The document discusses marketing management and its objectives and functions. It states that marketing management aims to satisfy customer needs and generate revenue for business. The objectives of marketing management are to create new customers, satisfy customer needs, determine products to meet needs, generate profits, earn goodwill, and raise standards of living. It also outlines the basic and facilitating functions of marketing, which include marketing research, product planning, buying and selling, standardization, packaging, transportation, salesmanship, advertising, and pricing.