A power point presentation of sales promotion a sub unit of marketing chapter from the subject organization of commerce

1. Organization of
Commerce
Ansari Subiya
Khan Abeer
Sayed Zeba

2. MARKETING
STANDARD XI

3. SALES PROMOTION

4. MEANING
• Sales promotion is an important aspects in
marketing to lubricate the marketing effects.
• It is highly specialized function of marketing.
• It includes every activity that contributes in any
way, directly or indirectly, to the promotion of
profitable sales.

5. DEFINITION
“Sales promotion is an organized effort applied to the
selling job to secure the greatest effectiveness for
advertisting and for dealer’s help.”
- G.H.HOPKINS

6. IMPORTANCE

7. LOW UNIT
COST
Sales promotion
increases sales and
ultimately helps for
low cost of
production.

8. BETTER
CONTROL
Sales promotion
can be easily
compared with the
profit per unit of
product sold.

9. CHANGING
ATTITUDE OF
CUSTOMERS
Marketing
environment is
changing
constantly due to
new inventions and
ideas as per the
need of changing
need if customers.

10. REMAIN
STABLE IN
COMPETION.
Sales promotion is
important to retain
in the severe
completion of
business rivals.

11. QUIZ

12. 1) “Sales promotion is an organized effort
applied to the selling job to secure the
greatest effectiveness for advertisting and
for dealer’s help.” is given by______
a)G.H. Hopkin b)Philip Kotler
c)William Stantom

13. 2) Effective to control over sales
activity can be done by ________
a)product mix b) promotion mix
c)marketing mix

14. 3) Large production unit, sales
promotion _________ per unit cost.
a) increases b) decreases
c) does not effect

15. THANKYOU