Online sales promotions are short-term activities intended to encourage customers to purchase products or services. Some common online sales promotion techniques include coupons, refunds and rebates, premiums, loyalty programs, discounts, free shipping, free samples, incentivizing referrals, flash sales, bonus packs, popups and hover ads, and contests or sweepstakes. The advantages of online sales promotions are that they are simple to implement, allow for automatic distribution, give businesses control over the promotion, are cost-effective, allow for a one-to-one customer approach, help increase market penetration, provide real-time analytics to measure success, and can create positive word of mouth.

1. online sales promotion
By
Nasrun nissa

2. Online sales promotion
• According to Gay et. al (2007) and Kotler et al.
(2005) sales promotion are short-term
activities which intentions are to encourage
customers to buy products or services.

3. Devices
1. Coupons
2. Refunds and rebates
3. Premiums
4. Loyalty programs
5. Discounts
6. Free shipping
7. Incentivize Referrals
8. Flash sales
9. Free Samples
10. Bonus packs
11. Contests/ Sweepstakes
12. Popups hover ads

4. Coupons

5. Refunds and rebates

6. Premiums
•

7. Loyalty programs

8. Discounts

9. Free shipping

10. Free Samples

11. Incentivize Referrals

12. Flash Sale

13. Bonus packs

14. popups hover ads

15. Contests/ Sweepstakes

16. The Advantages
• Simple
• Automatic
• Control
• Cost Effective
• One to one approach
• Market Penetration
• Real Time Statistics For Measuring Success of
Promotion Campaign
• Create word of mouth