also provide you with multiple email
addresses
Monthly fees for web hosting depends
largely on how large is your website and
how many visits you get .
Web hosting is a service that
hosts and stores your website
files or content on a secure
server that is always up and
running . Without a web host ,
your site will not be accessible
to others to read and browse .

9. PREPARE YOUR CONTENT
A website that is well designed and
easy for customers to use will help your
business stand out . Having relevant
and appropriate content and images
will help customer understand your
products and services and make them
comfortable with buying from your
business .
Just as you might hire a professional to
design your site , you might also want
to consider hiring a professional to
write and structure your content

10. BUILD YOUR WEBSITE
You can build your own website or have a
professional web developer build it for you .
Websites need to be kept up to date , so make
sure you are going for ongoing maintenance
A professional web developer can build your
site quickly and provide guidance on
successful web design
You will need to design your website so it can
be easily be used on smartphones and other
mobile devices.

11. https://youtu.be/XV1cOGaZUq0
SMALL VIDEO ON HOW
TO CREATE A WEBSITE

12. WHAT IS
PAY PER CLICK
ADVERTISING ?
Pay per click (PPC) is an online advertising
model in which an advertiser pays a publisher
every time an advertisement link is
“clicked”on. Alternatively , PPC is also known
as cost – per – click (CPC) model . The pay per
click model is offered primarily by search
engines ( e. g. Google ) and social networks
(e.g. facebook)
, google ads , facebook ads and twitter ads are
the most popular paltforms for PPC advertising
.

13. TEXT ADS
DISPLAY ADS
SHOPPING ADS
HOW DO PPC ADS LOOK LIKE ?

14. TEXT ADS
A text ad is composed of a written copy by
the advertiser . Format and character limits
are dependent on the PPC platform you are
working on . Text ads are most commonly
triggered through the Search – network –
when users search on Google or Bing for a
keyword held within your ppc campaign

15. DISPLAY ADS
A display ad is typically delivered in a
format of an image or motion graphic .
PPC platforms that offer display
advertising have size and content
requirements advertisers must comply
with when creating their visual creative .
Display ads typically show up and are
available for advertising placement on
websites across the internet ads are
contextually placed on websites where the
advertises target market visits

16. A shopping ad is typically
delievered after a searcher
submits a query through a search
engine or shopping engine .
Shopping ads typically contain an
image of the product , the price
on it , and any pertinent
specifications like size , color ,
dimensions etc .
SHOPPING
ADS
S

17. MERITS
SPEED
PERCISION
AGILITY
MEASUREMENT
Advertisers can quickly drive a
significant amount of traffic to their
website .
Creating a
highly targeted
audience to
show your ads
to is
strarightforwar
d – especially
on search and
shopping
networks
Performance data is available most
immediately ,which makes it easier to
quickly make adjustments to increase
With
effective
conversion
tracking ,
advertisers
can see the
ROI of their
ads .

18. COST
WASTE
VOLUME
DEMERITS

19. https://youtu.be/AvLcKBOONgs
SMALL VIDEO ON PAY PER
CLICK ADVERTISING

20. SUMMING UP :
Pay per click advertising is a form of advertising in which the
owner earns by each click of the customer (online customer ), the
various features , merits and demerits of this form of advertising
have been discussed above along with a video to give more clarity
Website is a collection of web pages , the various features of a
good website and how to create a website step by step have
been discussed in the above slides along with a small video to
enhance your understanding